We want to be the best guild (place) that increases your 'play time'
Momoko iT Lab. aims to create a society where everyone can fully enjoy their 'living time' by integrating digital tools into daily life, coexisting with AI, systematizing routines, and fostering mutual care within communities. The goal is to make life an 'easy mode' through digital use, valuing mental space and warm connections.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 17:10
- 🔍 Collected: April 1, 2026 at 09:04
- 🤖 AI Analyzed: April 6, 2026 at 15:55 (126h 51m after Collected)
Momoko iT Lab. aims to create a society where everyone can fully enjoy their "living time" by integrating digital tools into daily life (providing comprehensive support for life's challenges, from coexisting with AI to systematizing daily routines and mutual care within communities).
While valuing mental space and warm connections, we want people to lightly enjoy life in an "easy mode" setting through digital utilization.
Our company endorses April Dream, an initiative to make April 1st a day for sharing dreams. This press release is a dream of "Momoko iT Lab.".
## From 2024 to 2026: Digital and AI Evolve from Work Efficiency Tools to "Something that Naturally Flows into Daily Life"
In the April Dream of 2024, we announced the dream of "reducing the back-office burden on working women with digital tools and increasing their play time." At that time, our focus was on how to use tools for work and improve efficiency.
However, through interactions with many people, I came to feel that digital is not "something to master" but "something that naturally flows into daily life." What's more important than "being able to do something" is "what kind of time it creates."
Instead of struggling to use digital, we should incorporate it in a way that gently fits into one's life and rhythm.
And, unchanged from 2024, we continue to value creating "play time" and "mental space" that lie beyond.
## MOMOKO iT Lab.'s Vision for Increasing Play Time Through Digital Utilization
〜Current Initiatives〜
### 1) Coexistence with AI: AI as a Partner, Humans for "Casual Conversation" and "Care"
According to a survey by the Ministry of Internal Affairs and Communications (※1), the personal usage rate of generative AI has increased by approximately three times (26.7%) compared to the previous year.
Until now, "mastering tools" tended to be the goal itself, but now the trend is towards utilizing AI as a partner.
Personally, I foresee the future with an analog planner and reliably proceed with tasks using digital tools. I entrust administrative tasks, image creation, information gathering, and daily routines to AI.
The power of digital creates "time with mental space."
During that time, people engage in warm interactions that only humans can do, such as casual conversations and caring for others. We value this way of using time.
### 2) Life × Digital: Systematization for "Enjoying Use" rather than "Having to Do"
In our daily support, an increasing number of people are incorporating daily pleasures and digital tools in a way that suits their comfort.
For example:
- Organizing smartphone photos to create digital records of children and grandchildren
- Digitally recording farm work
- Sharing recipes online
By incorporating a little digital into the daily life that is already cherished, enjoyment expands. Digital is seen not as something special, but as "something that can be used as naturally as air," blending into daily life.
### 3) The Best Guild (Place of Belonging): "Analog Warmth" Protected by Digital
According to a Cabinet Office survey (※2), approximately 40% (39.3%) of respondents reported feeling lonely.
Our online community "Atsumare Momoko no Mori" (Momoko's Forest Gathering) for planner meetings and "Becoming Friends with Digital" sessions attract people of all generations and professions.
While using online means, which are equitable and easy to participate in, what emerges there are casual "conversations" that transcend physical distance, small "considerations," and "relationships of mutual support."
By using digital, we can transcend distance while preserving the warmth of human connections. The community is growing as such a "safe guild (place of belonging)."
## My Current Thoughts: The Reason for Increasing Play Time
〜Making "Real Life a Fun Game" in the Era of Smartphones and AI〜
In modern times, while the spread of generative AI and the existence of smartphones have made life very convenient,
"I can't help but touch my smartphone."
"My child can't stop playing games."
These are common concerns we receive daily.
According to a survey by the Children and Families Agency (※3), 98.2% of young people use the internet, and smartphone usage reaches 75.4%.
As someone who loves games and uses them daily, I feel that the mechanisms of smartphones and games are incredibly well-designed.
