[PIVOT Appearance] Mindshare Explains "Strategy-Driven Satisfaction Surveys" to Guide Corporate Growth in the AI Era

Mindshare Inc. (Headquarters: Minato-ku, Tokyo; CEO: Yoshimasa Imai) appeared on the popular PIVOT business video media program "&SESSION" to explain their "Strategic Satisfaction Survey" service. Under the theme "Break away from self-proclaimed strengths: Visualizing gaps with customer evaluations to guide winning strategies," Jun Hosomi, head of the Research & Consulting division, discussed key themes including how to derive winning strategies, strategic perspectives on defining competitive advantages, and the best timing for conducting surveys. The program also unveiled the framework used during the design of these surveys. Additionally, as a special viewer benefit, the company is offering a free guidebook and worksheets for defining corporate strengths. Mindshare is a marketing firm that provides end-to-end support from hypothesis construction to strategy formulation, leveraging over 30 years of experience to commit to client results.