From a Father of Two: A Summer Snack for the Whole Family. 'Outdoor Spice Horinishi' Becomes Popcorn! Launching June 19.

Mimona Co., Ltd. (Headquarters: Katsuragi Town, Ito District, Wakayama Prefecture; President and CEO: Michio Ikeda) will launch a new product, 'Horinishi Popcorn,' using its popular 'Outdoor Spice Horinishi' on Friday, June 19, 2026. The product will be rolled out sequentially at all 'Outdoor Shop Orange' stores operated by the company, the official online shop, and select retail stores nationwide.

'Outdoor Spice Horinishi' is already popular as a seasoning for popcorn. However, a common issue has been that when sprinkled onto store-bought popcorn, the powder doesn't adhere well and tends to fall off while eating. To solve this, the new product coats Horinishi with oil, ensuring that every single popcorn kernel is evenly seasoned with rich flavor. Ahead of the summer outdoor season, this product offers families and friends a fun shared experience of 'making and eating together.' Simply place it on a stove, and enjoy freshly popped popcorn with the delightful 'pop-pop' sound and the appetizing aroma of spices.

Background of Development

The product was supervised by Akahiro Horinishi, the project leader behind the development of 'Outdoor Spice Horinishi' and also a father of two children. As his children have now grown into high school and middle school students, opportunities to go camping or have BBQs together have decreased. From this personal experience, he wanted to create a product that would allow families with young children to enjoy quality time together through the shared act of making and eating.

Akahiro Horinishi, Development Leader of Horinishi

Akahiro Horinishi's Message

I still remember making popcorn together with my kids when they were little. The excitement of the 'pop-pop' sound and the spreading aroma was especially joyful because we shared it as a family. I wanted to create something that, when they grow up, they would remember fondly as a happy childhood moment. The biggest challenge was perfecting the recipe. I adjusted the ratio of Horinishi spice and oil repeatedly through trial and error, ensuring that even children could make delicious popcorn without failure. When heated, the oil naturally coats each kernel, allowing the Horinishi flavor to adhere evenly. I hope this moment of making and eating fresh popcorn together becomes a joyful memory for every family this summer.

Product Features

The Popping Sound and Aroma Are Part of the Experience

When placed on a stove, the product creates a 'pop-pop' sound accompanied by the mouthwatering aroma of Horinishi spice. You can enjoy the hot, crispy texture of freshly made popcorn, just like at a movie theater or snack stand.

Zero Stress for Preparation and Cleanup

Horinishi spice and oil are pre-mixed, so no additional seasoning or preparation is required. The aluminum pan can be disposed of after use, making cleanup simple and hassle-free.

Perfect for Shared Moments

Ideal for BBQs and camping trips! The entire process—from popping to eating—can be enjoyed together. Great as a kid-friendly snack, a drink accompaniment, or a party side dish. Also makes a thoughtful Father's Day gift.

Attention to Flavor

The spice blend has been carefully adjusted through repeated testing to ensure even flavor distribution. The design also allows users to experience a light, fragrant aroma as soon as the aluminum lid is opened.

A nostalgic aluminum pan shaped like a frying pan, designed for gas stoves.

Product Overview

Product Name: Horinishi Popcorn

Launch Date: Friday, June 19, 2026

Price: 538 yen (tax included)

Sales Locations: All 'Outdoor Shop Orange' stores, official online shop (https://shop-orange.info/products/horinishi-351), and select retail stores nationwide

About 'Outdoor Spice Horinishi'

With cumulative sales exceeding 12.93 million bottles as of the end of May 2026, 'Outdoor Spice Horinishi' is a versatile seasoning praised as 'the one bottle that completes the flavor.' Developed under the leadership of Akahiro Horinishi, who was then store manager at 'Outdoor Shop Orange' in Wakayama Prefecture, it features a unique blend of over 20 spices and seasonings. Suitable for meat, fish, vegetables, and more, it has gained popularity in the outdoor community and is now a household staple. A single shake adds depth and umami to any dish.

Website: https://horinishi.jp/

About 'Outdoor Shop Orange'

Headquartered in Katsuragi Town, Ito District, Wakayama Prefecture, the company operates 7 stores in total—3 directly managed and 4 partner stores. The stores offer a wide range of outdoor gear and popular apparel brands suitable for both outdoor adventures and urban wear, catering to beginners and experienced enthusiasts alike. Website: https://shop-orange.info/