[User Survey] No Swiping, Zero Waiting Time: A New SNS Experience with Instant Connections on SUGO

Mobile Alpha Limited's voice-based social app, 'SUGO,' recently conducted a survey targeting approximately 500 users both within and outside the app.

The survey results revealed that many users expressed feelings of 'fatigue' and 'stress' towards existing SNS and matching services, indicating that a significant number of users experience chronic exhaustion.

One of the contributing factors identified was the invisible psychological barrier created by traditional swipe-matching mechanisms.

In response to these challenges, SUGO aims to provide a more natural and casual communication platform through an experience where 'conversations begin the moment you log in.'

Approximately 80% of Users are 25-55 Years Old, Relaxing Content is Popular

According to the survey results, approximately 80% of users are concentrated in the 25-55 age group.

Furthermore, popular daily content includes easily enjoyable, relaxing categories such as music, radio, podcasts, games, movies, variety shows, and short videos.

No Swiping, Conversations Start Immediately: A New Communication Experience for Easy Connections

In response to this growing demand, SUGO has seen increasing usage among younger users since its release, thanks to its unique social features.

With its proprietary recommendation algorithm and matching function, the app is designed for conversations to begin the moment it's opened. By eliminating traditional processes like swiping and waiting for matches, SUGO creates an environment for casual communication.

User Voices: "Socializing No Longer Feels Like a Burden"

The survey also gathered feedback from actual users, such as the following:

"With SUGO, socializing no longer feels 'troublesome.' For people who want to connect with others but aren't great at talking, continuously swiping on apps every day can gradually become a burden. SUGO has significantly lowered the barrier to online interaction."

Enjoy an Izakaya-like Interaction Experience in Voice Rooms

It's not just about 'easy talking.' SUGO's voice rooms offer users a more immersive online interaction experience.

Communities based on diverse interests expand, allowing for natural connections, from daily chats to sharing emotions.

Furthermore, seasonal events and themed projects tailored to trends are regularly rolled out. Simple voice chat is evolving into an 'online party' that can be joined anytime.

Approximately 65% of Users Rate it as "Casual, Fun, and Free"

In the survey, over 65% of users rated SUGO as "casual, fun, and highly flexible."

Users are not confined by the traditional framework of "swipe matching"; they can easily start conversations even if they just "want to talk to someone a little."

It's possible to build new connections at one's own pace in a relaxed atmosphere, much like an izakaya.

Approximately 38% of Users Continue to Use for "Killing Time/Healing," Approximately 59% Use During Spare Time or Before Bed

It was revealed that approximately 38% of users continue to use SUGO for the purpose of "killing time" or "healing."

Additionally, over 59% of users reported using the app during spare time, such as breaks at work or before going to bed.

Actual users also provided feedback such as:

"During times when I don't want to think much, I often don't feel like opening a dating app. In that regard, an app like SUGO, where I can talk to someone immediately, feels very easy to use."

"Casualness" Becomes a New Value in Social Services

This survey revealed that "casualness" and "low psychological burden" are emerging as new values in social services.

SUGO aims to achieve both "efficient encounters" and "comfort," transforming the time traditionally spent swiping and waiting into a more free and diverse interaction experience.

For users struggling to balance "efficiency of encounters" and "comfort," SUGO is becoming a new option.

▼App Download

https://sugo.onelink.me/gqNC/qd47quu1

▼Official X

https://x.com/sugo_jp

▼Official Instagram

https://www.instagram.com/sugo_jp

▼Official Website

https://jp.sugo.com/