'ComiLab.' is Miraiya Bookstore's entertainment corner specializing in manga, anime, and game merchandise.

When does the purchase campaign start?

The 'Illustrious Night Banquet' purchase bonus starts on June 26.

Which character standees are on display?

Alhaitham from 'Genshin Impact' and Zhu Yuan, Qing Yi, Seth, and Jane from 'Zenless Zone Zero.'

What are the store business hours?

The store is open from 10:00 to 21:00.

Expanding the World of Fandom at Bookstores! 'ComiLab.' Continues to Grow! Over 1,300 Official Goods from 'Genshin Impact,' 'Honkai: Star Rail,' 'Honkai Impact 3rd,' and 'Zenless Zone Zero' Gather at Miraiya Bookstore Yachiyo Midorigaoka Store on July 11 (Sat)!

Q: Which game titles are featured at Yachiyo Midorigaoka Store?

Official goods from 'Genshin Impact,' 'Honkai: Star Rail,' 'Honkai Impact 3rd,' and 'Zenless Zone Zero.'

Published Jul 9, 2026 9:00 PM ・ Updated Jul 13, 2026 3:10 PM ・ 9 min read ・ Source: PR TIMES

Miraiya Bookstore will rebrand its Yachiyo Midorigaoka location on July 11, 2026, launching 'ComiLab.,' a new entertainment zone dedicated to manga, anime, and game merchandise. Over 1,300 official goods from popular games will be available, along with purchase campaigns and character standee displays for fans.

Reference image: 'ComiLab.' Okinawa Laikam Store

Miraiya Bookstore Co., Ltd. (Head Office: Mihama-ku, Chiba City; President & CEO: Masataka Hirakawa), part of the AEON Group, will re-open its Miraiya Bookstore Yachiyo Midorigaoka Store, located inside AEON Mall Yachiyo Midorigaoka, on Saturday, July 11, 2026.

This renovation introduces 'ComiLab. (ComiLab),' a new section dedicated specifically to manga, anime goods, and gaming merchandise. The space aims to deliver an immersive entertainment experience that can only be enjoyed here.

Numerous fan-pleasing initiatives will be launched, including a purchase campaign for 'Genshin Impact: The Illustrious Night Banquet Vol. 2,' as well as standee displays for 'Genshin Impact' and 'Zenless Zone Zero.'

Features of 'ComiLab.' Yachiyo Midorigaoka Store

1. A sales floor with over 1,300 types of official merchandise from popular mobile games

A wide variety of official goods from popular game titles such as 'Genshin Impact,' 'Honkai: Star Rail,' 'Honkai Impact 3rd,' and 'Zenless Zone Zero' will be available.

With over 1,300 different items, the selection includes classic items like acrylic stands and canned badges, as well as the latest releases. Themed decorations recreate the games' worlds, making the space enjoyable for repeat visits.

Reference image: 'ComiLab.' Narita Store

2. Purchase Campaign: Receive a Bonus Gift for Buying 'The Illustrious Night Banquet Series' Items

For every purchase of JPY 2,750 (tax included) or more on 'Genshin Impact' related items, including at least one item from the second volume of 'Genshin Impact: The Illustrious Night Banquet' series, customers will receive one random clear card (5 types available) as a bonus gift.

Bonus gift distribution start date: Friday, June 26 onwards

Bonus gift: [Clear Cards - 5 types total]

※ One gift per person per transaction.

※ Gifts are distributed randomly; specific designs cannot be selected.

※ While supplies last; campaign ends when stock runs out.

※ Receipts cannot be combined.

※ Reselling or trading within the store or facility is prohibited.

3. Standee Display of 'Genshin Impact's Alhaitham from 'The Illustrious Night Banquet' Series

Starting Friday, June 26, a standee featuring Alhaitham, a character from 'Genshin Impact,' will be displayed in-store. Official merchandise from 'The Illustrious Night Banquet' series Vol. 2 will also be on sale. Visitors are encouraged to take commemorative photos.

Additionally, standees of the Special Investigations Team from 'Zenless Zone Zero'—Zhu Yuan (Shuen), Qing Yi (Chin-ii), Seth Lowell, and Jane Doe—will be displayed together at the entrance of the 2nd-floor station-side restaurant area.

Special Investigations Team from 'Zenless Zone Zero'

Display start date: Saturday, July 11 onwards

What is 'ComiLab.'?

'ComiLab.' is an entertainment corner dedicated to manga, anime goods, and gaming merchandise, established by Miraiya Bookstore Co., Ltd. (Head Office: Mihama-ku, Chiba City) of the AEON Group. First launched in March 2025 at Miraiya Bookstore Dainichi Store (Osaka Prefecture) during its renovation, it actively hosts pop-up shops, merchandise sales, and events for popular content.

Store Overview

【Facility Name】 Miraiya Bookstore Yachiyo Midorigaoka Store

【Address】 2-1-3 Midorigaoka, Yachiyo City, Chiba Prefecture 276-0049, 3F AEON Mall Yachiyo Midorigaoka

【Phone Number】 080-7353-2179

【Business Hours】 10:00–21:00

Company Overview

【Company Name】 Miraiya Bookstore Co., Ltd.

【Head Office】 1-5-1 Nakase, Mihama-ku, Chiba City, Chiba Prefecture, AEON Tower 9F

【Phone Number】 043-298-1021 (main)

【Established】 December 24, 1985

【Capital】 JPY 100 million (100% funded by AEON Co., Ltd.)

【President & CEO】 Masataka Hirakawa

【Business Activities】 Sale of books and magazines; sale of stationery and general goods; operation of co-working spaces

Inquiries regarding this announcement

Miraiya Bookstore Co., Ltd.

1-5-1 Nakase, Mihama-ku, Chiba City, Chiba Prefecture, AEON Tower 9F

Email: Press@miraiyashoten.co.jp

Official Website: https://www.miraiyashoten.co.jp

FACT BOX

Source: PR TIMES
Category: Event

Expanding the World of Fandom at Bookstores! 'ComiLab.' Continues to Grow! Over 1,300 Official Goods from 'Genshin Impact,' 'Honkai: Star Rail,' 'Honkai Impact 3rd,' and 'Zenless Zone Zero' Gather at Miraiya Bookstore Yachiyo Midorigaoka Store on July 11 (Sat)!

⚡ Key Points