Miidas Launches AI-Powered Hiring OS 'Miidas AI Buddy' to Unify 7 Recruitment Specialist Roles

Miidas Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President and Representative Director: Kiyoshi Goto; hereinafter 'the Company'), a member of the Persol Group with the vision 'Work and Smile', is fully launching a new initiative called 'Miidas AI Buddy'. This initiative utilizes the big data of approximately 450,000 companies (as of May 2026) that the Company has accumulated, along with AI, to seamlessly cover the entire HR domain from recruitment strategy planning (job postings/scouting) to retention and success, without segmentation. The goal is to realize a society where 'people's value is visualized and continuously utilized'.

Image of 'Miidas AI Buddy'

Unifying the tasks of 7 recruitment specialist roles with AI

In recent years in Japan, the labor market has rapidly become a 'seller's market' due to population decline, and corporate recruitment costs are rising year by year. Japanese recruitment agency fees are 30-35% of annual salary*1, which is high by global standards. Furthermore, the cost of mid-career recruitment can exceed 1.5 million yen*2, also high compared to the United States. On the other hand, Japanese companies' investment in human capital is 0.1% of GDP, a significant gap compared to the US's 2.1%*3.

Currently, in large companies, multiple specialists support recruitment activities, including HR strategy managers, recruiters, data analysts, recruitment PR, recruitment marketing, onboarding, and site managers. In contrast, in SMEs, it is not uncommon for the president or general affairs staff to handle recruitment alongside their regular duties.

This has created a structural issue in Japan: 'While costs are spent on recruitment, sufficient investment is not made in employee success.'

In response to this situation, 'Miidas AI Buddy' is fully launching as a 'Hiring OS (Operating System for Hiring)'*4. AI replicates the tasks of a recruitment specialist team (HR strategy manager, recruiter, data analyst, recruitment PR, recruiting marketer, onboarding, site manager) that large companies spend hundreds of millions to billions of yen annually to employ, and provides them to SMEs on a single platform at a fixed price.

Unifying the tasks of 7 recruitment specialist roles with AI 'Miidas AI Buddy'

Going forward, 'Miidas AI Buddy' plans to roll out its services in four phases, covering everything from recruitment strategy planning (job postings/scouting) to retention, success, and optimization of human capital.

*1 Source: Ministry of Health, Labour and Welfare 'Employment Placement Business Report' / What is the standard fee for recruitment agencies? Explanation of the mechanism, calculation method, and refunds | doda
*2 Source: 'Achieve recruitment with a small budget!' Recruitment techniques realized with doda
*3 Source: Ministry of Economy, Trade and Industry 'Future Human Resources Vision' (May 2022)
*4 Refers to a next-generation recruitment management platform that goes beyond traditional Applicant Tracking Systems (ATS) by unifying data accumulation, process automation, and AI analysis for the entire recruitment activity.

The World 'Miidas AI Buddy' Aims For

'Miidas AI Buddy' aims to be a 'People Success Platform' that connects the success of all three parties—management, employees, and job seekers—and supports them with the power of AI. By optimizing recruitment, development, and retention, and maximizing the potential of people and organizations, it aims to realize a world where companies are 'freed from recruitment worries', 'prevent mismatches in recruitment, placement, and retention', and 'every employee can work in a comfortable environment with a sense of purpose and fully demonstrate their abilities'.

- A world where all companies can 'chart a course for recruitment'
- AI generates job postings and scouting messages that lead to recruitment results
- Using the big data of approximately 450,000 companies accumulated by Miidas (as of May 2026) and AI, solve fundamental issues such as turnover and declining engagement
- Realize a new recruitment economy where the cost per person is easier to control as the number of hires increases

Redesigning the Relationship Between Companies and Individuals as a 'Social Infrastructure for Promoting Human Capital'

The Company has engaged with many companies and individuals as a recruitment support service. 'Miidas AI Buddy' goes beyond that framework to redesign the very relationship between companies and individuals as a social infrastructure that promotes human capital.

● Comment from Kiyoshi Goto, President and Representative Director of Miidas Co., Ltd.

Many Japanese SMEs possess excellent technology, vision, and numerous management challenges they want to solve. However, it is not easy for them to employ 'specialists in recruitment and organizational development' in-house or outsource to external partner companies to realize these goals.

'We need specialized knowledge, but we want to minimize the burden of fixed costs and outsourcing fees' – With a strong desire to resolve this long-standing resource and cost dilemma faced by SMEs and support their sustainable growth, we have launched 'Miidas AI Buddy'.

'Miidas AI Buddy' is not just an efficiency tool. From recruitment strategy planning and document screening to schedule coordination and engagement checks to prevent offer rejections, we aim to provide an experience as if 'a reliable HR manager and an excellent assistant' have simultaneously joined the company, at an overwhelmingly low cost.

Through 'Miidas AI Buddy', we want to reduce the number of SMEs that give up on growth to zero. And we are serious about creating a world where the productivity of all SMEs is raised, and all people working there can thrive with a sense of purpose.

● Comment from Ryuta Tsuji, CPO of Miidas Co., Ltd.

At the origin of the 'Miidas AI Buddy' development are two of my own foundational experiences. One is the 'moment when technology dramatically changes society' that I witnessed while studying in the US. The other is the image of managers and employees I saw growing up in a family running an SME, who, while working hard every day at essential jobs for themselves, their families, others, and society, continued to struggle with recruitment and organizational management. The experience of witnessing my grandfather fall ill and the business being closed down became my driving force to 'seriously support the future of SMEs'.

Large companies have specialist personnel and abundant know-how, but many SMEs do not have the capacity to afford them. Miidas AI Buddy aims to bridge this gap with AI, creating a world where all companies can make optimal decisions regarding recruitment strategy, organizational development, and improving work engagement.

In Japan, where the population is declining and aging, maximizing the potential of people and organizations is a critical issue for society as a whole. Miidas AI Buddy will evolve decision-making with the power of AI and data, expanding the potential of companies and each individual working there.

The Company will sequentially roll out each phase and spread the 'working people first' philosophy throughout society. We will create a new standard for human capital management that maximizes the potential of people and organizations, and evolve the very nature of 'work' in Japan.

About the Mid-Career Recruitment Service 'Miidas'

If recruitment changes, the company changes. Recruitment strengthening branding realized with 4M2K born from Miidas' unique perspective.

'Miidas' is a recruitment and job change service that supports success after joining a company while reducing mismatches in recruitment and job changes, a world first*1.