Mitsubishi Shokuhin Launches 'J-CRAFT TRIP Yamagata Sato Nishiki Cherry Sour' in Collaboration with 'Co-Trip' Travel Guide
Mitsubishi Shokuhin will launch a new chuhai (shochu cocktail), 'J-CRAFT TRIP Yamagata Sato Nishiki Cherry Sour,' across Japan on June 2, 2026, featuring fruit juice from premium Yamagata cherries and a design based on the popular 'Co-Trip' travel guide.
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- 📰 Published: May 27, 2026 at 10:00
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Mitsubishi Shokuhin Co., Ltd. announced that starting Tuesday, June 2, it will launch the 'Yamagata Sato Nishiki Cherry Sour' chuhai, created in collaboration with 'Co-Trip,' the popular travel guide book series by Shobunsha Publications, Inc.
'J-CRAFT TRIP' is a brand built on the concept of 'chuhai that makes you want to travel,' delivering the deliciousness of fruits grown across Japan and a relaxing, travel-like experience. This ninth collaboration with 'Co-Trip'—a travel media brand that 'delivers small happiness to travelers'—features cherry flavor. The Yamagata Sato Nishiki Cherry Sour uses premium 'Sato Nishiki' cherries from Yamagata Prefecture. The taste recreates the fresh fruitiness and delicate juiciness of Sato Nishiki. Furthermore, hoping this sour will act as an incentive to travel to Yamagata, the packaging is designed based on the cover of the 'Co-Trip Yamagata (Yonezawa, Tsuruoka, Sakata)' guidebook.
About Sato Nishiki:
Born in 1912 (Taisho 1) in Higashine City, Yamagata Prefecture, after more than 10 years of development by Eisuke Sato, this is Japan’s representative cherry variety. It is characterized by a perfect harmony of intense sweetness and balanced acidity, with abundant juice and a refined, juicy texture. Due to its high quality, it is known as the 'King of Cherries.'
Product Overview:
- Product Name: J-CRAFT TRIP Yamagata Sato Nishiki Cherry Sour
- Release Date: Tuesday, June 2, 2026
- Sales Area: Nationwide
- Alcohol Content: 3%
- Volume: 350ml
- Suggested Retail Price: OPEN
'J-CRAFT TRIP' is a brand built on the concept of 'chuhai that makes you want to travel,' delivering the deliciousness of fruits grown across Japan and a relaxing, travel-like experience. This ninth collaboration with 'Co-Trip'—a travel media brand that 'delivers small happiness to travelers'—features cherry flavor. The Yamagata Sato Nishiki Cherry Sour uses premium 'Sato Nishiki' cherries from Yamagata Prefecture. The taste recreates the fresh fruitiness and delicate juiciness of Sato Nishiki. Furthermore, hoping this sour will act as an incentive to travel to Yamagata, the packaging is designed based on the cover of the 'Co-Trip Yamagata (Yonezawa, Tsuruoka, Sakata)' guidebook.
About Sato Nishiki:
Born in 1912 (Taisho 1) in Higashine City, Yamagata Prefecture, after more than 10 years of development by Eisuke Sato, this is Japan’s representative cherry variety. It is characterized by a perfect harmony of intense sweetness and balanced acidity, with abundant juice and a refined, juicy texture. Due to its high quality, it is known as the 'King of Cherries.'
Product Overview:
- Product Name: J-CRAFT TRIP Yamagata Sato Nishiki Cherry Sour
- Release Date: Tuesday, June 2, 2026
- Sales Area: Nationwide
- Alcohol Content: 3%
- Volume: 350ml
- Suggested Retail Price: OPEN
FAQ
「J-CRAFT TRIP 山形県産佐藤錦さくらんぼサワー」の発売日はいつですか？
2026年6月2日（火）です。
この商品の特徴は何ですか？
山形県産の「佐藤錦」の果汁を使用しており、佐藤錦のフレッシュな果実感や瑞々しさを感じられる味わいが特徴です。
パッケージデザインのコンセプトは何ですか？
山形県への旅のきっかけになればという想いから、ガイドブック「ことりっぷ 山形（米沢・鶴岡・酒田）」の表紙柄をベースにデザインされています。
アルコール度数と容量はどのくらいですか？
アルコール度数は3%、容量は350mlです。
「J-CRAFT TRIP」とはどのようなブランドですか？
「旅したくなるチューハイ」をコンセプトに、日本各地で生産される果実の美味しさと、ほっと一息「旅」気分を届けるブランドです。