Notice of Closure of 'Mizuho Hojudo TOKYO77th' Flagship Store in Harajuku

Key facts

  • Notice of Closure of 'Mizuho Hojudo TOKYO77th' Flagship Store in Harajuku
  • Mizuho Hojudo Pharmaceutical Co., Ltd. will close its flagship store 'Mizuho Hojudo TOKYO77th' in Harajuku on March 29, 2026. The company will shift its strategy to conduct direct-to-customer activities through pop-up stores and forums nationwide.
  • Source: PR Times
  • Date: March 26, 2026

Direct answer

Mizuho Hojudo Pharmaceutical Co., Ltd. will close its flagship store 'Mizuho Hojudo TOKYO77th' in Harajuku on March 29, 2026. The company will shift its strategy to conduct direct-to-customer activities through pop-up stores and forums nationwide.

Citation
Notice of Closure of 'Mizuho Hojudo TOKYO77th' Flagship Store in Harajuku (March 26, 2026), PR Times
Source
PR Times
Date
March 26, 2026
Mizuho Hojudo Pharmaceutical Co., Ltd. will close its flagship store 'Mizuho Hojudo TOKYO77th' in Harajuku on March 29, 2026. The company will shift its strategy to conduct direct-to-customer activities through pop-up stores and forums nationwide.
otherNQ 74/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: March 26, 2026 at 22:34
  • 🔍 Collected: March 28, 2026 at 21:59 (47h 24m after Published)
  • 🤖 AI Analyzed: April 15, 2026 at 01:53 (411h 54m after Collected)
Mizuho Hojudo Pharmaceutical Co., Ltd. has announced the closure of its experiential flagship store, 'Mizuho Hojudo TOKYO77th' in Harajuku, Tokyo, effective March 29, 2026. Since opening in July 2025, the store has served as a place for customers to experience the company's sincere product development based on its 77-year history. Moving forward, the company will pivot away from a fixed-store model to an active 'Face to Face' engagement strategy, inspired by its roots in the traditional 'okigusuri' (medicine placement) business model, by hosting pop-up stores and discussion forums across Japan. Products will remain available online and at authorized retailers.

FAQ

When is the Harajuku store closing?

It will close on March 29, 2026.

What are the key facts in this article?

Mizuho Hojudo Pharmaceutical Co., Ltd. will close its flagship store 'Mizuho Hojudo TOKYO77th' in Harajuku on March 29, 2026. The company will shift its strategy to conduct direct-to-customer activities through pop-up stores and forums nationwide.

What is the direct answer?

Mizuho Hojudo Pharmaceutical Co., Ltd. will close its flagship store 'Mizuho Hojudo TOKYO77th' in Harajuku on March 29, 2026. The company will shift its strategy to conduct direct-to-customer activities through pop-up stores and forums nationwide.

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