What is the main goal of Qol'e's new product?

The main goal is to create a culture where loose gemstones are not stored away but are decorated and carried daily on bags.

What problem does Qol'e's loose case holder aim to solve for gemstone lovers?

It aims to solve the problem of favorite loose gemstones remaining tucked away in drawers and the lack of a safe way to carry them.

How does the Qol'e loose case holder allow users to display their gemstones?

It features a museum-like design with a front window that allows users to see their favorite gemstone at any time.

What is the unique feature of the Qol'e loose case holder regarding gemstone changes?

The loose case inside can be replaced at any time, allowing users to change the gemstone to match their mood or outfit.

What is the current status of Qol'e's loose case holder?

The product is currently undergoing design registration application, and initial sales on the online shop have sold out with restock preparations underway.

【Qol'e】Want to Change from 'Storing Away' Loose Gemstones to 'Decorating and Carrying Them'

Published Apr 2, 2026 5:56 AM ・ Updated Jun 14, 2026 11:38 PM ・ 6 min read ・ Source: PR TIMES

Mirai& Co., Ltd.'s brand "Qol'e" aims to promote a culture of decorating and carrying loose gemstones rather than storing them away. Their "loose case holder" is an accessory that allows users to place a gemstone case into a metal bead-woven holder and attach it to their bag. The product is currently undergoing design registration, with initial online sales sold out. The company plans to open its own online shop and begin sales at jewelry events between May and June 2026. Qol'e is committed to delivering a new style to all gemstone lovers and supports the April Dream project.

Our company supports April Dream, which aims to make April 1st a day to express dreams. This press release is the dream of Mirai& Co., Ltd.

Mirai& Co., Ltd. (Location: Tsukuba City, Ibaraki Prefecture, Representative: Kensuke Konno), through its gemstone accessory brand "Qol'e," aims to deliver a culture where loose gemstones are not stored away in drawers, but rather decorated and carried daily on bags.

Background of this dream Anyone who loves gemstones has experienced this: their favorite loose gemstones, obtained at jewelry events or mineral shows, remain tucked away in a drawer at home. They can't be seen immediately when desired. Even if they want to carry them, there's no safe way to do so.

While they can be set into rings and worn, not all loose gemstones can be processed into jewelry. "What if I could carry the feeling I had the moment I thought, 'This stone is beautiful,' every day?"—Qol'e was born from this idea.

The content of the dream Qol'e's "loose case holder" is an accessory that allows you to place a case containing loose gemstones into a metal bead-woven holder and attach it to your bag.

The design is "like a museum," with a front window allowing you to see your favorite gemstone at any time. The loose case inside can be replaced at any time, allowing you to change the stone to match your mood or outfit. It can also be used as a temporary storage place for rings when washing hands.

To prevent detachment, the chain is supported by six rings, and the weaving method is designed to be strong against damage in the event of an accident. All items are hand-woven one by one in Japan.

Our dream is to deliver this new style of "decorating and carrying loose gemstones" to all gemstone lovers.

Current status The loose case holder is currently undergoing design registration application (Design Application 2026-733). Initial sales on the online shop (qole.base.shop) have sold out, and preparations for restock are underway. The opening of our own online shop (qole.net) and sales at jewelry events are planned for May-June 2026.

Product overview Product name: Loose Case Holder / Qol'e Bag Charm Colors: Gold / Silver Compatible size: For 3cm loose cases only Design registration: Application pending (Design Application 2026-733)

Company profile Company name: Mirai& Co., Ltd. Location: 4-34-2 Kenkyu Gakuen, Tsukuba City, Ibaraki Prefecture Representative: Kensuke Konno Established: July 2025 Brand: Qol'e Online shop: https://qole.base.shop/ (Scheduled to migrate to qole.net after restock) X (formerly Twitter): https://x.com/NaomiChallenge

"April Dream" is a project by PR TIMES where companies announce dreams they wish to achieve on April 1st. We are seriously aiming to realize this dream.

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Source: PR TIMES
Category: product_launch

【Qol'e】Want to Change from 'Storing Away' Loose Gemstones to 'Decorating and Carrying Them'

⚡ Key Points

Background of this dream Anyone who loves gemstones has experienced this: their favorite loose gemstones, obtained at jewelry events or mineral shows, remain tucked away in a drawer at home. They can't be seen immediately when desired. Even if they want to carry them, there's no safe way to do so.

The content of the dream Qol'e's "loose case holder" is an accessory that allows you to place a case containing loose gemstones into a metal bead-woven holder and attach it to your bag.

Product overview Product name: Loose Case Holder / Qol'e Bag Charm Colors: Gold / Silver Compatible size: For 3cm loose cases only Design registration: Application pending (Design Application 2026-733)

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