"Comfort Zone Escape Device" Now Available at Convenience Stores Nationwide! Increasing the Number of People Who Live Passionately by Setting GOALs Outside Their Current Reality

Mizukara Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Kentaro Yamamiya), which provides cognitive science-based coaching to corporations and individuals, has successfully developed the "Comfort Zone Escape Device," which has long been requested by many. It began to be released sequentially at convenience stores nationwide from late March.

*The contents included in this release are as of April 1, 2026 (Wednesday). *The survey results in this release can be cited and reprinted. When publishing, please be sure to clearly state 'According to Mizukara Inc.'

"Setting GOALs Outside Your Current Reality" Completed with a Single Button Press

The "Comfort Zone Escape Device" was developed with great anticipation in response to numerous customer requests. Its most significant feature is the groundbreaking function that "automatically completes the setting of GOALs (targets) outside your current reality" with a single button press. Long lines form daily at convenience stores nationwide, as people seek a daily life where they can be passionate about their work and life.

The comfort zone refers to the range of thoughts and behaviors that people unconsciously feel "safe and secure" in, such as familiar tasks and human relationships. When living without particular awareness, due to the psychological homeostasis, people unconsciously try to stay within this area. However, it is also true that as long as one remains within this range, significant growth or changes from new challenges are unlikely to occur.

To break out of the comfort zone, it is necessary to set GOALs (targets) outside of one's current reality. By embracing attractive GOALs (targets) that cannot be achieved by merely extending one's current daily life, a determination to escape the comfortable comfort zone is born, and one can live each day passionately, just like in the days of being engrossed in club activities.

"40%" of Working Adults Work Vaguely Without Setting GOALs (Targets)

A survey by Mizukara in August 2025 targeting business professionals, "Correlation between Work/Life Goal Setting and Happiness," revealed that only 60% of people set GOALs (targets) in their work, while the remaining 40% work without targets. The low labor productivity in Japan is a recognized issue, and it may be natural that productivity does not increase if people work vaguely without goals.

The level and quality of goal setting also vary greatly among individuals. Only 1 in 10 people (10.6%) spontaneously set high GOALs (targets) "outside their current reality" that are difficult to achieve, while the majority adopt a passive stance, such as those who set a safe line that is "achievable with normal effort" (20.4%) or those who simply adopt numerical targets handed down by the company (12.8%). Conversely, this means that by spontaneously setting high GOALs (targets) "outside your current reality," you can become one of the top 10% of talented individuals.

Correlation Coefficient Between Job Satisfaction and Happiness is 【0.47】, a High Correlation

Furthermore, a survey conducted by Mizukara from August to October 2025, "Correlation Coefficient of Happiness and Job Satisfaction," revealed that the correlation coefficient between job satisfaction and happiness is 0.47, indicating a "very high correlation." The correlation coefficient is an index that expresses the relationship between two factors, quantifying "the degree to which one factor increases when the other also increases."

This correlation coefficient of job satisfaction (work engagement) and happiness, 【0.47】, indicates a high correlation level comparable to that between smoking and lifespan. For example, while "income and happiness" might seem highly correlated, the actual correlation coefficient is only 【0.09】. Also, research reports indicate that the correlation coefficient between "work-life balance in work and health status" is 【0.28】. This means that the correlation coefficient of 0.47 for "job satisfaction and happiness" is higher than various other factors generally considered to have a high correlation.

In other words, the more fulfilling one's daily work is, the higher one's overall life happiness becomes. According to a "Happiness Survey" conducted by Harvard University in 2025, Japan's happiness level ranked lowest among 22 countries. This, along with low labor productivity, is a national challenge for Japan. However, by becoming passionate about work through setting GOALs (targets) outside one's current reality, there is a possibility of simultaneously solving various problems such as productivity and happiness.

"Cognitive Science Coaching" in Compulsory Education Curriculum

The foundational technology for the Comfort Zone Escape Device is "Cognitive Science Coaching." Correct GOAL (target) setting is not only necessary for business professionals. Having exciting goals and experiencing the joy of achieving them is the best form of learning.

"What do I truly love?" "What do I naturally immerse myself in without being told?" Deepening one's self-understanding not only leads to personal growth but also forms the foundation for empathy towards others. With the launch of the Comfort Zone Escape Device as a catalyst, Mizukara will continue to promote and spread cognitive science coaching.

About Mizukara Inc.

Mizukara Inc. operates under the philosophy that "everyone has potential," and is a coaching company that develops multiple businesses, including individual career coaching to help people forge their lives by discovering strengths through fundamental self-understanding, corporate organizational coaching, and experiential self-understanding program REBOOST.

To resolve the low work satisfaction (work engagement) in Japan, we provide services such as "self-development" for individuals and "emergent organizational development" for corporations. We also offer "executive coaching" to achieve overall life fulfillment starting from work. Through these businesses, we aim to usher in an era where individuals and organizations live according to their own GOALs.

Mizukara Inc. Operating Businesses/Media

Career Coaching Business "CareerSpeed" (https://mizukara.com/careerspeed/)

Executive Coaching Business (https://mizukara.com/executive/)

Organizational Coaching Business (https://mizukara.com/impact/)

Experiential Self-Understanding Program "REBOOST" (https://mizukara.com/reboost/)

Book "How to Change Yourself" (https://amzn.to/4m3s5nT) Media "Cognitive Science Coaching Research Institute" (https://mizukara.com/magazine/)

Company Name: Mizukara Inc. (formerly GOAL-B Inc.)

Business Activities: Career coaching business, organizational coaching business,転職エージェント事業 (recruitment agency business)

Representative: Kentaro Yamamiya, Representative Director

Location: Hibiya Kokusai Building 6F, 2-2-3 Uchisaiwaicho, Chiyoda-ku, Tokyo

Established: July 2019

URL: https://mizukara.com

Inquiries

For inquiries regarding this document or requests for interviews, please contact us at the following:

Mizukara Inc.

Email: contact@mizukara.com