MicroAd Signs Capital and Business Alliance with WAKEI, Expanding Digital and Cross-Border Marketing Support Between Japan and Taiwan
MicroAd, Inc. has entered into a capital and business alliance with WAKEI Inc., a company operating digital marketing services in Japan and Taiwan. This partnership aims to expand digital and cross-border marketing support between Japan and Taiwan, launching new collaborative projects.
📋 Article Processing Timeline
- 📰 Published: June 10, 2026 at 18:00
- 🔍 Collected: June 10, 2026 at 09:21
- 🤖 AI Analyzed: June 12, 2026 at 16:51 (55h 30m after Collected)
MicroAd, Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Kentaro Watanabe) today announced that it has participated in a capital investment and entered into a business alliance with WAKEI Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Takeshi Iryo; hereinafter referred to as WAKEI), which provides digital marketing support services in Japan and Taiwan, as part of its CVC business.
In conjunction with this, MicroAd will also collaborate with WAHSOON INVESTMENT CO., LTD. (Headquarters: Taipei City, Taiwan; Chairman: Wang-Teh Ko; hereinafter referred to as WAHSOON INVESTMENT), a Taiwanese investment company making an additional investment in WAKEI, to launch new projects together. Through these initiatives, we aim to further expand our digital marketing and cross-border marketing business between Japan and Taiwan.
■About Each Company
MicroAd
MicroAd has established a strong foundation of trust in the local digital marketing domain by prioritizing investment in the Taiwanese market as a key region for its overseas operations. Through these efforts, we provide multifaceted support for corporate global expansion, ranging from inbound promotions for tourists visiting Japan to outbound marketing for Japanese companies expanding overseas.
Investee Company "WAKEI"
WAKEI is a startup company that operates as an Independent Trading Desk (ITD *1), introducing and providing cutting-edge ad tech services not yet available in the market, as well as developing cross-border marketing business between Japan and Taiwan. Its representative, Mr. Iryo, has a 25-year career in the digital advertising industry, having launched Rakuten's international advertising business and served as Japan representative for foreign companies such as Appier (Taiwan), Mobvista (China), InMobi (India), and Outbrain (USA).
Collaborating Company "WAHSOON INVESTMENT"
WAHSOON INVESTMENT is an investment company established by co-founding members of Hotai Group, Taiwan's largest mobility conglomerate, which serves as the general distributor for Toyota, Lexus, and Hino Motors in Taiwan. Leveraging the overwhelming network built over 70 years within Taiwan and extensive business assets spanning mobility, finance, and retail, the group supports the development of next-generation digital infrastructure.
■Background and Objectives
The global programmatic advertising market continues to grow rapidly with the emergence of new areas such as CTV and retail media, and is projected to reach approximately 420 trillion yen by 2030 (*2). On the other hand, the digital marketing domain in Taiwan still has room for growth in adopting the latest global trends and technologies, as unique languages and business customs pose barriers to entry.
Furthermore, Taiwan is an extremely active market for inbound business, consistently ranking high in the number of foreign visitors to Japan, and demand for Japanese companies to enter the Taiwanese market remains high.
Against this backdrop, we aim to further expand our digital marketing and cross-border marketing business between Japan and Taiwan together with WAKEI and WAHSOON INVESTMENT.
■Business Development Through the Alliance
Strengthening Digital Marketing Business
By integrating the digital marketing expertise cultivated by the MicroAd Group in Japan and across Asia, including Taiwan, with WAKEI's ITD business, we will achieve optimization of ad delivery and maximization of marketing effectiveness.
Strengthening Cross-Border Marketing Business
In addition to WAKEI's expertise in cross-border business between Japan and Taiwan, we will strengthen collaboration with local leading digital companies supported by WAHSOON INVESTMENT, including "Invos Data," a popular app holding over 4 billion purchase data points in Taiwan. This will enable us to provide higher-precision marketing support services in response to the demand for Japan-Taiwan cross-border marketing business.
■Overview of Investee Company
Company Name: WAKEI Inc.
