[Miyoshi Yushi] Announces '2026 Food Trend Forecast: Hamburg Steak Edition'; 'Juicy Texture' Drives Repeat Purchases, While Tailoring Sauce Flavors to Demographics is Key

Miyoshi Yushi Co., Ltd. (Headquarters: Sumida-ku, Tokyo; President and CEO: Itsuro Miki) has released the '2026 Food Trend Forecast - Home Meal Replacement & Prepared Foods Part 2: Hamburg Steak Edition' through its 'Miyoshi Trend Research Institute,' which investigates and disseminates various food-related trend information. By utilizing receipt purchase data and consumer review data, the report analyzes that the key factor leading to repeat purchases of hamburg steaks is a 'juicy texture,' and that selecting sauce flavors tailored to specific consumer demographics is a crucial point for product differentiation. The content will be available starting March 23, 2026, on the 'Miyoshi Future Platform,' a website providing information useful for new business and product development, where materials can also be downloaded via a dedicated form.

Detailed URL: https://mmp.miyoshi-yushi.co.jp/nfl/feature/trend-forecasting-2026-hamburg-steak/

Material Download URL: https://form.miyoshi-yushi.co.jp/trend-forecasting-2026-hamburg-steak

◆ Regarding Hamburg Steaks that Satisfy the 'Koufukukan' (Happiness of Satiety) Trending in 2026

Based on proprietary consumer research, the Miyoshi Trend Research Institute notes that to be satisfied with daily meals (*1), it is important to obtain both 'physical satisfaction (fullness)' and 'mental satisfaction (happiness).' The institute has coined the term 'Koufukukan' (a play on words combining 'fullness' and 'happiness') to describe this dual sensation, highlighting it as a key trend for home meal replacements and prepared foods in 2026. Furthermore, the institute has observed that current consumers are increasing their 'repeat purchases (*2)' in search of this reproducible 'Koufukukan.'