'Is this really healthy?' New TV Commercials for 'ZENB BREAD' and 'ZENB NOODLE' Released, Surprising with Fluffy and Chewy Textures

ZENB JAPAN Co., Ltd. (Handa City, Aichi Prefecture; hereinafter 'ZENB'), a Mizkan Group company, will begin airing new TV commercials for its gluten-free 'ZENB BREAD' made with pea flour and 'ZENB NOODLE' made from 100% yellow peas in the Kanto and Kansai areas starting Friday, May 29, 2026. In these new TV commercials, instead of emphasizing 'health food characteristics,' the focus is on 'deliciousness that makes you want to eat it.' Through the ZENB BREAD 'Encounter with Fluffiness' edition and the ZENB NOODLE 'Encounter with Chewiness' edition, ZENB portrays a new food experience where people want to eat not 'because it's healthy,' but 'simply because it's delicious.' Through food choices that make you 'want to continue because it's delicious,' ZENB proposes a diet where you don't have to compromise on either taste or health. New TV Commercial Overview [Broadcast Start Date] Friday, May 29, 2026 [Broadcast Areas] - Kanto Area (Tokyo, Kanagawa, Saitama, Chiba, Gunma, Tochigi, Ibaraki) - Kansai Area (Osaka, Kyoto, Hyogo, Nara, Wakayama, Shiga) [Cast] Yuan [Production Staff] - Director: Yoshika Matsuoka - Planning & Production: CHOCOLATE Inc. - Production Company: tyo Commercial Story ZENB BREAD 'Encounter with Fluffiness' Edition (15 seconds) Lunchtime on a day working from home. On this day, the protagonist takes a bite of ZENB BREAD, baked fluffy in a toaster. The moment she eats it, she gets a surprised expression, saying, 'Huh!? Wait a minute...' and 'Is this really healthy?' It's so delicious that she happily goes for seconds. With a satisfied look saying 'Not bad,' she savors the feeling that her beauty will continue. Video Link: https://youtu.be/xPjcTZ4sAt4 ZENB NOODLE 'Encounter with Chewiness' Edition (15 seconds) The protagonist loves to eat. While she knows she should take care of her body, she dislikes strict diets. One day, she decides to make pasta at home using ZENB NOODLE she happened to find. The moment she takes a bite, she is surprised by its 'chewy' texture, and her voice leaks out: 'Huh!?' 'There's no way this is healthy.' It's a story where a casual, everyday lunch turns into a slightly special time. Video Link: https://youtu.be/EAck2J34dfM Commercial Concept Healthy has come this far. Overturning the stereotype of 'health foods' with 'deliciousness.' Many people have the image that health-conscious foods mean 'compromising on taste' or 'somehow lacking.' In this commercial, rather than functionally explaining the healthy, pea-derived features of ZENB products, we depicted an appetizing, delicious expression and the 'encounter' with the 'chewy' and 'fluffy' textures. This expresses an experience of deliciousness that makes you surprisingly say, 'Is this really healthy?' or 'There's no way this is healthy.' It's not for dietary restrictions or endurance, but 'I want to eat it again because it's delicious.' In fact, in a ZENB customer survey (*1), the most common reason for satisfaction was 'delicious/favorite taste.' Furthermore, there were many positive evaluations of the texture, such as 'fluffy' and 'moist/chewy,' indicating that it is supported not as a 'health food you endure eating,' but as a 'food you want to eat again because it's delicious.' We propose a new value of staple foods that naturally blend into daily life. *1 In-house research (February 2026, ZENB BREAD purchaser survey n=793) Comment from Director Yoshika Matsuoka When I received the offer for this commercial and actually tried the products before shooting, before even thinking about them being healthy, I was truly surprised by the 'chewiness,' 'fluffiness,' and their 'deliciousness.' I thought I should turn that real surprise I felt exactly as it was into a commercial, so I asked Yuan to be conscious of showing a space and eating style that wasn't overly fabricated on camera. I want people to feel the big difference that breaks the stereotype, not 'delicious even though it's healthy,' but 'delicious and actually healthy.' No lie, I've been eating it every day since the shoot ended. Profile Yoshika Matsuoka Born in 1994, from Osaka Prefecture. Left Hakuhodo Products in 2023, joined Club_A in 2024. Major commercial works include UNIQLO, Suntory, McDonald's, etc. In addition to commercials, she has directed MVs such as DISH// 'Itsudatte HIGH!', CHAI 'miniskirt', Ren Meguro 'Asa no Jikan', and drama works like the short film 'Tada no Natsu no Hi no Hanashi' and WOWOW's 'Ningen Kowai 2'. Comment from Cast Yuan I'm Yuan, and I'm appearing in this commercial. Since it was my first solo appearance, I was a little nervous, but thanks to the homey atmosphere created by the director and everyone on set, I was able to relax during the shoot. I had eaten ZENB NOODLE in my private life and knew how delicious it was, but it was my first time trying ZENB BREAD, so my heart was pounding wondering what it would taste like. When I actually ate it, it had a really fluffy texture and was very delicious. I was even moved, thinking, 'Is this really made from peas...!?' Since we shoot many takes, I had to eat quite a lot of noodles and bread, but it was so delicious that I ate it all (laughs)! I definitely want everyone to try it at least once! Profile Yuan Born in 2001. A fashion model from Aichi Prefecture. Active in various commercials and advertisements since her debut. Instagram: https://www.instagram.com/m.n.d.c.o What are ZENB BREAD and ZENB NOODLE? ZENB BREAD A 'third bread' made from yellow peas, neither wheat nor rice flour. Without relying on wheat gluten, butter, or milk, we focused on letting people enjoy the fluffy texture and the deliciousness of the ingredients. Calories are kept under 190kcal per bag to control carbs, and it is packed with dietary fiber, iron, vitamin B1, and of course, protein. It is also recommended for nutritional supplementation during diets or gut health routines. In addition to the new product 'Fuwamochi Roll', 8 varieties are on sale: 'Walnut & Raisin', 'Cacao', '3 Kinds of Millet', 'Tea & Orange', 'Kinako Paste', 'Kintoki Beans', and 'Black Sesame Paste'. Product Category Page: https://zenb.jp/pages/bread ZENB NOODLE A bean noodle made from 100% yellow peas, appealing for its 'chewy' texture. It uses whole yellow peas, rich in dietary fiber and plant protein, down to the thin skin. With 40% less carbs than regular pasta, it's full of benefits for the body. It can be freely used in any dish, such as pasta, ramen, or yakisoba, making it a 'new staple food' that you can continue to eat deliciously every day. Product Details Page: https://zenb.jp/pages/noodle About ZENB ZENB proposes a well-being diet that contributes to the health of people, society, and the earth by using whole plants like vegetables and beans as much as possible, making it delicious and good for the body. Using no animal-derived ingredients and minimizing additives, we fully utilize the deliciousness and nutrition of the ingredients themselves. We sell products like 'ZENB Noodle', 'ZENB Bread', and 'ZENB Chips' made from yellow peas, which are healthier than wheat or rice and earth-friendly, as well as 'ZENB Curry', 'ZENB Soup', and 'ZENB Baton' made from whole vegetables, including the cores and skins that are usually thrown away. - Official Website: https://zenb.jp - Instagram: https://www.instagram.com/zenb_japan/ - X: https://x.com/Zenb_jp - ZENB GARDEN: https://garden.zenb.jp/ (A user community where ZENB fans gather) Inquiry Form: https://support.zenb.jp/hc/ja/requests/new