Established: October 2025
Representative: Takeshi Iryo, President and CEO
Location: 9F, Marunouchi 1-9-2, Chiyoda-ku, Tokyo, Grantokyo South Tower
Business Activities: Japan-Taiwan cross-border digital marketing business, programmatic advertising operation business, etc.
HP: https://www.wakei-inc.com/
■Comments from Each Company
Ryoki Enohara, Vice President, MicroAd, Inc.
We have actively invested in the Taiwanese market, our most important region for inbound business. This investment in WAKEI and deepening our partnership with WAHSOON INVESTMENT align perfectly with our strategy for Taiwan and the overseas Chinese network. We are confident that this initiative will not only strengthen our existing inbound business but also accelerate the expansion of our digital marketing business into the Taiwanese market.
Takeshi Iryo, CEO, WAKEI Inc.
I am extremely proud to have formed this powerful alliance with two key players representing Japan and Taiwan. While we have achieved steady results in the inbound domain, such as with coupon reward advertising, our core ITD business is now set to launch in earnest in both the Japanese and Taiwanese markets. With this 'dream team,' we will transcend the borders between Japan and Taiwan, accelerate the growth of the programmatic advertising market, and create a truly digital company that can compete globally once again, starting from Japan and Taiwan.
Wang-Teh Ko, Chairman, WAHSOON INVESTMENT CO., LTD.
We sincerely welcome MicroAd's participation in this project. The company already has an office of about 100 people in Taipei and is a deeply trusted entity in Taiwan. We are confident that this capital participation in WAKEI will fuse MicroAd's digital marketing expertise with our local digital network, further revitalizing the marketing markets of Japan and Taiwan.
MicroAd will continue to strive for the improvement of its corporate value through active investment and alliances with various domestic and international startups and venture companies via its CVC business.
*1) ITD (Independent Trading Desk): An organization or business that operates and manages advertising independently to maximize advertiser marketing effectiveness, without relying on specific ad delivery platforms or media.
*2) Source: Grand View Research, Inc. "Programmatic Advertising Market Size & Trends"
In conjunction with this, MicroAd will also collaborate with WAHSOON INVESTMENT CO., LTD. (Headquarters: Taipei City, Taiwan; Chairman: Wang-Teh Ko; hereinafter referred to as WAHSOON INVESTMENT), a Taiwanese investment company making an additional investment in WAKEI, to launch new projects together. Through these initiatives, we aim to further expand our digital marketing and cross-border marketing business between Japan and Taiwan.
■About Each Company
MicroAd
MicroAd has established a strong foundation of trust in the local digital marketing domain by prioritizing investment in the Taiwanese market as a key region for its overseas operations. Through these efforts, we provide multifaceted support for corporate global expansion, ranging from inbound promotions for tourists visiting Japan to outbound marketing for Japanese companies expanding overseas.
Investee Company "WAKEI"
WAKEI is a startup company that operates as an Independent Trading Desk (ITD *1), introducing and providing cutting-edge ad tech services not yet available in the market, as well as developing cross-border marketing business between Japan and Taiwan. Its representative, Mr. Iryo, has a 25-year career in the digital advertising industry, having launched Rakuten's international advertising business and served as Japan representative for foreign companies such as Appier (Taiwan), Mobvista (China), InMobi (India), and Outbrain (USA).
Collaborating Company "WAHSOON INVESTMENT"
WAHSOON INVESTMENT is an investment company established by co-founding members of Hotai Group, Taiwan's largest mobility conglomerate, which serves as the general distributor for Toyota, Lexus, and Hino Motors in Taiwan. Leveraging the overwhelming network built over 70 years within Taiwan and extensive business assets spanning mobility, finance, and retail, the group supports the development of next-generation digital infrastructure.
■Background and Objectives
The global programmatic advertising market continues to grow rapidly with the emergence of new areas such as CTV and retail media, and is projected to reach approximately 420 trillion yen by 2030 (*2). On the other hand, the digital marketing domain in Taiwan still has room for growth in adopting the latest global trends and technologies, as unique languages and business customs pose barriers to entry.
