Issue No. 12 of 'Mayor Magazine', a Local Government Management Information Magazine for Mayors, Published

Zenryoku Suguru Co., Ltd. (Headquarters: Sendai City, Miyagi Prefecture; Representative Director: Hisashi Kanno; hereinafter 'Zenryoku Suguru'), which operates regional revitalization projects and 'Mayor Magazine' (Note 2), Japan's first (Note 1) local government management information magazine for mayors, is pleased to announce the publication of the 12th issue of 'Mayor Magazine' on Friday, June 5, 2026.

Note 1: According to the company's own research.

Note 2: 'Mayor Magazine' is published by the Local Government Management Platform General Incorporated Association (Sendai City, Miyagi Prefecture; Representative Director: Eigo Tanihata), with Zenryoku Suguru handling planning and editing.

About Mayor Magazine

'Mayor Magazine' is Japan's first local government management information magazine for mayors, delivered directly to the governors of all 47 prefectures and the mayors of 1,741 municipalities. It has established a unique system where former mayors who are experts in local government management participate in planning and editing, boasting high reader satisfaction and read-through rates through original interviews focused on mayors' interests.

As a public-private partnership platform that enables direct access to mayors, which was difficult with conventional sales activities, it provides opportunities for local governments and companies to jointly tackle regional issues.

Zenryoku Suguru Corporate Site

'Mayor Magazine': https://z-suguru.co.jp/magazine/

Contents of This Month's Issue

The 12th issue features a major special report on 'Wide-Area Administration', exploring survival strategies beyond the boundaries of individual local governments. It covers cutting-edge examples of how municipalities are using collaboration with other towns and cities, as well as DX, to tackle serious common challenges such as infrastructure maintenance and labor saving in the era of population decline.

The lead interview features Toyama City Mayor Hirohisa Fujii and Funahashi Village Mayor Hikaru Watanabe, who is implementing aggressive management from 'Japan's smallest village'. These leaders, who say 'our own town alone is no longer sufficient', unravel the new 'forms' of cooperation they envision beyond regional borders.

Other articles include a case study of Fukaya City, Saitama Prefecture, which uses hometown tax donations to attract agritech companies, and the efforts of Daito City, Osaka Prefecture, where a former physical therapist turned mayor promotes community rehabilitation, providing a comprehensive range of administrative management tips that are attracting the attention of mayors nationwide.

Table of Contents for This Month's Issue

[Special Feature] Wide-Area Administration: How to Draw the 'Form' of Cooperation Beyond Local Government Boundaries

Survival Strategy Beyond City Limits Led by Toyama City (Toyama City Mayor Hirohisa Fujii)

Polishing the Essence of a 'Village with Nothing' through Collaboration and DX (Funahashi Village Mayor Hikaru Watanabe)

Infrastructure Maintenance Strategy in the Era of Population Decline (Uda City Mayor Kazutaka Kongo)

Feedback and Challenges from the Person in Charge of the 'Gunmane' Model Project (Uda City Construction Division, Tatsuya Hanamoto)

After the Stumbles of Centralization and Decentralization: The 'Form of the State' Questioned by Local Government Collaboration (Professor Emeritus, Doshisha University, Tatsuro Shinkawa)

[Interviews with Current Mayors]

Investing 10 Million Yen in the Grand Prize Winner of a Business Contest Using Hometown Tax Donations: How to Create a 'Profitable Agricultural City' that Attracts Agritech Companies (Fukaya City Mayor Susumu Kojima)

A Prescription for Drawing Out and Enhancing the Power of Residents and Companies: Community Rehabilitation Aimed for by a Former Physical Therapist Turned Mayor (Daito City Mayor Nobuko Osaka)

From a Microcosm of 'The Tohoku Region' to a Model for Tohoku: The Inside Story of the Prefecture's First Emergency Bear Shooting – The Yokote Way of Leading the Charge (Yokote City Mayor Dai Takahashi)

Sustainable Community Development Tailored to Local Conditions: If You Shrink Wisely, Local Cities Can Thrive (Takikawa City Mayor Kokichi Maeda)

Top in the Prefecture for Inquiries from Potential Migrants: The Challenge of a 'Strawberry City' Resisting Population Decline – Entering Politics with the Unfinished Business of a Boss Who Died from Administrative Violence (Kanuma City Mayor Shoichi Matsui)

[Interview with a Former Mayor]

Not Lowering the Flag, Sharing the Destination: That is the Responsibility of the Leader – The Feeling Behind the Single Character in 'A Town Where Storks Can Also Live' (Former Toyooka City Mayor, Muneharu Nakagai)

[Interview with a National Politician]

A New Relationship Between the State and Local Governments Aimed for by a 'Fast Government' (Team Mirai Party Leader, House of Councillors Member, Takahiro Anno)

[Honest Talk by Anonymous Former Mayors]

The Reality of Mayoral Elections: About-Faces and Anonymous Letters?

This Month's Honest Talk

The consistently popular feature 'Honest Talk by Anonymous Former Mayors'. This issue's theme is 'The Reality of Mayoral Elections: About-Faces and Anonymous Letters?'. Responding to readers' requests to 'hear the real story about post-election relationships', four former mayors with diverse backgrounds from the private sector and central government ministries gathered.

They candidly discuss the harsh realities behind elections, including the intense 'family blocking' when declaring candidacy, local battles over campaign offices and support groups when challenging a long-incumbent, and the actual state of online elections where SNS and single-issue pledges decided the outcome, all from the perspective of leaders who have been through the trenches.

About Zenryoku Suguru

Zenryoku Suguru Co., Ltd. is a venture company based in Sendai that leads regional revitalization through the intersection of 'local government and business'.

It operates two core businesses: information dissemination through 'Mayor Magazine', Japan's first management information magazine for mayors, and the 'Regional Partner Business', which fosters entrepreneurs in collaboration with local governments.

Driven by its corporate philosophy of 'good scheming', the company is building new platforms nationwide to realize sustainable regional communities.

Company Name: Zenryoku Suguru Co., Ltd.

Representative: Hisashi Kanno, President and Representative Director

Location: 4th Floor, Sendai Building No. 1, 2-3-22 Ichibancho, Aoba-ku, Sendai City, Miyagi Prefecture

Established: June 2018

Business: Regional Partner Business, Mayor Magazine Operation

URL: https://z-suguru.co.jp/

About the Regional Partner Business

The Regional Partner Business is a business that collaborates with administrative agencies to create an environment that realizes the aspirations of individuals wishing to start a business. Through the operation of business consultation counters, workshops, individual mentoring, and support for utilizing regional revitalization cooperation volunteers, it supports the startup of over 100 people annually.

Zenryoku Suguru Corporate Site 'Regional Partner Business': https://z-suguru.co.jp/regional/

Recruitment Information

Currently, Zenryoku Suguru is recruiting new members to support the next generation of local governments for its Mayor Magazine business and Regional Partner Business, driven by business expansion. The official website also features interviews with the representative and employees, as well as the founding story, allowing you to get a real feel for the company's atmosphere, including the reasons for joining and the joys of the work. Content will be updated regularly, so please check it out and feel free to apply.

Recruitment: https://z-suguru.co.jp/recruit/

Columns (Employee Interviews, etc.): https://z-suguru.co.jp/column/