Sanrio Fes 2026 in Minatomirai to be held at Landmark Plaza and MARK IS Minatomirai!

Yokohama Landmark Tower/Landmark Plaza (Yokohama, Kanagawa / Operated by: Mitsubishi Jisho Property Management Co., Ltd.) and MARK IS Minatomirai (same / operated by the same) will host various projects in collaboration with 'Sanrio Fes 2026 in Minatomirai,' organized by Sanrio Co., Ltd., from June 12 (Fri) to June 28 (Sun), 2026. This event will be held ahead of the main event scheduled for June 27 (Sat) and June 28 (Sun), 2026, allowing visitors to enjoy the world of Sanrio characters at both Landmark Plaza and MARK IS Minatomirai. Objects of popular Sanrio characters will appear at both facilities. A giant balloon of Pompompurin, approximately 5 meters tall, will appear at the Sakata no Tane Garden Square on the 1st floor of Landmark Plaza. Additionally, balloons approximately 2 meters tall featuring Sanrio characters (Pompompurin, Cinnamoroll, Hello Kitty, and Pochacco) will welcome visitors at the Grand Galleria on the 1st floor of MARK IS Minatomirai. During the event period, two pop-up stores will also appear for a limited time: 'Pompompurin 30th Anniversary Special Content' at Landmark Plaza and 'Sanrio Puroland 35th Anniversary Shop' (held from June 26 (Fri) to June 28 (Sun)) at MARK IS Minatomirai. Furthermore, on June 13 (Sat), a special stage event 'Papipupe Pom!' featuring Pompompurin will be held at Landmark Plaza, and on June 20 (Sat), special events where visitors can meet popular characters, such as the 'Hello Kitty & Kuromi Special Greeting,' will also be conducted. Additionally, as concurrent events, Landmark Plaza will hold a 'One-Hand Gourmet' fair from May 29 (Fri) to June 30 (Tue), 2026, and MARK IS Minatomirai will hold a '13th Anniversary Lottery' to commemorate its 13th year of operation.