Health Building for the Future, Starting from the Mouth

Miyarisan Pharmaceutical America, Inc., which develops the "MPA WELLNESS" brand, is participating in "April Dream 2026".

### Why are we rethinking the “mouth” now?

We live in an era where our attention is drawn to improving our appearance. While interest in skincare, beauty, and grooming is on the rise, the mouth, a crucial element that influences one's impression, is still often overlooked. Discomfort in the mouth and the impression of one's breath are things we easily notice ourselves, and they are deeply connected to our impressions and relationships with others. That is why we believe there is meaning in re-evaluating the mouth not just as an issue of etiquette, but as an entry point for health building.

### What does it mean to build health starting from the mouth?

The "health building for the future, starting from the mouth" that we envision is not just about dealing with problems after they arise, but about supporting our well-being through daily habits. Health is also nurtured through the accumulation of daily diet, lifestyle habits, and self-care. That is why we want to re-examine health building from the entrance of the “mouth,” which is easy to engage with naturally every day.

### Current Initiatives

As a first step, we are currently working on developing products that focus on health habits starting from the mouth. For example, with our bad breath supplement, we value the idea of suppressing bad breath not by temporarily covering it up, but by maintaining an environment in the mouth where good bacteria can easily grow.