Zensurugu, a company specializing in regional revitalization and publisher of the first-ever management magazine for municipal leaders, 'Shucho Magazine,' announced that Representative Director Suguru Kanno will deliver a commemorative lecture at the 400th Miyagi Prefectural Assembly Ceremony. The event will take place on June 17, 2026, at the Miyagi Prefectural Assembly Hall.

In the lecture, Kanno will present proposals focused on 'depopulation countermeasures' for the attending Governor, Assembly Chairman, and members of the assembly, based on practical experience in the field of regional revitalization.

[Event Details] - Date: June 17, 2026, 15:00–16:50 (Lecture: 15:50–16:50) - Venue: Miyagi Prefectural Assembly Hall - Organizer: Miyagi Prefectural Assembly

[Background of the Lecture] Miyagi Prefecture has experienced 11 consecutive years of population decline. It has recorded the worst rate of youth (15–29) migration to the Tokyo area in Japan for 2021, 2023, and 2024. The annual economic loss is estimated to exceed 40 billion yen. Furthermore, the shortage of regional leaders is causing a decline in settlement functions. The company was invited to speak in recognition of its achievements in supporting the challenges faced by local youth.

[Lecture Topic: 'Game Change: Creating a Challenging Miyagi'] The lecture will focus on the deep-rooted structure (the 'rules of the game') in administrative organizations where following precedent has become more rational than taking on new challenges. It proposes abandoning rhetorical motivation in favor of rewriting the decision-making atmosphere (rules) to shift from questions that punish failure to those that encourage learning.

[About Zensurugu] A venture company based in Sendai, Zensurugu leads regional revitalization through a 'Municipality x Business' approach, aiming to realize sustainable local communities through its 'Shucho Magazine' and 'Regional Partner' programs.

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  • Source: PR TIMES
  • Category: Event