Web Video Narrated by Popular Voice Actor Nobuhiko Okamoto Released to Commemorate New "Soupy" Ice Cream "Mammy-le <Caramelic Pudding>"
To celebrate the launch of its new ice cream "Mammy-le <Caramelic Pudding>," Morinaga has released a web video featuring popular voice actor Nobuhiko Okamoto. The video uses a unique onomatopoeia to express the product's characteristic "melty texture" and is accompanied by a giveaway campaign on X (formerly Twitter).
📋 Article Processing Timeline
- 📰 Published: May 18, 2026 at 20:00
- 🔍 Collected: May 18, 2026 at 11:31
- 🤖 AI Analyzed: May 18, 2026 at 11:47 (15 min after Collected)
Morinaga & Co., Ltd. (Shibaura, Minato-ku, Tokyo; President and COO: Shinya Mori) will launch a campaign for its experiential cup ice cream "Mammy-le ," featuring a "soupy" design with a melty sauce that doesn't freeze even when frozen, starting on its release date, Monday, May 18, 2026. As part of the campaign, a web video featuring popular voice actor Nobuhiko Okamoto will be released. The video communicates that "Mammy-le " is a long-awaited new product that took about four years to develop, while expressing its greatest feature, the unique melty texture, with the impactful onomatopoeia "Tururorororororoōō!" How Mr. Okamoto pronounces the seemingly unreadable "Tururorororororoōō!" is one of the video's highlights. In addition to Mr. Okamoto's exciting voice, the visuals of the rich caramel-flavored sauce poured over the ice cream make for a charming video that will make you want to try "Mammy-le ." An X campaign to commemorate the launch will also start on the same day. The campaign is a night-only event from 17:00 to 24:00, with the hope that customers will enjoy the product during their relaxation time at the end of the day. Through this video, we aim to provide a new way to enjoy ice cream, experienced both visually and aurally, delivering memorable moments and smiles to our customers. Video URL: https://youtu.be/2Rk073jpY-s
■ Web Video Stills
■ Web Video Cast Profile: Nobuhiko Okamoto. Born in Tokyo. Affiliated with Raccoon Dog. He has voiced many characters in popular works, including Katsuki Bakugo in "My Hero Academia," Genya Shinazugawa in "Demon Slayer: Kimetsu no Yaiba," and Yu Nishinoya in "Haikyuu!!"
The amber-colored caramel-flavored sauce is very impressive! The spreading sweetness and aroma are addictive. The combination of crisp white chocolate and smooth custard ice cream is also supreme! It's a reward dessert that takes the best of both texture and taste. Please try this deliciousness that will make you want to have it again and again!
■ About the "Tururoro" Campaign: A total of 80 people will be selected by lottery from those who follow the Morinaga Ice Cream official X account and repost the target post to receive an Amazon Gift Card worth 1,000 yen. Also, replying with the designated hashtag will double the chances of winning.
○ Application Period: May 18 (Mon), 2026 – May 25 (Mon), 2026, each day from 17:00 to 24:00.
○ How to Apply: Follow the Morinaga Ice Cream official X account (@MorinagaIce) and repost the target post to complete the application. Replying with the designated hashtag doubles the winning probability. Morinaga Ice Cream Official X Account URL: https://x.com/MorinagaIce
○ Prize: Amazon Gift Card worth 1,000 yen (10 winners per day × 8 days by lottery)
■ Product Overview