MicroAd's "Retail Strategy Office" Launches Inbound Marketing Support for Taiwanese Visitors in Partnership with Sugi Pharmacy – Providing End-to-End Support from Pre-Trip Product Awareness to Post-Trip Measures, Integrating Digital and Physical Stores
MicroAd's "Retail Strategy Office" is partnering with Sugi Pharmacy to provide comprehensive marketing support for Taiwanese tourists visiting Japan. This initiative integrates digital and in-store strategies, covering pre-trip awareness to post-trip follow-up, aiming to connect Japanese manufacturers with inbound visitors.
📋 Article Processing Timeline
- 📰 Published: April 9, 2026 at 18:00
- 🔍 Collected: April 9, 2026 at 09:30
- 🤖 AI Analyzed: April 20, 2026 at 12:19 (266h 48m after Collected)
MicroAd Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director, President and Executive Officer: Kentaro Watanabe) will begin providing multifaceted marketing support for Japanese manufacturers, in collaboration with Sugi Pharmacy Co., Ltd. (Headquarters: Obu City, Aichi Prefecture; Representative Director and President: Katsunori Sugiura; hereinafter "Sugi Pharmacy"), linking digital measures with physical stores.
This initiative is a project by MicroAd's specialized organization, the "Retail Strategy Office (*1)," which connects retail companies with manufacturers.
We will provide one-stop support, from gaining awareness through digital advertising, to offline measures such as setting up special display shelves in Sugi Pharmacy stores with high numbers of inbound visitors (e.g., Shinsaibashi store), to post-implementation effect verification and cross-border e-commerce support after returning home.
## ■ Background
The number of Taiwanese visitors to Japan in 2024 exceeded 6 million annually, marking a 23% increase compared to pre-COVID levels (*2). As over 70% of individual travelers from Taiwan gather information from social media, a multi-layered approach utilizing both digital measures and physical stores is indispensable.
MicroAd is promoting the media transformation of stores through its newly established "Retail Strategy Office" in response to the increasing demand for store utilization accompanying the expansion of the retail media market. We provide unique online and offline cross-channel measures tailored to customer attributes and store environments, supporting the marketing activities of both retail companies and manufacturers.
Meanwhile, Sugi Pharmacy is promoting promotional measures for inbound visitors and aims to further expand in-store measures with various manufacturers. In response, MicroAd will strengthen its collaboration with Sugi Pharmacy, combining Sugi Pharmacy's store network with MicroAd's digital marketing expertise to provide comprehensive marketing support covering from pre-trip to post-trip.
## ■ Details of Marketing Measures Implemented at Sugi Pharmacy
Marketing measures optimized for the behavioral characteristics of individual Taiwanese tourists visiting Japan will be deployed at Sugi Pharmacy stores with a high number of inbound visitors. A multifaceted approach combining online and offline methods is possible across all phases: pre-trip, during-trip, and post-trip.
**Pre-trip: Digital Awareness and Customer Attraction Support**
MicroAd Taiwan's media for Taiwanese visitors and Sugi Pharmacy's official social media will be utilized to introduce products, expanding product awareness before visiting Japan. Furthermore, by leveraging travel confirmation data for Taiwanese individuals, products will be precisely promoted to those considering or having confirmed their visit, increasing their desire to purchase and visit stores.
**During-trip: In-store Experience and Purchase Promotion Support**
Measures such as setting up display shelves and POP displays will be implemented at Sugi Pharmacy stores with a high number of inbound visitors (Tokyo, Nagoya, and Kansai areas), including Shinsaibashi. Additionally, sampling at hotels within the commercial area of the implementing stores and issuing coupons through multilingual shopping apps will encourage store visits and purchases.
**Post-trip: Effect Verification and Cross-border E-commerce Support**
To enable continuous purchase of products even after returning home, cross-border e-commerce platforms will be utilized.
This initiative is a project by MicroAd's specialized organization, the "Retail Strategy Office (*1)," which connects retail companies with manufacturers.
We will provide one-stop support, from gaining awareness through digital advertising, to offline measures such as setting up special display shelves in Sugi Pharmacy stores with high numbers of inbound visitors (e.g., Shinsaibashi store), to post-implementation effect verification and cross-border e-commerce support after returning home.
## ■ Background
The number of Taiwanese visitors to Japan in 2024 exceeded 6 million annually, marking a 23% increase compared to pre-COVID levels (*2). As over 70% of individual travelers from Taiwan gather information from social media, a multi-layered approach utilizing both digital measures and physical stores is indispensable.
MicroAd is promoting the media transformation of stores through its newly established "Retail Strategy Office" in response to the increasing demand for store utilization accompanying the expansion of the retail media market. We provide unique online and offline cross-channel measures tailored to customer attributes and store environments, supporting the marketing activities of both retail companies and manufacturers.
Meanwhile, Sugi Pharmacy is promoting promotional measures for inbound visitors and aims to further expand in-store measures with various manufacturers. In response, MicroAd will strengthen its collaboration with Sugi Pharmacy, combining Sugi Pharmacy's store network with MicroAd's digital marketing expertise to provide comprehensive marketing support covering from pre-trip to post-trip.
## ■ Details of Marketing Measures Implemented at Sugi Pharmacy
Marketing measures optimized for the behavioral characteristics of individual Taiwanese tourists visiting Japan will be deployed at Sugi Pharmacy stores with a high number of inbound visitors. A multifaceted approach combining online and offline methods is possible across all phases: pre-trip, during-trip, and post-trip.
**Pre-trip: Digital Awareness and Customer Attraction Support**
MicroAd Taiwan's media for Taiwanese visitors and Sugi Pharmacy's official social media will be utilized to introduce products, expanding product awareness before visiting Japan. Furthermore, by leveraging travel confirmation data for Taiwanese individuals, products will be precisely promoted to those considering or having confirmed their visit, increasing their desire to purchase and visit stores.
**During-trip: In-store Experience and Purchase Promotion Support**
Measures such as setting up display shelves and POP displays will be implemented at Sugi Pharmacy stores with a high number of inbound visitors (Tokyo, Nagoya, and Kansai areas), including Shinsaibashi. Additionally, sampling at hotels within the commercial area of the implementing stores and issuing coupons through multilingual shopping apps will encourage store visits and purchases.
**Post-trip: Effect Verification and Cross-border E-commerce Support**
To enable continuous purchase of products even after returning home, cross-border e-commerce platforms will be utilized.