Service "MICE Casting" to Efficiently Match Event Organizers and Performers Launched
MICE Platform Co., Ltd., a SoftBank group company, is launching "MICE Casting" in early April 2026, a service designed to efficiently match event organizers with a wide range of performers and experts. The platform aims to streamline traditional analog casting processes by offering online management for organizers and new opportunities for suppliers, with a pre-registration campaign offering a reduced commission currently underway.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 23:00
- 🔍 Collected: April 2, 2026 at 19:37
- 🤖 AI Analyzed: April 17, 2026 at 08:07 (348h 30m after Collected)
SoftBank Corp.'s group company, MICE Platform Co., Ltd. (Headquarters: Minato-ku, Tokyo, President & CEO: Makoto Nagata, hereinafter "MICE Platform"), which promotes DX (Digital Transformation) in the MICE industry*, will begin offering "MICE Casting," a service that efficiently matches organizers who hold events, promotions, corporate training, etc., with a wide range of performers (hereinafter "Suppliers"), including MCs, talents, and lecturers, in early April 2026.
Event and training casting operations are still often conducted analogously. Organizers have limited networks, leading to limited candidate pools, and selection/adjustment takes time. Meanwhile, suppliers do not receive information about events, or incur sales costs to acquire new business, resulting in missed opportunities that should have been matched.
With "MICE Casting," organizers can complete supplier searches, performance requests, and condition adjustments online, significantly improving the efficiency of casting operations. Suppliers can appeal to companies simply by posting their profiles, leading to the creation of new performance opportunities and reducing sales costs.
Prior to the service launch, a pre-registration campaign targeting suppliers such as entertainment agencies, lecturers, MCs, experts, and influencers began on April 1, 2026, with a reduced commission from 25% to 15%.
Through "MICE Casting," MICE Platform will contribute to the further development of the event industry by promoting DX in event casting, creating new touchpoints between entertainment agencies and companies, and strengthening collaboration between the entertainment and MICE industries.
MICE Casting Logo
MICE Casting HP for Suppliers
■ Target Suppliers for Registration
"MICE Casting" allows registration for suppliers in a wide range of fields, such as:
* Entrepreneurs, executives, officers
* Investors
* Consultants
* Analysts, experts
* Researchers, professors
* Doctors, medical professionals
* Psychological/mental health specialists
* Lawyers, legal professionals
* Politicians, government officials
* Journalists, reporters, editors
* Critics, commentators
* MCs, narrators, reporters
* Engineers
* Authors, writers
* Creators
* Directors, producers
* Talents, models, comedians
* Actors, voice actors
* Influencers, streamers
* Athletes
* Chefs, beauty experts
* Others
(Both corporations and individuals can register)
■ Pre-Registration Campaign
Prior to the service launch, a limited-time pre-registration campaign will be held for suppliers.
Normal commission: 25% → 15%
Target: Suppliers who register by the end of May 2026
Registration site: https://www.mice-platform.com/casting/intro
By registering early, you can secure high long-term profitability.
■ About MICE Platform
MICE Platform, a group company of SoftBank Corp., is driven by the mission to "Accelerate DX in the MICE industry." The company develops and provides services such as a venue booking matching site and a video distribution platform, as well as offering event operation support and video production.
As of 2026, it continues to provide new value to both event organizers and venue operating companies, contributing to the growth of the MICE market.
[Corporate Site] https://www.mice-platform.com/corporate/
Event and training casting operations are still often conducted analogously. Organizers have limited networks, leading to limited candidate pools, and selection/adjustment takes time. Meanwhile, suppliers do not receive information about events, or incur sales costs to acquire new business, resulting in missed opportunities that should have been matched.
With "MICE Casting," organizers can complete supplier searches, performance requests, and condition adjustments online, significantly improving the efficiency of casting operations. Suppliers can appeal to companies simply by posting their profiles, leading to the creation of new performance opportunities and reducing sales costs.
Prior to the service launch, a pre-registration campaign targeting suppliers such as entertainment agencies, lecturers, MCs, experts, and influencers began on April 1, 2026, with a reduced commission from 25% to 15%.
Through "MICE Casting," MICE Platform will contribute to the further development of the event industry by promoting DX in event casting, creating new touchpoints between entertainment agencies and companies, and strengthening collaboration between the entertainment and MICE industries.
MICE Casting Logo
MICE Casting HP for Suppliers
■ Target Suppliers for Registration
"MICE Casting" allows registration for suppliers in a wide range of fields, such as:
* Entrepreneurs, executives, officers
* Investors
* Consultants
* Analysts, experts
* Researchers, professors
* Doctors, medical professionals
* Psychological/mental health specialists
* Lawyers, legal professionals
* Politicians, government officials
* Journalists, reporters, editors
* Critics, commentators
* MCs, narrators, reporters
* Engineers
* Authors, writers
* Creators
* Directors, producers
* Talents, models, comedians
* Actors, voice actors
* Influencers, streamers
* Athletes
* Chefs, beauty experts
* Others
(Both corporations and individuals can register)
■ Pre-Registration Campaign
Prior to the service launch, a limited-time pre-registration campaign will be held for suppliers.
Normal commission: 25% → 15%
Target: Suppliers who register by the end of May 2026
Registration site: https://www.mice-platform.com/casting/intro
By registering early, you can secure high long-term profitability.
■ About MICE Platform
MICE Platform, a group company of SoftBank Corp., is driven by the mission to "Accelerate DX in the MICE industry." The company develops and provides services such as a venue booking matching site and a video distribution platform, as well as offering event operation support and video production.
As of 2026, it continues to provide new value to both event organizers and venue operating companies, contributing to the growth of the MICE market.
[Corporate Site] https://www.mice-platform.com/corporate/