Producing a collaboration project between 'Harumatsu Bokura' and 'Hot Pepper Beauty'

Minto Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director: Kazuhiro Mizuno)'s advertising production team 'FANDOM AGENT' has produced a collaborative project with the popular manga 'Harumatsu Bokura' as a PR initiative for 'Hot Pepper Beauty,' a search and reservation site for hair salons, relaxation, and beauty salons.

Project Overview

As a promotion for 'Hot Pepper Beauty,' a newly drawn manga by Anashin, the author of 'Harumatsu Bokura' (published by Kodansha), was released, along with a present campaign. This project, supervised by Kodansha, has been available on 'Hot Pepper Beauty''s official X (formerly Twitter) since Monday, March 23, 2026.

In this newly drawn special edition, the protagonist Mitsuki tries a makeover using 'Hot Pepper Beauty.' In addition, coinciding with the release of the new manga, the official X account is also running a present campaign for original wallpapers featuring the newly drawn illustrations.

Hot Pepper Beauty Official X: https://x.com/hotpepperbeauty/status/2035899333623640113

About the Manga 'Harumatsu Bokura'

Anashin's work 'Harumatsu Bokura' is a popular manga that was serialized in Kodansha's shojo manga magazine 'Dessert' from the April 2014 issue to the November 2019 issue.

It is a youth romance story about Mitsuki, who aims to 'break free from being alone' after entering high school, and is swayed by the four handsome members of the basketball team while fostering friendships and love. A live-action movie was released in 2018. Even six years after its serialization ended, it continues to receive strong support from a wide range of generations.

About 'FANDOM AGENT'

'FANDOM AGENT' is an advertising production team that connects advertisers and fandoms. Based on quantitative and qualitative analysis of IP, they design projects that respect the context of fan communities and produce communication that resonates with the target audience.

[Contact 'FANDOM AGENT'] https://fandomagent.minto-inc.jp/contact

About Minto Co., Ltd.

Minto is a startup that updates the entertainment business. We are engaged in IP creation businesses such as characters, Webtoons, and short dramas, IP business support services that assist other companies' works and creators, and IP overseas expansion businesses centered on bases in China, Thailand, and Vietnam, aiming to create a new ecosystem for content.

### Company Profile

Company Name: Minto Co., Ltd. Date of Establishment: August 2011 (Trade name changed to Minto Co., Ltd. in January 2022) Location: WeWork the ARGYLE aoyama 6F, 2-14-4 Kita-Aoyama, Minato-ku, Tokyo 107-0061 Capital: 100 million yen Officers: Representative Director Kazuhiro Mizuno, Directors Gentaro Nakagawa, Nobuyuki Takahashi, Ichiro Sadahira, Takayuki Hori, Outside Director Masahiro Seyama HP: https://minto-inc.jp/ Contact: https://minto-inc.jp/contact/business/