They are filled with features that make you want to continue, such as leveling up and random rewards.
That's why trying to control them solely by willpower inevitably becomes difficult.
Since digital is an inseparable part of our environment, instead of "restricting it," understanding its mechanisms and then considering
"How to use digital and AI in a way that aligns with one's comfort"
can significantly change how we spend our days.
One hint for changing our relationship with smartphones is "making real daily life itself a fun game."
Life = RPG Game
By doing so, we can laugh with someone in our free time, space out, or immerse ourselves in hobbies. I believe such time is what truly enriches life.
Digital and AI are no longer special.
※1: Ministry of Internal Affairs and Communications "Information and Communications White Paper 2025"
※2: Cabinet Office "National Survey on the Actual State of Loneliness and Isolation (conducted in 2024)"
※3: Children and Families Agency "Survey on the Internet Usage Environment for Youth in 2024" (March 2025)
## Momoko Toida, Representative of Momoko iT Lab.
In 2020, with the onset of the COVID-19 pandemic, I was overwhelmed by my roles as a mother of two and a full-time housewife, unable to go out, and felt anxious about the future of "my life." At that time, I recalled the "enjoying daily life" attitude of host families I met during my student days and re-examined the essence of my own life.
"Everyone deserves time to enjoy playing."
When I started my business, I was surprised by how much time was consumed by practical tasks.
Physically, without entrusting tasks to digital, there would be no time to enjoy playing.
Digital is not a tool for working harder, but a tool for living one's time more authentically and easily.
It is precisely because there is time to play that daily life becomes lighter and more enjoyable.
Therefore, it's not about whether one is good at digital, but about valuing its use in a way that feels comfortable to that person.
Making digital an ally to enjoy real-life time more.
Momoko iT Lab. will continue to be the best guild (place of belonging) for you to fully enjoy "your life as a game."
- Contact for this press release
info@toidamomochan.com
- Company Profile
Momoko iT Lab.
Representative: Momoko Toida
Founded: November 2020
Location: Samukawa-machi, Koza-gun, Kanagawa
Business: Digital utilization support for creating play time
Official Website: https://toidamomochan.com
Instagram:
While valuing mental space and warm connections, we want people to lightly enjoy life in an "easy mode" setting through digital utilization.
Our company endorses April Dream, an initiative to make April 1st a day for sharing dreams. This press release is a dream of "Momoko iT Lab.".
## From 2024 to 2026: Digital and AI Evolve from Work Efficiency Tools to "Something that Naturally Flows into Daily Life"
In the April Dream of 2024, we announced the dream of "reducing the back-office burden on working women with digital tools and increasing their play time." At that time, our focus was on how to use tools for work and improve efficiency.
However, through interactions with many people, I came to feel that digital is not "something to master" but "something that naturally flows into daily life." What's more important than "being able to do something" is "what kind of time it creates."
Instead of struggling to use digital, we should incorporate it in a way that gently fits into one's life and rhythm.
And, unchanged from 2024, we continue to value creating "play time" and "mental space" that lie beyond.
## MOMOKO iT Lab.'s Vision for Increasing Play Time Through Digital Utilization
〜Current Initiatives〜
### 1) Coexistence with AI: AI as a Partner, Humans for "Casual Conversation" and "Care"
According to a survey by the Ministry of Internal Affairs and Communications (※1), the personal usage rate of generative AI has increased by approximately three times (26.7%) compared to the previous year.
Until now, "mastering tools" tended to be the goal itself, but now the trend is towards utilizing AI as a partner.
Personally, I foresee the future with an analog planner and reliably proceed with tasks using digital tools. I entrust administrative tasks, image creation, information gathering, and daily routines to AI.
The power of digital creates "time with mental space."
During that time, people engage in warm interactions that only humans can do, such as casual conversations and caring for others. We value this way of using time.
### 2) Life × Digital: Systematization for "Enjoying Use" rather than "Having to Do"
In our daily support, an increasing number of people are incorporating daily pleasures and digital tools in a way that suits their comfort.
