1 Pound Steak Hamburg Takeru Implements Micomy, Achieving 'Non-Stop Queues' with a LINE Mini App

Mico Inc. (Headquarters: Kita-ku, Osaka; CEO: Osamu Yamada) announces that kookoo&co (Headquarters: Yodogawa-ku, Osaka; CEO: Sadamu Omoya), which operates the restaurant '1 Pound Steak Hamburg Takeru' mainly in the Kansai region, has implemented the digital membership card LINE Mini App 'Micomy'. By sending notifications to customers based on their needs identified from visit histories at nearby stores, the restaurant achieved a record-high number of daily customers* on the day of its store renewal sale. *As of March 2, 2026: Based on kookoo&co's performance.

Interview URL: https://micomii.com/case/steak-takeru/

**【Key Success Points】** **1: Achieved a new record for daily customers by using LINE notifications to attract visitors on the renewal day.** **2: Segmented messaging attracted many families to the 'Kids' Cafeteria,' providing 100-200 kids' meals per day.** **3: Transitioned from paper stamp cards with a LINE Mini App, achieving digitalization with minimal implementation hurdles.**

**Implementation Background** Previously, they relied on one-way event notifications through their company website, SNS, and in-store posters. Even when distributing flyers two months in advance, the effect on same-day customer traffic was limited. They continued to feel that information was not 'reaching' the customers. Additionally, the paper stamp cards they used were often disliked by customers for reasons like 'making my wallet bulky,' making the promotion of digitalization for improved convenience and customer contact a major business challenge.

**Implementation Results** By utilizing reliable notifications and segmented messaging on LINE, they achieved a record number of visitors during the store renewal sale. They succeeded in ensuring information reached the target audience and prompted action, maximizing the effectiveness of their customer attraction efforts.