MicroAd Subsidiary IP mixer Produces Collaboration Between London National Gallery and Hololive VTuber Juufuutei Raden
IP mixer has launched a global collaboration project featuring London National Gallery's masterpieces and Hololive VTuber Juufuutei Raden. The project includes themed merchandise and exclusive digital content, distributed to over 10 countries starting May 20, 2026.
📋 Article Processing Timeline
- 📰 Published: May 18, 2026 at 21:00
- 🔍 Collected: May 18, 2026 at 12:31
- 🤖 AI Analyzed: May 18, 2026 at 12:44 (12 min after Collected)
IP mixer Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Hayato Maruki), a subsidiary of MicroAd Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Kentaro Watanabe), has fully produced 'Juufuutei Raden’s World of Masterpieces - A Shared Art Journey,' a collaboration between the London National Gallery and VTuber Juufuutei Raden from Hololive, managed by COVER Corp. (Headquarters: Minato-ku, Tokyo; CEO: Motoaki Tanigo).
This project features fragrance mists and tableware developed under the joint supervision of VTuber Juufuutei Raden and the London National Gallery, inspired by the world-renowned masterpieces of Joseph Mallord William Turner, Vincent van Gogh, and Claude Monet. Sales will take place globally, including Japan, from May 20 (Wednesday) to June 30 (Tuesday), 2026, via the 'SPcollect' official online shop operated by IP mixer.
IP mixer supports Japanese IP owners and companies aiming for overseas expansion by providing end-to-end services from planning and licensing negotiations to multilingual promotion and local pop-up store operations.
### About the Project
- **Merchandise Development:** Fragrance mists, scarves, and cup sets inspired by Turner, Van Gogh, and Monet.
- **Exclusive Content:** Based on special permissions from the gallery, a video featuring all DEV_IS ReGLOSS members filmed inside the gallery after hours, and an audio guide for 20 masterpieces will be released on Juufuutei Raden’s official YouTube channel.
### Role of IP mixer
- **Licensing:** Negotiated and secured rights from the London National Gallery via Copyrights Asia Ltd., including private gallery filming and audio guide production.
- **Product Development & Sales:** Supported the creation of products reflecting artistic contexts, supervised by the curator-certified Juufuutei Raden and gallery experts. Sales cover over 10 countries/regions including Asia (Taiwan, HK, Macau, SE Asia), the West (UK, USA, Canada), and Australia.
- **Promotion:** Simultaneous multilingual promotion across targeted regions.
- **Touchpoints:** Total production of YouTube content and local pop-up stores.
### Product Overview
Featured works include Turner's 'Rain, Steam, and Speed - The Great Western Railway,' Van Gogh's 'Sunflowers,' and Monet's 'The Water-Lily Pond.'
- **Fragrance Mist Set (3 bottles):** TWD 1,390 (approx. 7,645 JPY)
- **Tote Bag (3 types):** TWD 790 (approx. 4,345 JPY)
- **Sales Channel:** SPcollect Official Online Shop (https://www.sp-collect-jp.shop/)
- **Sales Period:** May 20, 2026, 12:00 to June 30, 2026, 19:00 (JST)
This project features fragrance mists and tableware developed under the joint supervision of VTuber Juufuutei Raden and the London National Gallery, inspired by the world-renowned masterpieces of Joseph Mallord William Turner, Vincent van Gogh, and Claude Monet. Sales will take place globally, including Japan, from May 20 (Wednesday) to June 30 (Tuesday), 2026, via the 'SPcollect' official online shop operated by IP mixer.
IP mixer supports Japanese IP owners and companies aiming for overseas expansion by providing end-to-end services from planning and licensing negotiations to multilingual promotion and local pop-up store operations.
### About the Project
- **Merchandise Development:** Fragrance mists, scarves, and cup sets inspired by Turner, Van Gogh, and Monet.
- **Exclusive Content:** Based on special permissions from the gallery, a video featuring all DEV_IS ReGLOSS members filmed inside the gallery after hours, and an audio guide for 20 masterpieces will be released on Juufuutei Raden’s official YouTube channel.
### Role of IP mixer
- **Licensing:** Negotiated and secured rights from the London National Gallery via Copyrights Asia Ltd., including private gallery filming and audio guide production.
- **Product Development & Sales:** Supported the creation of products reflecting artistic contexts, supervised by the curator-certified Juufuutei Raden and gallery experts. Sales cover over 10 countries/regions including Asia (Taiwan, HK, Macau, SE Asia), the West (UK, USA, Canada), and Australia.
- **Promotion:** Simultaneous multilingual promotion across targeted regions.
- **Touchpoints:** Total production of YouTube content and local pop-up stores.
### Product Overview
Featured works include Turner's 'Rain, Steam, and Speed - The Great Western Railway,' Van Gogh's 'Sunflowers,' and Monet's 'The Water-Lily Pond.'
- **Fragrance Mist Set (3 bottles):** TWD 1,390 (approx. 7,645 JPY)
- **Tote Bag (3 types):** TWD 790 (approx. 4,345 JPY)
- **Sales Channel:** SPcollect Official Online Shop (https://www.sp-collect-jp.shop/)
- **Sales Period:** May 20, 2026, 12:00 to June 30, 2026, 19:00 (JST)
FAQ
Where can I buy Juufuutei Raden x National Gallery collaboration goods?
You can purchase them at the 'SPcollect' official online shop from May 20 to June 30, 2026. Global shipping is available.
Which paintings are included in this collaboration?
The collaboration features masterpieces from the London National Gallery: Van Gogh's 'Sunflowers', Monet's 'The Water-Lily Pond', and Turner's 'Rain, Steam, and Speed'.
Is the audio guide available in English?
The release focuses on Raden's Japanese commentary, but the promotion is multi-language. Check the official YouTube for subtitle options.