The Second Special Collaboration Between Mizkan and TOHO Cinemas Has Been Decided!

Mizkan Co., Ltd. (Headquarters: Handa City, Aichi Prefecture; Representative Director and CEO: Ryoji Maki; hereinafter "Mizkan") will launch its second collaboration project with TOHO Cinemas on Friday, April 3, 2026, driven by the desire to increase opportunities for customers to experience its products.

In the first collaboration, a project was held exclusively at TOHO Cinemas Roppongi Hills to allow customers to experience "Fibee," a brand focused on fermentable dietary fiber. For this second installment, the project will expand to 73 TOHO Cinemas theaters nationwide, where "Ajipon®-flavored popcorn" will be sold at concession stands so that even more customers can enjoy the experience.

Enjoy "Ajipon-flavored popcorn" for a limited time

Ajipon-flavored popcorn recreates the "exquisite flavor that cannot be tasted anywhere else, combining citrus juice, brewed vinegar, and soy sauce," which is a key characteristic of the Ajipon product. It has been finished to a taste that even the staff in charge of Ajipon are satisfied with.

Please enjoy this refreshing popcorn at TOHO Cinemas nationwide.

Period: Friday, April 3, 2026 – Thursday, June 4, 2026 ■ Location: 73 TOHO Cinemas theaters nationwide ■ Concession (Food and Beverage Stands)

About the Ajipon Brand

"Ajipon" went on sale on November 10, 1964, and celebrates its 62nd anniversary this year. It is a seasoning with an exquisite flavor that cannot be tasted anywhere else, combining citrus juice, brewed vinegar, and soy sauce. At the time of its launch, it was sold exclusively in Western Japan as a seasoning specifically for hot pot dishes. Since then, its sales area has expanded, and the range of its uses has gradually grown. Today, it is used for everything from grated radish with grilled meat, grilled fish, gyoza, and chilled tofu, to "sappa-ni" (refreshing simmered chicken) and stir-fries. From "dipping" and "pouring" to "simmering" and "stir-frying"!? It makes your everyday meals easier and fresher, spreading deliciousness everywhere!

◆ "Ajipon" Product Page: https://www.mizkan.co.jp/ajipon/ ◆ "Ajipon" Official X (formerly Twitter) Account: https://twitter.com/ajipon_mizkan We are constantly updating the account with the latest information regarding Ajipon, as well as spontaneous projects from the staff.

Based on our corporate philosophy of "Offering fine products by always thinking of the consumer first," Mizkan will continue to provide "deliciousness and health" to our customers through our products and menus.

<General inquiries regarding products> Mizkan Group Customer Service Center HP: https://faq.mizkan.co.jp/