Yakitate no Karubi Launches X Campaign: Win App Coupons with the Launch of Spicy Garlic Chive Beef Kalbi Bowl

Monogatari Corporation (Headquarters: Toyohashi City, Aichi Prefecture; President and CEO: Hisayuki Kato) operates 37 locations nationwide under 'Yakitate no Karubi,' a specialty restaurant chain offering freshly grilled kalbi rice bowls and yuckgaejang soup. To commemorate the launch of the new 'Spicy Garlic Chive Beef Kalbi Bowl,' the chain is launching an official X (formerly Twitter) follow-and-retweet campaign.

Details of the X Follow & Retweet Campaign:

How to Participate

① Follow the official Yakitate no Karubi X account (@yakitate_kalbi)

② Retweet the designated campaign post published during the campaign period

https://x.com/yakitate_kalbi/status/2067381267088461886?s=20

Campaign Period

June 18 (Thu), 2026 – June 24 (Wed), 2026

Prize

A total of 100 randomly selected participants will receive a 500-yen meal coupon for the 'Yakitate no Karubi' app.

Selection and Notification

Winners will be selected through a fair lottery. Within approximately one week after the campaign ends, winners will be notified via direct message on X, including instructions to complete a prize claim form.

※ Failure to submit the form by the deadline will result in disqualification.

Coupon Distribution

Coupons are scheduled to be distributed by early July 2026.

※ Coupons will be credited directly to the winners’ 'Yakitate no Karubi' official app accounts.

Important Notes

• Campaign details and prizes are subject to change without prior notice.

• Prize rights and coupons may not be transferred, redeemed for cash, resold, or otherwise disposed of to third parties.

• Winners may be disqualified in the following cases:

-- Failure to complete all required fields in the claim form by the deadline

-- Any other action deemed inappropriate by the campaign operators

About Yakitate no Karubi

Yakitate no Karubi specializes in 'freshly grilled kalbi rice bowls' made with aged beef and 'yuckgaejang soup' featuring the rich flavor of carefully selected beef. The restaurant offers delicious meals at affordable prices for all customers.

The signature 'Yakitate no Karubi Don' features fresh kalbi meat, carefully sliced daily in-store and grilled over high heat immediately after ordering to bring out its natural juiciness and aroma. The sauce is a proprietary blend of 20 seasonings, perfectly balanced with sweetness, spiciness, and acidity. The rice is made from 100% domestically grown Japanese rice, which pairs exceptionally well with the meat and sauce.

The other signature dish, 'Yuckgaejang Soup,' is cooked individually in pots in-store. The rich broth is made from premium beef, enhanced with spicy Korean blended miso and gochujang for depth of flavor. The moment it touches your lips, the rich beef flavor unfolds gently.

To make gourmet dishes easily accessible, Yakitate no Karubi offers not only dine-in but also takeout, various delivery services, and drive-thru at select locations.

※ A 30-yen container fee applies to takeout orders.

※ Delivery services may not be available at all locations.

Official Website: https://www.yakitateno-karubi.jp/

Official X Account: https://x.com/yakitate_kalbi

About the Yakitate no Karubi App

Download: https://app-link.yakitateno-karubi.jp/pq0356_ykt_press_prtimes_app_dl

Menu Overview

The 'Yakitate no Karubi Don' starts at 630 yen (tax included), and 'Yuckgaejang Soup' starts at 590 yen (tax included). Value sets are also available, making price a major appeal.

The menu also includes cold noodles, salads, and other diverse options, most of which are available for takeout. With kids' meals available, the restaurant caters to families, friends, and solo diners alike.