Mindshare Launches Service to Support Municipalities in Creating 'Related Populations' Utilizing Over 300,000-Member Parenting Community 'Mama-no-wa'

Mindshare Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Yoshimasa Imai), which develops regional marketing, has launched a service to support municipalities in expanding their 'related populations' by leveraging the member base of its parenting community 'Mama-no-wa'. Concurrently, a webpage introducing the concept and support details of this service has been released.

Service Page: https://www.mindshare.co.jp/regional-marketing/community-relations/

Overview of this Service

This service is designed to be easy for municipalities with limited human resources and budget to start, proceeding in stages based on consumer understanding. It identifies which elements among local products, tourist resources, food, learning, and nature experiences resonate with consumers, and narrows down themes with high trial value. Based on this, it confirms reactions through small-scale monitor initiatives, local experiences, and information dissemination, using this as material for decision-making for next year's measures and full-scale deployment.

Main Initiatives in this Service

1. Research and Target Audience Extraction from a Consumer Perspective Through simple questionnaires, group interviews, and online hearings, the service organizes segments highly compatible with the region and themes likely to elicit reactions.

2. Monitor Initiatives and Experience Design It designs opportunities for consumers to engage with the region through local product monitors, local monitor tours, and parent-child experience planning. After participation, it confirms satisfaction points, areas for improvement, and elements that lead to subsequent actions.

3. Organization and Utilization of Feedback, Photos, and SNS Posts Feedback, photos, and SNS posts obtained from participants are organized and prepared in a format that is easy to use for regional introductions, public relations, and information dissemination. These can be utilized as materials conveying consumers' real experiences.

4. Design of Continuous Engagement Points Instead of ending after the experience, it designs pathways to continue the relationship with the region, such as future recruitment, re-visits, continuous support participation, and exposure to town information. Each initiative can be connected according to the challenges of each municipality.

5. Flexible Introduction According to Municipal Challenges and Budget It supports partial introductions such as "only research," "only monitors," or "only organizing feedback and photos," and can be flexibly combined according to the challenges and budget scale of each municipality.

2. Monitor Initiatives and Experience Design

2. Monitor Initiatives and Experience Design

3. Organization and Utilization of Feedback, Photos, and SNS Posts

3. Organization and Utilization of Feedback, Photos, and SNS Posts

Future Outlook

Mindshare will continue to strengthen its proposals to support the expansion of 'related populations' in municipalities by translating regional attractions into forms that resonate with consumers, utilizing the voices and experiences of Mama-no-wa members. By first trying small-scale initiatives and nurturing them while identifying effective themes and pathways, the company will contribute to building sustainable relationships for each local government.

What is 'Mama-no-wa', a parenting community with over 300,000 members?

It delivers daily experience plans and word-of-mouth generated from experiences to users, supporting the promotion of consumer purchasing behavior. It offers services such as product review posts on SNS by parent-child members, article tie-ups utilizing parent-child voices, surveys (web questionnaires, interviews, round-table discussions, etc.), and product sampling.

Mama-no-wa: https://www.mama-no-wa.jp/

What is Mindshare's 'Regional Marketing'?

Mindshare, specializing in marketing support, provides "sustainable regional revitalization from a marketing perspective" support, leveraging over 35 years of accumulated marketing know-how.

Regional Marketing Service Page: https://www.mindshare.co.jp/regional-marketing/

Related Population Creation Support Service Page: https://www.mindshare.co.jp/regional-marketing/community-relations/

Contact Information for this Matter Mindshare Co., Ltd. (Department in charge: Regional Marketing Division) TEL: 03-6823-1216 (Inquiry exclusive dial) MAIL: info@mindshare.co.jp FORM: https://www.mindshare.co.jp/contact/