For example:
- Organizing smartphone photos to create digital records of children and grandchildren
- Digitally recording farm work
- Sharing recipes online
By incorporating a little digital into the daily life that is already cherished, enjoyment expands. Digital is seen not as something special, but as "something that can be used as naturally as air," blending into daily life.
### 3) The Best Guild (Place of Belonging): "Analog Warmth" Protected by Digital
According to a Cabinet Office survey (※2), approximately 40% (39.3%) of respondents reported feeling lonely.
Our online community "Atsumare Momoko no Mori" (Momoko's Forest Gathering) for planner meetings and "Becoming Friends with Digital" sessions attract people of all generations and professions.
While using online means, which are equitable and easy to participate in, what emerges there are casual "conversations" that transcend physical distance, small "considerations," and "relationships of mutual support."
By using digital, we can transcend distance while preserving the warmth of human connections. The community is growing as such a "safe guild (place of belonging)."
## My Current Thoughts: The Reason for Increasing Play Time
〜Making "Real Life a Fun Game" in the Era of Smartphones and AI〜
In modern times, while the spread of generative AI and the existence of smartphones have made life very convenient,
"I can't help but touch my smartphone."
"My child can't stop playing games."
These are common concerns we receive daily.
According to a survey by the Children and Families Agency (※3), 98.2% of young people use the internet, and smartphone usage reaches 75.4%.
As someone who loves games and uses them daily, I feel that the mechanisms of smartphones and games are incredibly well-designed.
They are filled with features that make you want to continue, such as leveling up and random rewards.
That's why trying to control them solely by willpower inevitably becomes difficult.
Since digital is an inseparable part of our environment, instead of "restricting it," understanding its mechanisms and then considering
"How to use digital and AI in a way that aligns with one's comfort"
can significantly change how we spend our days.
One hint for changing our relationship with smartphones is "making real daily life itself a fun game."
Life = RPG Game
By doing so, we can laugh with someone in our free time, space out, or immerse ourselves in hobbies. I believe such time is what truly enriches life.
Digital and AI are no longer special.
※1: Ministry of Internal Affairs and Communications "Information and Communications White Paper 2025"
※2: Cabinet Office "National Survey on the Actual State of Loneliness and Isolation (conducted in 2024)"
※3: Children and Families Agency "Survey on the Internet Usage Environment for Youth in 2024" (March 2025)
## Momoko Toida, Representative of Momoko iT Lab.
In 2020, with the onset of the COVID-19 pandemic, I was overwhelmed by my roles as a mother of two and a full-time housewife, unable to go out, and felt anxious about the future of "my life." At that time, I recalled the "enjoying daily life" attitude of host families I met during my student days and re-examined the essence of my own life.
"Everyone deserves time to enjoy playing."
When I started my business, I was surprised by how much time was consumed by practical tasks.
Physically, without entrusting tasks to digital, there would be no time to enjoy playing.
Digital is not a tool for working harder, but a tool for living one's time more authentically and easily.
It is precisely because there is time to play that daily life becomes lighter and more enjoyable.
Therefore, it's not about whether one is good at digital, but about valuing its use in a way that feels comfortable to that person.
Making digital an ally to enjoy real-life time more.
Momoko iT Lab. will continue to be the best guild (place of belonging) for you to fully enjoy "your life as a game."
- Contact for this press release
info@toidamomochan.com
- Company Profile
Momoko iT Lab.
Representative: Momoko Toida
Founded: November 2020
Location: Samukawa-machi, Koza-gun, Kanagawa
Business: Digital utilization support for creating play time
Official Website: https://toidamomochan.com
Instagram:
FAQ
What kind of society does Momoko iT Lab. aim for?
We aim for a society where everyone can fully enjoy their 'living time' through digital utilization, valuing mental space and warm connections.
What specific benefits can one gain from digital utilization?
We support systematizing daily life to expand enjoyment, such as streamlining administrative tasks with AI, organizing smartphone photos, recording farm work, and sharing recipes online.
What is meant by "the best guild (place of belonging)"?
It refers to an online community that fosters casual conversations, care, and mutual support across physical distances, providing a safe and secure place for everyone.