What is MCP Connection?

MCP (Model Context Protocol) is a universal standard for securely connecting AI with external tools, enabling real-time data access from ElSite.

Which AI tools are supported?

AI tools compatible with MCP, such as ChatGPT and Claude, can connect and retrieve data via natural language.

Setup is straightforward using the official manual. Only initial manual configuration is required with valid accounts.

What operational efficiencies can be expected?

Tasks like inquiry tracking, trend analysis, and user aggregation are automated, reducing management workload.

What is ElSite's key advantage?

It enables centralized customer engagement, data collection, and follow-up on your own website without relying on social media.

Chat Marketing Tool 'ElSite' Achieves AI Integration via MCP Connection

Published Jun 19, 2026 10:10 PM ・ Updated Jun 19, 2026 3:40 PM ・ 9 min read ・ Source: PR TIMES

Mishona Inc. has updated its chat marketing tool 'ElSite' with MCP connectivity, enabling AI tools like ChatGPT and Claude to access real-time data. This integration streamlines data analysis and enhances operational efficiency.

Mishona Inc. (Headquarters: Fukuoka City, Fukuoka Prefecture; Representative: Takahiro Suzuki) announced an update to its chat marketing tool 'ElSite' on Thursday, June 4, 2026.

This update introduces the 'MCP Connection' feature, allowing AI tools such as ChatGPT and Claude to access data within ElSite.

As a result, tasks previously performed manually through the management dashboard—such as data verification and aggregation—can now be executed via direct instructions to AI tools. This enables rapid access to necessary information, improving operational efficiency and reducing administrative workload.

AI and ElSite Integration via MCP Connection

ElSite now supports 'MCP Connection,' enabling integration with AI tools like ChatGPT and Claude to verify and aggregate ElSite data.

Previously, data verification and aggregation required manual operations within the management interface. With this new feature, users can retrieve and confirm data from ElSite simply by issuing natural language instructions to AI tools.

This allows for quick access to operationally critical data, such as chat inquiry volumes and question trend analysis. The reduction in effort required for data visualization in the management interface frees up time for higher-priority tasks like customer support and campaign optimization.

About MCP Connection

MCP (Model Context Protocol) is a universal standard designed to securely and efficiently connect AI with external tools.

With MCP Connection, AI tools like ChatGPT and Claude can directly access ElSite's data. Traditional AI systems typically respond based on pre-trained knowledge. However, with MCP Connection, responses can now be based on real-time data.

Use Cases

After establishing MCP Connection, users can perform data verification and aggregation by issuing natural language commands to AI tools, such as:

- "Tell me this week's chat inquiry count." - "What were the top 5 most frequent questions last month?" - "Aggregate user counts by tag."

These capabilities can be widely applied to daily operational improvements, including analyzing customer support trends, identifying drop-off points, and understanding chat usage patterns by time of day.

Connection Method and Prerequisites

To use MCP Connection, users need both an ElSite account and a ChatGPT or Claude account.

Initial setup is performed through the management interface of each AI tool. Information about the required MCP server is available in the official manual.

Once connected, users can access ElSite data directly from the AI tool's chat interface by issuing commands.

Official Manual: https://lsite.jp/manual/mcp-integration/

About ElSite

'ElSite' is a chat marketing tool that enables customer chat support, information collection, and follow-up directly on websites.

It allows businesses to centralize lead engagement, customer support, and follow-up activities on their own websites without relying on specific social media platforms.

Equipped with features such as chat functionality, automated responses, and form creation, ElSite streamlines inquiry handling and data collection while supporting the building of ongoing customer relationships.

Key Features of ElSite

- Complete customer support within your website

The chat function enables immediate communication with visitors. It automates inquiries, consultations, and application responses, delivering 24/7 real-time customer service.

- Efficient collection of customer information via automated responses and form placement

Automated response scenarios and customer information forms allow efficient collection of lead data, serving as a foundation for improving marketing precision.

- Data utilization as a company-owned asset

By evolving the company's website into a marketing platform, ElSite enables businesses to manage and utilize customer data independently, without reliance on social media or external channels.

How to Contact

For details about the system and implementation, please refer to the 'ElSite Manual Site.'

We appreciate your reaching out through the contact channels provided at the link below.

https://lsite.jp/manual/contact/

ElSite Official Website

ElSite is available via the following link:

https://lsite.jp/?prtimes

FACT BOX

Source: PR TIMES
Category: New Product
Organizations: OpenAI / Anthropic