Japan's Southernmost Island Beach Resort 'Haimurubushi' to Open Flagship 'Oceanfront Pool Villa' on July 15, 2026

Overview of this release

1. Introduction of 8 new top-tier 'Oceanfront Pool Villas'

The resort's first premium guest rooms exceeding 120㎡ in private area, featuring year-round temperature-controlled private pools

Newly constructed on an elevated site offering views of Iriomote Island, a UNESCO World Heritage site, and the resort's most beautiful sunset location

2. Introducing a new wellness stay concept in harmony with nature

Enhancing existing wellness facilities such as 'Quiet Pool,' 'The Spa,' and 'SAUNA BLOCK' with the addition of 'The Fitness Studio,' available 24 hours a day, offering guests new ways to enjoy both active and relaxing time immersed in nature

3. Limited-time accommodation plans to commemorate the villa opening

To celebrate the opening of the 'Oceanfront Pool Villas,' special opening packages with benefits such as resort credits and late check-out will be offered, along with a 30% discount plan valid on selected dates for three popular premium room types

Mitsui Fudosan Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President & CEO: Shun Ueda) and Mitsui Fudosan Group's Haimurubushi Co., Ltd. (Headquarters: Yaeyama District, Okinawa; President & CEO: Hiroki Sato; General Manager: Naohiro Yamaguchi) announce the opening of eight premium guest rooms, the 'Oceanfront Pool Villas,' on Wednesday, July 15, 2026—the one-year anniversary of the resort's grand reopening on July 15, 2025. These villas represent the culmination of the renovation project at Haimurubushi, Japan's southernmost island beach resort hotel (located in Yaeyama District, Okinawa).

The 'Oceanfront Pool Villas' surrounded by sea and greenery

These villas symbolize Haimurubushi's vision of a stay where 'you are happy doing something, and happy doing nothing.' Designed to offer both breathtaking views of Iriomote Island, a UNESCO World Heritage site, and high privacy, the villas introduce a new resort experience where guests can live in harmony with nature. Guests can wake to birdsong, stroll along the beach, relax in their private pool, or explore the island during the day. At dusk, they can watch the sun set behind Iriomote Island, and at night, gaze at the star-filled sky in Japan's first certified Dark Sky Preserve. Throughout the day, guests will experience Haimurubushi's unique value—happiness in activity and in stillness.

1. Eight premium 'Oceanfront Pool Villas'

① Eight private villas with views of a UNESCO World Heritage site

The 'Oceanfront Pool Villas,' located on a hilltop facing Iriomote Island, a UNESCO World Heritage site, are the resort's top-tier accommodations. With a wide 10-meter opening, guests can enjoy sweeping views of the blue sea and sky, and the majestic landscape of Iriomote Island, experiencing the ever-changing beauty of nature from within their room.

Each villa spans 123㎡ of private space. The interior features warm, natural materials harmonizing with the surroundings, with a layout designed to offer beautiful views from every area—bedroom, living room, and view bath. A temperature-controlled private pool on the terrace ensures year-round comfort. Adjacent rooms can be connected, making them ideal for multi-generational families or groups of friends (up to six guests).

Open and scenic views from the villa Warm, natural-material interior design

Year-round temperature-controlled private pool Beautiful view bath with panoramic scenery

② A special morning with views of a UNESCO World Heritage site

Guests can choose how to spend their morning based on their mood.

In-room dining offers a variety of breakfast options: an American breakfast with seasonal cold-pressed juice, a Japanese set meal featuring house-made island tofu and fresh fish from nearby Okinawan waters, or a healthy breakfast abundant with Okinawan island vegetables. Additionally, the floating breakfast in the private pool is an exclusive experience available only to villa guests.

Alternatively, guests can enjoy the variety of Yaeyama ingredients and dishes at 'The Buffet' inside the resort, selecting meals based on their daily preferences.

Villa-exclusive American breakfast (in-room dining) Villa-exclusive floating breakfast (in-room dining)

③ From sunset to stargazing—enjoying island time at night

For dinner, villa guests can choose to savor a shabu-shabu hot pot featuring Agu pork and fresh local fish in the comfort of their room, or enjoy an open-air dinner at 'The Steak & Grill' with personalized service from chefs and staff.

After dinner, guests can relax on their villa terrace, gazing at the star-filled sky beyond Iriomote Island, or unwind at 'The Lounge & Bar,' sipping drinks by the flickering light of torches, reflecting on the day's memories.

Whether enjoying a quiet night in the villa or a vibrant evening at the restaurant or bar, guests can choose based on their mood.

Villa-exclusive menu: 'Agu Pork and Fresh Okinawan Seafood Shabu-Shabu' 'The Lounge & Bar' Fire Pit Terrace

'The Steak & Grill' with starry-themed lighting T-bone steak served at 'The Steak & Grill'

④ Bespoke hospitality from arrival to departure

Villa guests enjoy exclusive services from arrival to departure, including in-room check-in and check-out, complimentary in-room minibar, and personalized in-room dining.

For guests who wish, access via private cruise from Ishigaki Port is also available. The journey across the beautiful waters of the Yaeyama Islands becomes a special moment marking the beginning of their vacation.

At night, a turn-down service with original amenities invites guests into a restful sleep. Some turn-down amenities are crafted in collaboration with a local disability welfare facility on Ishigaki Island, reflecting the resort’s commitment to community engagement and offering guests a deeper connection to the people and charm of the Yaeyama region.

From arrival to bedtime, every moment is enhanced with thoughtful hospitality, delivering a truly premium villa experience.

<Villa Guest Amenities>

- Complimentary villa transfer by private vehicle (Kohama Port ⇔ Villa)

- In-room check-in and check-out

- Complimentary minibar (sparkling wine, Haimurubushi original beer, soft drinks, etc.)

- In-room dining

- Turn-down service

- Private cruise (optional)

Sunset over Iriomote Island as seen from the villa Villa entrance bathed in twilight