Outstanding drinking satisfaction despite being zero calorie & zero sugar! "Monster Ultra Vice Guava", inspired by vibrant Miami, is finally launched today, March 31!
Monster Energy has launched "Monster Ultra Vice Guava", a new zero calorie and zero sugar drink inspired by the vibrant atmosphere of Miami, on March 31. To celebrate the release, multiple campaigns are being held at various retailers nationwide, offering limited-edition gear such as T-shirts and stickers. The refreshing guava-flavored drink features Monster's unique energy blend for a guilt-free energy boost.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 20:00
- 🔍 Collected: April 1, 2026 at 13:39 (17h 39m after Published)
- 🤖 AI Analyzed: April 17, 2026 at 05:27 (375h 48m after Collected)
https://www.monsterenergy.com/ja-jp/
Japan's No. 1 energy drink (*), Monster Energy, is launching a new product, "Monster Ultra Vice Guava," today, Tuesday, March 31.
* Estimate by Inryosoken, Energy Drink Market, Manufacturer sales volume in boxes from January to December 2025 (in Japan)
This product has arrived in Japan as the latest release in the immensely popular zero calorie & zero sugar "Monster Ultra" series. Inspired by the lively atmosphere of Miami, it offers a refreshing, liberating guava taste blended with Monster's unique energy blend, creating an easy-to-drink flavor. It is a highly refreshing drink perfect for moments when you want to have fun or switch up your mood.
To commemorate the release of this product, the "Get Ultra Vice Guava Limited Gear" campaign will be held starting today, Tuesday, March 31. You can apply for the campaign by purchasing Monster products at Lawson stores nationwide, Ito-Yokado/York stores, and selected mass retail stores nationwide. Prizes that can be won by lottery feature the limited design of the new "Monster Ultra Vice Guava"! You can also get a limited sticker on a first-come, first-served basis at the stores! Check the application sites for details of each campaign.
Come on, don't miss this campaign to win limited gear available only now!
Zero calories & zero sugar means zero guilt! Grab a "Monster Ultra Vice Guava" and enjoy the best moments to the fullest!
■ Product Overview
Monster Ultra Vice Guava Can 355ml
Miami has it all.
From bursting Latin energy, NASCAR to F1,
the highest peak of motor racing, and world-class beaches
lined with hot clubs on the sand.
Whether you are a flashy party lover or an undercover agent wearing
a pastel suit, T-shirt, and loafers, energy is essential!
Miami's beaches look and feel great.
Easy-to-drink zero sugar and guava flavor.
Leave it to Ultra Vice Guava, equipped with
the familiar unique Monster energy blend.
Unleash the Ultra Beast!
Name: Monster Ultra Vice Guava Can 355ml
Release Date: Tuesday, March 31, 2026
Product Features:
- Guava flavor (no fruit juice)
- Zero calorie & zero sugar
- Unique energy blend
- Contains 40mg of caffeine per 100ml
Price: 213 yen (excluding tax)
Volume: Can 355ml
■ "Get Ultra Vice Guava Limited Gear Campaign" Overview
Please check each campaign site for details on prizes and application conditions for each chain.
- Lawson
Campaign Period: Tuesday, March 31, 2026 - Monday, April 20, 2026 at 23:59
Target Stores: Lawson stores nationwide
Campaign URL: https://www.lawson.co.jp/lab/app/art/1519433_8411.html
- Ito-Yokado and York stores
Campaign Period: Tuesday, March 31, 2026 - Monday, April 27, 2026 at 23:59
Target Stores: Ito-Yokado and York stores (York Mart, York Foods, York Price)
Campaign URL: https://sslcp.jp/monsteriy/
- Mass retail stores nationwide
Campaign Period: Wednesday, April 1, 2026 - Thursday, April 30, 2026 at 23:59
Target Stores: Arcs Group, York Benimaru, Torisen, Tobu Store,
Sotetsu Rosen, Kusuri no Aoki, Kohnan stores
Campaign URL: https://sslcp.jp/monstervg/
- Don Quijote
Campaign Period: Thursday, April 2, 2026 at 9:00 - Wednesday, May 6, 2026 at 23:59
Target Stores: Don Quijote, MEGA Don Quijote, Don Quijote UNY,
MEGA Don Quijote UNY, Nagasakiya, Apita, Piago, U-Store nationwide
Campaign URL: https://www.majica-net.com/campaign/monster11
* The campaign site will be open from Thursday, April 2 at 9:00.
■ Campaign Prizes
Limited T-shirt
Lawson Limited Sunglasses
Monster Assorted Set (8 cans)
Monster Limited Sticker (4 types at Lawson stores / 1 type of mass retailer limited sticker)
