Morinaga Confectionery Enters XPRIZE Healthspan: A Global Competition with $100 Million Prize for Human Rejuvenation

Morinaga Confectionery Co., Ltd. (Tokyo) is advancing research on the functional ingredient 'piceatannol' and has joined the XPRIZE Healthspan, a global competition with a $100 million prize pool. XPRIZE is a leading organization dedicated to solving humanity's most critical challenges through large-scale, open-innovation competitions. Morinaga aims to rejuvenate functions that decline with age, such as muscle strength, cognition, and immunity, through human trials centered on piceatannol. As part of its 2030 vision to transform into a 'Wellness Company,' Morinaga is leveraging piceatannol, which has been shown to increase the expression of sirtuin genes associated with longevity. The company is collaborating with ASAGI Labs and has received support for its longevity approach from KOSÉ Corporation, dotme Inc., and Nine Hours Inc., among others, to foster wider implementation.