Toward a world where delicate concerns can be resolved on one's own without worrying about others. Making pelvic floor muscle self-care the 'norm.' #AprilDream

We support 'April Dream,' an initiative that encourages sharing dreams on April 1st. This press release represents the dream of Moreover Inc.

[Image: SOKOAGE® usage concept]

Our Dream We aim to realize a society 10 years from now where pelvic floor muscle self-care is not something special, but naturally integrated into daily life.

It should be normal to condition your pelvic floor muscles while working at the office. It should be effortless to care for them while relaxing at home.

Whether or not one has symptoms, pelvic floor muscle self-care should be as natural as stretching or rotating your neck and shoulders when you feel tired.

We aim to create a world where it is the norm to face your body's condition, understand it, and care for it yourself without worrying about those around you.

Overlooked Challenges Problems related to the pelvic floor muscles, such as urinary incontinence, frequent urination, and sexual dysfunction, are by no means rare.

However, in reality, these issues are often overlooked as 'not life-threatening,' 'not a big deal because they don't hurt or itch,' or 'unavoidable due to aging.' Because they are difficult to discuss with others, many people suffer in silence.

Issues that should be addressed as part of one's physical condition have continued to be treated as things that are 'invisible' or 'to be hidden.'

It is known that these delicate concerns, regardless of the severity of symptoms, lower one's quality of life (QOL). While each instance may be a small discomfort or inconvenience, the accumulation of these issues leads to a decline in daily comfort, confidence, and ultimately, well-being.

'It might be a minor thing, but if I can fix it, I want to. If I can prevent it, I want to.'

We aim for a society where such positive choices are made as a matter of course.

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Our Approach Like the muscles in your shoulders, neck, lower back, and legs, the pelvic floor muscles are muscles that should be cared for daily.

Furthermore, like other muscles, they require a multifaceted approach that includes not just 'strengthening,' but also stretching, massage, and myofascial release.

To make this the norm, based on research results focusing on the 'flexibility' of the pelvic floor muscles conducted by our CEO, Onishi, while at the University of Tsukuba, we are proposing a new self-care option: 'loosening and strengthening.'

We developed the pelvic floor muscle self-care item 'SOKOAGE®' so that you can condition your pelvic floor muscles as an extension of your daily routine, without needing special places or time.

[Image: SOKOAGE® conceptual diagram]

The Future We Aim For What we are aiming for is not merely the spread of a product.

It is to change delicate concerns from things to be 'hidden' into things that one 'faces and resolves on their own.'

And it is to realize a society where everyone can have positive choices regarding their own body.

When pelvic floor muscle self-care becomes the norm, concerns that have previously gone unspoken will be handled with greater ease.

Instead of suffering in secret, people will be able to understand their own bodies and condition them themselves.

We believe that this change will transform not only the quality of life but also the very way people feel about themselves.

Toward Realization To realize that future, we will continue to spread pelvic floor muscle self-care throughout society through product development, information dissemination, and collaboration with the fitness, medical, and well-being sectors.

This challenge is not something we can complete alone.

Together with partners who share the same awareness of these issues and those who empathize with our mission, we will change what is considered 'normal' in society.

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[About Moreover Inc.] Moreover Inc. is an R&D-based startup that develops products for self-care of physical concerns, based on research conducted at the University of Tsukuba. Our first product, 'SOKOAGE®,' focuses on the 'flexibility' of the pelvic floor muscles and proposes a new form of self-care that involves not just 'strengthening' but also 'loosening and conditioning.' We aim to create opportunities for people to proactively face delicate concerns that are difficult to discuss with others, and to realize a well-being society where everyone, regardless of gender or age, can live a healthy life both mentally and physically.

Official Website: https://moreover.jp/