Morinaga & Co., Ltd. (Minato City, Tokyo, President & COO: Shinya Mori) will hold a parent-child food education event, "Researchers Teach! Parent-Child Hot Cake Class ~Aim for Fluffy Hot Cakes 2.3cm Thick~," as part of its "Morinaga Smile Park" initiative, which delivers smiles. The event will be held on August 24 (Mon) at the "Morinaga Angel Museum MORIUM" located within our Tsurumi site (Tsurumi Ward, Yokohama City). This event is by invitation only via lottery, and applications will be accepted starting July 8 (Wed).
Event Overview
At this event, participants will first experience a short tour of MORIUM (*) and learn about the history of our products and the technology behind our main offerings. Afterward, researchers will explain the secrets to baking fluffy hot cakes 2.3cm thick and the reasons behind them. Furthermore, children will have the opportunity to bake them themselves, providing a learning experience through hands-on activity. This event is designed to foster a sense of accomplishment in children and a feeling of connection through time spent with their parents.
(*Factory tours are not included.)
Background of Implementation
With the concept of "Encountering NEW and NOSTALGIC MORINAGA," MORIUM strives to provide opportunities that lead to customer smiles. This event was planned with the aim of allowing participants to experience the appeal of Morinaga & Co. more deeply by offering a food education event in addition to a short tour. By participating as a family during summer vacation, we aim to provide opportunities for new discoveries, learning, and the creation of lasting memories.
Guided by its purpose, "Continuously create healthy food loved across generations, and connect the smiles of people worldwide to the future," the Morinaga & Co. Group aims to contribute to the "mental well-being" of its customers. We refer to the six elements considered important for "mental well-being" as "Kokoroku" and reflect on them daily in our activities. We will continue to deliver smiles to our customers by providing happy moments and special, memorable experiences born from our confectionery and food products.
Event Details
Morinaga Smile Park "Researchers Teach! Parent-Child Hot Cake Class ~Aim for Fluffy Hot Cakes 2.3cm Thick~"
【Date and Time】 August 24, 2026 (Mon) 1 Morning Session: 10:00 AM - 12:00 PM 2 Afternoon Session: 2:00 PM - 4:00 PM
【Location】 2-1-1 Shimo-Sueyoshi, Tsurumi-ku, Yokohama-shi, Kanagawa 230-0012 Morinaga Angel Museum MORIUM
【Eligibility (Lottery Basis)】 24 pairs (48 people total)
1 Morning Session: 12 pairs of elementary school students (grades 1-6) and their guardians
2 Afternoon Session: 12 pairs of junior high school students and their guardians
*One guardian can participate with one child, forming a pair of two.
【Participation Fee】 Free
Application Overview *Invitation only via lottery.
【Application Period】 July 8, 2026 (Wed) 11:00 AM - July 22, 2026 (Wed) 11:59 PM
*Winners will be notified by email around July 28 (Tue).
See here for application methods:
URL: https://www.morinaga.co.jp/morinagasmilepark/event/8/
"Morinaga Angel Museum MORIUM" Facility Overview
- A museum where visitors can experience the passion, craftsmanship, and secrets of deliciousness put into Morinaga & Co.'s products, which have continued for over 120 years since its founding, through exhibits and videos. It offers visitors an experience of "NEW and NOSTALGIC MORINAGA," providing fun and surprise across generations.
- "MORIUM" combines "MORI" from "MORINAGA," "ARIUM" (a place for) from Latin, and the desire for visitors to experience the value that Morinaga creates (UMI).
- You can enjoy guided tours that allow you to visit both the Morinaga Angel Museum MORIUM and the Tsurumi Factory.
- For tour reservations and details, please visit our website.
*General reservation start date: Reservations generally begin on the first business day of the month prior.
URL https://www.morinaga.co.jp/factory/tsurumi
【MORIUM Director's Comment】
With the concept of "Encountering NEW and NOSTALGIC MORINAGA," the Morinaga Angel Museum MORIUM will continue to evolve as a special place where "newness and nostalgia" can be enjoyed and shared across generations. This event, as part of the Morinaga Smile Park initiative, is a special event jointly organized by the adjacent MORIUM and our research institute. We hope you will visit and enjoy the MORIUM tour as well.
What is Morinaga Smile Park: https://www.morinaga.co.jp/morinagasmilepark/
Morinaga & Co., Ltd. engages in various activities to spread smiles, delivering delicious, fun, and healthy days.
"Morinaga Smile Park" is a platform that delivers experiences through Morinaga & Co.'s products that captivate both adults and children, bringing them smiles. It disseminates activities that value Morinaga & Co.'s concept of "mental well-being = Kokoroku."
https://www.morinaga.co.jp/company/ir/policy/strategy/kokoroku/
FACT BOX
- Source: PR TIMES
- Category: Event