Towards a world where delicate concerns can be resolved independently without worrying about others. Making pelvic floor muscle self-care 'the norm'. #April Dream

Our company endorses April Dream, an initiative to make April 1st a day for sharing dreams. This press release represents the dream of moreover Inc.

SOKOAGE® (Sokoage) usage image

### ■ Our Dream In 10 years, we aim to realize a society where pelvic floor muscle self-care is not something special, but naturally integrated into daily life.

Adjusting pelvic floor muscles while working in the office will no longer be a special act. Even during relaxing time at home, pelvic floor muscles will be adjusted effortlessly.

Whether people have symptoms or not, pelvic floor muscle self-care will be performed as naturally as stretching when tired or rotating one's neck and shoulders.

Individuals will be able to face, understand, and care for their own body's condition without worrying about their surroundings.

We aim to create a world where such a scene is commonplace.

### ■ Overlooked Challenges Issues related to pelvic floor muscles, such as urinary leakage, frequent urination, and sexual function concerns, are by no means special.

However, in reality, they are often overlooked as "not life-threatening," "not a big deal because there's no pain or itchiness," or "unavoidable due to age." Furthermore, due to the difficulty of discussing them with others, many people bear these burdens alone.

Problems that should inherently be addressed as part of one's physical condition have continuously been treated as "invisible" or "something to hide."

It is known that these delicate concerns, regardless of their severity, reduce the quality of life (QOL). Each might be a small discomfort or inconvenience, but their accumulation leads to a decline in daily comfort, confidence, and ultimately, well-being.

"It might be a minor issue, but if it can be cured, I want to cure it. If it can be prevented, I want to prevent it."

We aim for a society where such proactive choices are made as a matter of course.

### ■ Our Approach Pelvic floor muscles, like muscles in the shoulders, neck, lower back, and legs, are muscles that should inherently be cared for daily.

Moreover, like other muscles, they should be approached comprehensively, not just "strengthening," but also through stretching, massage, and fascia release.

To make this the norm, based on research findings focusing on the "flexibility" of pelvic floor muscles conducted by our representative, Onishi, during his time at the University of Tsukuba, we propose a new self-care option: "loosening and strengthening."

We have developed the pelvic floor muscle self-care item 'SOKOAGE®' so that pelvic floor muscles can be adjusted as an extension of daily life, without requiring special places or time.

SOKOAGE® (Sokoage) illustration

### ■ The Future We Aim For What we aim for is not merely the widespread adoption of a product.

It is to transform delicate concerns from "something to hide" into "something to face and resolve independently."

And to realize a society where everyone has proactive choices regarding their own body.

When pelvic floor muscle self-care becomes commonplace, concerns that were previously unspoken will be handled more lightly.

Instead of suffering in silence, individuals will be able to understand their own bodies and take care of themselves.

We believe that this change will transform not only the quality of life but also the very state of people's minds.

### ■ Towards Realization To realize that future, we will continue to spread pelvic floor muscle self-care throughout society through product development, information dissemination, and collaboration with the fitness, medical, and well-being sectors.

This challenge is not something we can complete alone.

Together with partners who share the same awareness of these issues and those who empathize with us, we will change what is considered commonplace in society.

--- **[About moreover Inc.]** moreover Inc. is a research and development startup that develops products enabling self-care for bodily concerns, based on research findings from the University of Tsukuba. Its first product, 'SOKOAGE®' (Sokoage), focuses on the "flexibility" of pelvic floor muscles, proposing a new self-care approach that "loosens and strengthens" rather than just "strengthening." The company aims to create opportunities for individuals to proactively address delicate issues that are difficult to discuss, striving for a well-being society where everyone can live healthily, regardless of gender or age.

Official Website: https://moreover.jp/