"Mizuhashihoyudo TOKYO77th" Harajuku Flagship Store Notice of Closure

Mizuhashihoyudo Pharmaceutical Co., Ltd. (Headquarters: 1-3-10 Takaracho, Toyama City, Toyama Prefecture, Meijiyasuda Seimei Building 401; Representative Director: Yusuke Kinoshita) hereby announces that its experiential flagship store, "Mizuhashihoyudo TOKYO77th," operated in Harajuku, Tokyo, will close on March 29, 2026. We deeply thank all customers who have patronized our store since its opening, and everyone who has supported us.

The store grand-opened on July 24, 2025, and based on its 77-year history, it has provided a new skincare experience of "trying, talking, and choosing," serving as a place to experience the sincere craftsmanship unique to a pharmaceutical company.

With "A place to connect with the essence of beauty" as our keyword, we have valued the trust built through experiencing products on the skin and engaging in conversation. Inside the store, we offered enjoyable content for customers, such as stamp rallies while trying cleansers, serums, and masks, SNS-linked gachapon, and feedback sessions in the development lounge.

Through these initiatives, we have gained valuable experience by directly communicating with many customers and receiving their feedback for product development. However, due to various circumstances, we have decided to close the Harajuku store.

Even after closing, our main skincare products such as EMAKED and Terra Stem can continue to be purchased through our official online store (https://shop2.484364.com/) and at authorized retailers nationwide. We will continue to cherish our interactions with customers and strive to provide better products and experiences.

We apologize for any inconvenience and trouble this may cause to our customers and all stakeholders, and we kindly ask for your understanding. We also once again express our sincere gratitude for your patronage.

For product support, please call 0120-43-7867.

■ Regarding Future Developments: This closure is not an end, but a new beginning.

We have cherished the time spent directly engaging with customers in Harajuku, advocating for "skincare where you can see the faces."

However, at the same time, we realized something.

It is that "There are people we cannot reach by just waiting."

Our founding principle, "oki-gusuri" (medicine delivery service), was a culture of "going to meet" customers by traveling across the country ourselves.

Therefore, from now on, we will return to that origin.

In the future, we will not be confined to the single location of Harajuku, but will actively expand our efforts to "go and meet" people directly across Japan through pop-up stores and nationwide discussion sessions that have already begun...