"People Change Not By How Much They Think, But By How Many Decisions They Make." MOONSHOT WORKS Trademarks '1DayCEO' — For Companies That Accelerate Decision-Making

MOONSHOT WORKS Inc. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Yosuke Fujitsuka) announces that it has acquired the trademark for '1DayCEO', an experiential decision-making program aimed at advancing new business development and human resource training within corporations.

This program is a practical initiative that promotes transformation through "a day of making decisions as a CEO" to address the common structural issue faced by companies: "thinking but unable to decide."

## Target of This Service
This program targets the improvement of decision-making capabilities at all layers involved in new business creation, including management, business leaders, and on-site project managers.

**Decision-making is not solely the domain of management.**

Strategy setting by executives, execution judgment by management, and driving forward by those on the ground. These occur daily at each layer.
However, what is common to all of them is the reality that "experience in making decisions is overwhelmingly insufficient."

## "People Change Not By How Much They Think, But By How Many Decisions They Make."
In our involvement with over 100 new business development projects, MOONSHOT WORKS has encountered a common challenge.

It is the structure where highly capable individuals, while adept at analysis and thinking, tend to **avoid making decisions** in practice.

- Discussions have been exhausted
- Frameworks are in place
- Strategies are rational

Despite all this, progress is not made. The cause lies in the "lack of decision-making."
Decision-making is not knowledge but an action, it is taking responsibility in uncertain situations.
However, in many companies, this "experience of decision-making" is extremely limited.
As a result, organizations are created where "no one makes mistakes, but no one moves forward."

## Background of '1DayCEO'
~ An Approach to the Structural Issue of "Lack of Decision-Making" ~
MOONSHOT WORKS views this issue not as a mere skill shortage, but as a "problem of the decision-making structure not being designed."
The solution developed is the decision-making experiential program '1DayCEO'.
In this program, participants become "CEOs" for a day, making decisions with limited information and time.

- Which market to enter
- Which risks to take
- What to discard and what to focus on

Decide everything yourself.
Through this experience, "the ability to decide" and "the ability to take responsibility" are practically cultivated.

## Significance of Trademark Acquisition ~ Establishing a New Field of Human Resource Development: "Decision-Making Experience" ~
This trademark acquisition is not merely for name protection.
What MOONSHOT WORKS aims for is **the establishment of a new standard in human resource development: "human resource development centered on decision-making experience."**
With the evolution of AI, the value of information and analysis is rapidly becoming commoditized.
In the coming era, what will be required...