MicroAd's Subsidiary UNIVERSE PULSE Collaborates with Child-rearing Support YouTube Channel "Utasta" (Over 760,000 Subscribers) to Launch New Program on TikTok LIVE

UNIVERSE PULSE Inc. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Keisuke Kakutani, hereinafter referred to as "the Company"), a specialized subsidiary of MicroAd Inc. (Headquarters: Shibuya-ku, Tokyo, Representative Director and President: Kentaro Watanabe) for comprehensive TikTok Shop support, has partnered with TUUUBE Inc. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Norihiro Igarashi), which supports the child-rearing support YouTube channel "Utasta," boasting over 1 billion total views and 760,000 subscribers.

Following this collaboration, a new live commerce program, "Utasta! Child-rearing Support Channel!," will begin broadcasting on TikTok LIVE from Friday, April 24, 2026. This program will feature a wide range of products specifically tailored to the needs of the parenting generation, such as educational toys, educational items, and household appliances that alleviate the burden of child-rearing, providing a new purchasing experience through live commerce.

Through this program, we aim to provide an effective platform for product appeal through high-quality content to sellers (hereinafter referred to as "sellers") who handle products for parents, with the goal of maximizing sales on TikTok Shop.

Role of UNIVERSE PULSE

In this program, the Company will comprehensively produce everything from program planning to creative production to maximize the appeal of the products introduced by sellers. By designing effective promotions, including the issuance of live-exclusive coupons, we will stimulate viewers' purchasing desire and provide end-to-end support from awareness acquisition to conversion.

About "Utasta"

Based on the philosophy of "We want to help busy moms and dads!", this YouTube channel provides songs and play content that parents and children can enjoy together. With approximately 764,000 subscribers, it has gained overwhelming support from families with infants to preschoolers. Due to the nature of its content, which centers on songs and finger plays, it tends to be repeatedly viewed as a daily routine, achieving high engagement and deep trust from users.

・Official Website

https://utastar.com/

・YouTube Channel Subscribers: Approximately 764,000

https://www.youtube.com/@UTASTAR

・TikTok Followers: Approximately 6,600

https://www.tiktok.com/@utastar

・Main Audience: Children from infants to preschoolers, and their guardians

*As of April 2026

Background and Purpose of the New Program Launch

In recent years, as purchasing behavior through social media has accelerated, there has been a growing demand for live commerce among the parenting generation, who value information reliability and can resolve product questions in real-time. Against this background, we will launch the new commerce program "Utasta! Child-rearing Support Channel!" on TikTok LIVE, combining "Utasta"'s influence with our knowledge of live commerce program structure and sales strategies. This will enable direct engagement with viewers, promote deep product understanding through entertainment, and facilitate immediate purchases unique to live broadcasts.

"Utasta! Child-rearing Support Channel!" Program Overview

This program is an interactive live show that supports parents who are struggling with choices like "I don't know which toy or appliance to choose" amidst the diversification of child-rearing items.

During the program, presenters will actually hold and review sellers' products. A dedicated 30-minute slot will be allocated for each product to delve into its appeal and answer viewers' questions on the spot through Q&A.

Program Name: Utasta! Child-rearing Support Channel!

Distribution Platform: TikTok LIVE

First Broadcast Date: April 24, 2026 (Two regular broadcasts per month)

Presenters: Himari Oneesan and Mafuyu Oneesan from Utasta will appear alternately

Products Handled: Educational toys / Educational items / Household appliances, etc.

April Broadcast Dates:

Himari Oneesan: April 24 (Fri) 11:00-15:00

Mafuyu Oneesan: April 28 (Tue) 11:00-15:00

The Company will continue to contribute to the business growth of companies through sales promotion support on TikTok Shop. In this program, by responding to the needs of companies with products for the parenting generation, we will support sellers in maximizing their sales on TikTok Shop.

About UNIVERSE PULSE

The Company leverages the analytical power of "UNIVERSE," which holds vast consumer behavior data, and its independently built creator network.