Miracle Mile Develops Next-Generation MR Leasing Tool 'RxVU' — Piloted at Commercial Facility 'Pacela' —

Miracle Mile Inc., a creative technology company specializing in spatial solutions using Mixed Reality (MR) technology (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Shuichi Nakahara), announced the development of an 'MR Leasing Tool' for commercial rental buildings. The tool utilizes the company's proprietary MR spatial visualization platform, 'RxVU,' with the cooperation of NTT Urban Development Corporation.

The tool was developed to streamline leasing operations for 'skeleton' (unfinished) properties, based on the 9th floor (approx. 2,500 sqm) of the commercial facility 'Pacela' within Motomachi Cred, owned and operated by NTT Urban Development.

■ Background: The Challenge of 'Image Sharing' for Skeleton Properties

Conventionally, in attracting tenants for commercial buildings, particularly unfinished skeleton properties, it has been difficult for candidates to visualize the interior space through on-site inspections alone, often leading to prolonged consideration periods.

To solve this, Miracle Mile utilized its MR technology platform, 'RxVU.' By using the latest MR devices, the 'finished interior' is superimposed 1:1 onto the unfinished large space, providing an intuitive inspection experience.

■ Features of the MR Leasing Tool Based on 'RxVU'

The tool optimizes 'RxVU' technology, which seamlessly fuses physical space with digital information, for the needs of leasing sites.

・Real-time Experience of the 'Finished State': 3DCG interiors and flow lines are displayed in full scale across the entire 2,500 sqm floor, allowing visitors to grasp scale and visibility intuitively.
・Multi-user Sharing and Expedited Decision-Making: Synchronizing multiple devices allows all viewers to share the same finished image simultaneously.
・Zero Cost for Model Room Construction: Layout plans are presented via digital data, eliminating the need for expensive and time-consuming interior construction.
・High-Precision Positioning with Multiple Markers: By installing markers, the 3DCG position is instantly corrected even when moving across vast floors.
・Multimedia Presentation: Promotional videos and image panels can be placed virtually along the inspection route.

■ Benefits of Implementation
・Improved Success Rates and Shorter Duration: Reduces the rate of withdrawal from consideration.
・Maximized Leasing Revenue: Prevents losses from prolonged vacancies.
・Enhanced Property Value: Provides advanced tech-driven experiences.

■ Future Outlook
Currently, the solution is being optimized using 'Pacela' as a model case. Miracle Mile aims to expand 'RxVU'-based solutions to leasing sites across Japan, including office buildings, commercial facilities, and logistics centers, to promote digital transformation (DX) in the real estate industry.