[Capsule Serum] Skincare series surpasses 2.5 million units in cumulative sales!
The Capsule Serum skincare series has reached a major milestone of 2.5 million units sold since its launch in September 2023. The brand attributes this success to its unique technology that keeps beauty ingredients fresh in capsules until the moment of application, as well as its expansion into a wider product lineup.
📋 Article Processing Timeline
- 📰 Published: April 4, 2026 at 00:52
- 🔍 Collected: April 3, 2026 at 17:09
### ■ Background behind surpassing 2.5 million units in cumulative sales
Launched in September 2023 as a "fresh serum born from a burst," the 'Capsule Serum' garnered significant attention on social media and through word-of-mouth, selling 200,000 units in just six months after its release.
Many customers have highly praised our unique formulation design, which encapsulates beauty ingredients to maintain their freshness until the moment of use, allowing them to burst and penetrate every corner of the stratum corneum the instant they are applied to the skin. Currently, the product is available in numerous stores nationwide, including drugstores and variety shops. Following the expansion of our lineup to include products such as cleansers in addition to serums, we have now reached the major milestone of 2.5 million units in cumulative series sales.
### ■ Comment from the Capsule Serum Brand Manager
"I would like to express my heartfelt gratitude to the many customers who have experienced the 'freshness' and 'inherent power of the ingredients' that we have been committed to since the very beginning. I take the figure of 2.5 million units as proof that Capsule Serum has become a part of our customers' daily skincare routines. Moving forward, Capsule Serum will continue to support everyone's beauty through innovative items that maximize the potential of their ingredients."
---
### ■ Features of Capsule Serum
**1. A "fresh serum" that bursts and is born every time you use it**
Delicate beauty ingredients that are prone to oxidation (such as Vitamin C) are encapsulated using proprietary technology. The moment you press the pump, the capsule bursts, allowing you to deliver the beauty ingredients to your skin (up to the stratum corneum) in a fresh state.
**2. A lineup to choose from based on your concerns**
We offer serums formulated with optimal ingredients tailored to customer skin concerns, such as pores, dullness, firmness, and dryness. We have achieved a texture that is easy to incorporate into daily skincare.
**3. Ranked #1 in various rankings**
We have won numerous awards, including #1 in the serum category on major e-commerce malls and various 'Best Cosmetics' awards. We have established our position as a high-performance skincare brand.
**[Product Information]**
Brand site: https://capsule-serum.com
Retailers: Drugstores, variety shops, and various online shops (Amazon, Rakuten Ichiba, etc.) nationwide. *Some stores may not carry these products.
---
### ■ Company Overview
Company Name: MD Co., Ltd.
Representative: Kensuke Ishii, Representative Director
Address: 4F Shimbashi Rokuchome Building, 6-9-4 Shimbashi, Minato-ku, Tokyo
Established: July 2020
Business Description: In-house brand business / Cosmetics OEM business
URL: https://mktdemo.com/
---
**[Inquiries regarding this matter]**
MD Co., Ltd., Capsule Serum Division
Email address: contact@mktdemo.com
Phone number: 03-6823-7543
Launched in September 2023 as a "fresh serum born from a burst," the 'Capsule Serum' garnered significant attention on social media and through word-of-mouth, selling 200,000 units in just six months after its release.
Many customers have highly praised our unique formulation design, which encapsulates beauty ingredients to maintain their freshness until the moment of use, allowing them to burst and penetrate every corner of the stratum corneum the instant they are applied to the skin. Currently, the product is available in numerous stores nationwide, including drugstores and variety shops. Following the expansion of our lineup to include products such as cleansers in addition to serums, we have now reached the major milestone of 2.5 million units in cumulative series sales.
### ■ Comment from the Capsule Serum Brand Manager
"I would like to express my heartfelt gratitude to the many customers who have experienced the 'freshness' and 'inherent power of the ingredients' that we have been committed to since the very beginning. I take the figure of 2.5 million units as proof that Capsule Serum has become a part of our customers' daily skincare routines. Moving forward, Capsule Serum will continue to support everyone's beauty through innovative items that maximize the potential of their ingredients."
---
### ■ Features of Capsule Serum
**1. A "fresh serum" that bursts and is born every time you use it**
Delicate beauty ingredients that are prone to oxidation (such as Vitamin C) are encapsulated using proprietary technology. The moment you press the pump, the capsule bursts, allowing you to deliver the beauty ingredients to your skin (up to the stratum corneum) in a fresh state.
**2. A lineup to choose from based on your concerns**
We offer serums formulated with optimal ingredients tailored to customer skin concerns, such as pores, dullness, firmness, and dryness. We have achieved a texture that is easy to incorporate into daily skincare.
**3. Ranked #1 in various rankings**
We have won numerous awards, including #1 in the serum category on major e-commerce malls and various 'Best Cosmetics' awards. We have established our position as a high-performance skincare brand.
**[Product Information]**
Brand site: https://capsule-serum.com
Retailers: Drugstores, variety shops, and various online shops (Amazon, Rakuten Ichiba, etc.) nationwide. *Some stores may not carry these products.
---
### ■ Company Overview
Company Name: MD Co., Ltd.
Representative: Kensuke Ishii, Representative Director
Address: 4F Shimbashi Rokuchome Building, 6-9-4 Shimbashi, Minato-ku, Tokyo
Established: July 2020
Business Description: In-house brand business / Cosmetics OEM business
URL: https://mktdemo.com/
---
**[Inquiries regarding this matter]**
MD Co., Ltd., Capsule Serum Division
Email address: contact@mktdemo.com
Phone number: 03-6823-7543