Furthermore, Taiwan is an extremely active market for inbound business, consistently ranking high in the number of foreign visitors to Japan, and demand for Japanese companies to enter the Taiwanese market remains high.
Against this backdrop, we aim to further expand our digital marketing and cross-border marketing business between Japan and Taiwan together with WAKEI and WAHSOON INVESTMENT.
■Business Development Through the Alliance
Strengthening Digital Marketing Business
By integrating the digital marketing expertise cultivated by the MicroAd Group in Japan and across Asia, including Taiwan, with WAKEI's ITD business, we will achieve optimization of ad delivery and maximization of marketing effectiveness.
Strengthening Cross-Border Marketing Business
In addition to WAKEI's expertise in cross-border business between Japan and Taiwan, we will strengthen collaboration with local leading digital companies supported by WAHSOON INVESTMENT, including "Invos Data," a popular app holding over 4 billion purchase data points in Taiwan. This will enable us to provide higher-precision marketing support services in response to the demand for Japan-Taiwan cross-border marketing business.
■Overview of Investee Company
Company Name: WAKEI Inc.
Established: October 2025
Representative: Takeshi Iryo, President and CEO
Location: 9F, Marunouchi 1-9-2, Chiyoda-ku, Tokyo, Grantokyo South Tower
Business Activities: Japan-Taiwan cross-border digital marketing business, programmatic advertising operation business, etc.
HP: https://www.wakei-inc.com/
■Comments from Each Company
Ryoki Enohara, Vice President, MicroAd, Inc.
We have actively invested in the Taiwanese market, our most important region for inbound business. This investment in WAKEI and deepening our partnership with WAHSOON INVESTMENT align perfectly with our strategy for Taiwan and the overseas Chinese network. We are confident that this initiative will not only strengthen our existing inbound business but also accelerate the expansion of our digital marketing business into the Taiwanese market.
Takeshi Iryo, CEO, WAKEI Inc.
I am extremely proud to have formed this powerful alliance with two key players representing Japan and Taiwan. While we have achieved steady results in the inbound domain, such as with coupon reward advertising, our core ITD business is now set to launch in earnest in both the Japanese and Taiwanese markets. With this 'dream team,' we will transcend the borders between Japan and Taiwan, accelerate the growth of the programmatic advertising market, and create a truly digital company that can compete globally once again, starting from Japan and Taiwan.
Wang-Teh Ko, Chairman, WAHSOON INVESTMENT CO., LTD.
We sincerely welcome MicroAd's participation in this project. The company already has an office of about 100 people in Taipei and is a deeply trusted entity in Taiwan. We are confident that this capital participation in WAKEI will fuse MicroAd's digital marketing expertise with our local digital network, further revitalizing the marketing markets of Japan and Taiwan.
MicroAd will continue to strive for the improvement of its corporate value through active investment and alliances with various domestic and international startups and venture companies via its CVC business.
*1) ITD (Independent Trading Desk): An organization or business that operates and manages advertising independently to maximize advertiser marketing effectiveness, without relying on specific ad delivery platforms or media.
*2) Source: Grand View Research, Inc. "Programmatic Advertising Market Size & Trends"
FAQ
What changes with the partnership between MicroAd and WAKEI?
The digital marketing and cross-border marketing business between Japan and Taiwan will be strengthened, and new projects will be launched.
What kind of company is WAKEI?
WAKEI is a startup operating digital marketing businesses in Japan and Taiwan, handling cutting-edge ad tech services and Japan-Taiwan cross-border marketing.
What role does WAHSOON INVESTMENT play?
WAHSOON INVESTMENT provides additional capital to WAKEI and supports the business expansion of MicroAd and WAKEI by leveraging Taiwan's strong network and business assets.
What are the benefits of this partnership?
MicroAd will strengthen its business foundation in the Taiwanese market, and WAKEI will gain opportunities for business expansion. Both companies will be able to provide high-precision marketing support.
What is the future outlook?
It is expected that the digital marketing market between Japan and Taiwan will grow, and the cross-border marketing business will be further expanded.