MicroAd Launches “SHIRARERU for Global” to Enable Overseas BtoB Targeted Advertising

MicroAd, Inc. has launched “SHIRARERU for Global,” a new service within its BtoB marketing product “SHIRARERU” that enables overseas advertising delivery. The service will first be offered for the U.S. market, one of the key overseas destinations for Japanese companies, enabling highly accurate targeted ad delivery through external networks including major social media platforms. By connecting with one of the largest business data sources in the United States, the service supports overseas expansion for BtoB companies, particularly in manufacturing. It aims to help companies solve challenges ranging from raising awareness of products and services in local markets to recruiting highly specialized talent. The launch comes as Japanese companies accelerate global expansion. In the U.S., with its vast geography, traditional offline measures such as trade shows and in-person sales have limits in securing nationwide reach. In addition, diverse cultural backgrounds can make the cost-effectiveness of mass advertising unclear, while rising advertising costs have become a major challenge. As a result, demand is growing for digital marketing methods that combine broad reach with precise targeting. “SHIRARERU for Global” connects with one of the largest business databases in the U.S., covering more than 280 million business professionals by integrating online and offline data. In addition to online data formed through business-oriented social networks and similar channels, it combines offline data based on government statistics and other public information. Through partnerships with multiple local data providers, the service combines attributes such as company name, industry, and job title with business interests and purchasing tendencies to deliver highly accurate advertising to relevant users. The service is an overseas-optimized version of “SHIRARERU,” which is offered in Japan. It enables effective approaches to local business professionals with decision-making authority who play key roles in considering the adoption of BtoB products and services. Its main features include precise targeting through a large-scale database, multi-dimensional segmentation using detailed corporate attributes, and broad outreach through major social media platforms, video platforms, and external networks optimized for lead generation. Use cases include not only improving online brand awareness, but also attracting visitors to local events and trade shows, as well as recruitment promotions aimed at securing highly specialized professionals. For example, a chemical manufacturer can promote high-performance materials around a U.S. conference and approach product development personnel and engineers to encourage booth visits. An electronic components manufacturer can promote its technical capabilities and vision to users aligned with engineering roles and specialized skill sets, supporting awareness building for recruitment. MicroAd plans to continue expanding the service to other regions, including Asia and Europe, according to market needs, while helping Japanese companies address challenges in global marketing.