"Decorate with Scent." Interior Fragrance Brand 'ART & FRAGRANCE,' Where Sight and Smell Intersect, Debuts on April 15, 2026 (Wednesday)
MOGU Co., Ltd. will launch 'ART & FRAGRANCE,' a new interior fragrance brand that fuses art and scent, on April 15, 2026. Featuring abstract art on its labels, the brand proposes a new experience of coloring a space through both visual and olfactory senses.
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- 📰 Published: April 3, 2026 at 19:10
MOGU Co., Ltd. (Location: Sakura-ku, Saitama City, Saitama Prefecture / CEO: Daisuke Ito) will launch a new interior fragrance brand that merges art and scent, **"ART & FRAGRANCE,"** starting April 15, 2026 (Wednesday).
**A Fragrance as a "Piece of Art" for Your Space**
ART & FRAGRANCE is a product designed with an emphasis on appealing to the senses, going beyond mere functionality.
By adopting abstract art for the labels, we aimed to create an experiential value where scent and visuals are integrated. The scent spreads throughout the space, while the art captivates the eye.
Instead of being separate elements, they complement each other to quietly refine the impression of the entire space.
---
## 【Concept】
### Decorate with Scent.
ART & FRAGRANCE is not just a fragrance to be enjoyed, but an interior fragrance brand that aims to be a piece of art placed in a space. The fusion of art, where colors and shapes overlap, and a scent that blends into the space creates an experience that colors the room from both visual and olfactory perspectives.
---
## 【Product Lineup】
ART & FRAGRANCE offers five types of reed diffusers, combining the individuality of scents and art.
**Musk Like – Fresh Musk × Tea Rose**
A soft scent layering tea rose over fresh musk. A gentle impression where cleanliness and warmth coexist.
**Velvet Noise – Red Wine**
A deep scent with the rich nuances of red wine. A fragrance to be enjoyed for its full body and lingering finish.
**Welcome Veil – Citrus × Floral**
A light scent where the brightness of citrus is layered with the gentle presence of flowers. It brings a soft diffusion to the space.
**Grove Echo – Deep Wood**
A woody scent based on hinoki and fir. A deep aroma that evokes a sense of tranquility and depth.
**Azure Blue – Savon Ocean**
A transparent scent layering blue notes over the cleanliness of savon (soap). It brings a refreshing impression that gently refines the space.
(Image captions: Musk Like, Velvet Noise, Welcome Veil, Grove Echo, Azure Blue)
---
## 【About the Art】
The labels for this series feature abstract art by artists with different sensibilities and expressions. Each scent is blended with inspiration from the art depicted on its label.
The expression, which lacks a clear motif, creates different impressions depending on the viewer's senses and interpretation.
Through the experience of not just choosing a scent, but also choosing art, we aimed to gently connect the space and the senses.
---
## 【Product Overview】
Product Name: ART & FRAGRANCE Reed Diffuser
Types: 5 varieties
Price: 5,500 JPY (excluding tax)
Volume: 250ml
Duration: Approx. 2-3 months
Release Date: April 15, 2026 (Wednesday)
Sales Channels: Amazon / Own EC site ( https://www.art-fragrance.jp/ )
**A Fragrance as a "Piece of Art" for Your Space**
ART & FRAGRANCE is a product designed with an emphasis on appealing to the senses, going beyond mere functionality.
By adopting abstract art for the labels, we aimed to create an experiential value where scent and visuals are integrated. The scent spreads throughout the space, while the art captivates the eye.
Instead of being separate elements, they complement each other to quietly refine the impression of the entire space.
---
## 【Concept】
### Decorate with Scent.
ART & FRAGRANCE is not just a fragrance to be enjoyed, but an interior fragrance brand that aims to be a piece of art placed in a space. The fusion of art, where colors and shapes overlap, and a scent that blends into the space creates an experience that colors the room from both visual and olfactory perspectives.
---
## 【Product Lineup】
ART & FRAGRANCE offers five types of reed diffusers, combining the individuality of scents and art.
**Musk Like – Fresh Musk × Tea Rose**
A soft scent layering tea rose over fresh musk. A gentle impression where cleanliness and warmth coexist.
**Velvet Noise – Red Wine**
A deep scent with the rich nuances of red wine. A fragrance to be enjoyed for its full body and lingering finish.
**Welcome Veil – Citrus × Floral**
A light scent where the brightness of citrus is layered with the gentle presence of flowers. It brings a soft diffusion to the space.
**Grove Echo – Deep Wood**
A woody scent based on hinoki and fir. A deep aroma that evokes a sense of tranquility and depth.
**Azure Blue – Savon Ocean**
A transparent scent layering blue notes over the cleanliness of savon (soap). It brings a refreshing impression that gently refines the space.
(Image captions: Musk Like, Velvet Noise, Welcome Veil, Grove Echo, Azure Blue)
---
## 【About the Art】
The labels for this series feature abstract art by artists with different sensibilities and expressions. Each scent is blended with inspiration from the art depicted on its label.
The expression, which lacks a clear motif, creates different impressions depending on the viewer's senses and interpretation.
Through the experience of not just choosing a scent, but also choosing art, we aimed to gently connect the space and the senses.
---
## 【Product Overview】
Product Name: ART & FRAGRANCE Reed Diffuser
Types: 5 varieties
Price: 5,500 JPY (excluding tax)
Volume: 250ml
Duration: Approx. 2-3 months
Release Date: April 15, 2026 (Wednesday)
Sales Channels: Amazon / Own EC site ( https://www.art-fragrance.jp/ )
FAQ
What is 'ART & FRAGRANCE'?
It is a new interior fragrance brand that merges art and scent. It offers an experience that colors your space through both sight and smell, with abstract art labels and fragrances inspired by them.
What kind of scent lineup is available?
The brand offers five types of reed diffusers that combine art and personality, such as 'Musk Like' and 'Velvet Noise'. You can enjoy a variety of scents, from fresh musk to woody notes.
What is the price and how can I purchase it?
The price is 5,500 JPY (excluding tax) each. They will be available for purchase on Amazon and the official brand website (art-fragrance.jp) starting April 15, 2026.