"Beauty Changes Life." — Mia Tail Co., Ltd.'s Skincare Brand "Purella Belle" Aims for a Society Full of Confident Women
Mia Tail Co., Ltd.'s skincare brand "Purella Belle" aims to create a society where women are full of confidence, believing that beauty can change lives.
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- 📰 Published: April 1, 2026 at 16:40
We endorse April Dream, which aims to make April 1st a day to announce dreams. This press release is the dream of Mia Tail Co., Ltd.
## "When your skin changes, your way of life changes" — These words were born from my own experience.
I have witnessed that moment many times in the beauty field. But in fact, those words also come from my own past experience.
In the past, I weighed 16kg more than I do now and suffered from skin problems. I hated looking in the mirror, lacked self-confidence, and always held back from doing anything. I spent my days like that.
However, as I confronted beauty and my body and skin began to change, my heart gradually changed too.
**When your skin is in good condition, your expression changes. When your body changes, your way of thinking changes.**
And before I knew it, a positive feeling of "maybe I can do it too" gradually returned.
That's when I realized for the first time.
**Beauty is not just about improving one's appearance. It is an entry point to reclaiming oneself.** This experience became the origin of my aspiration to pursue a career in beauty as an esthetician.
## 【"Moments when women's lives begin to move" witnessed in the esthetic field】
As an esthetician, facing the skin of many women, I have repeatedly seen a common change.
**When your skin changes, your expression changes. When your expression changes, your posture changes. And then your words change.**
"Recently, going out has become fun," "I wanted to try something new" — Every time I hear such voices, I feel it.
Beauty is not just a change in appearance; it has the power to positively move a person's life.
Work, romance, human relationships. Confidence has a great impact in various aspects of life. That is why I have continued this work, being able to witness women regaining confidence through beauty.
## 【Birth of the Skincare Brand "Purella Belle"】
Purella Belle is a skincare brand born from my experience and knowledge as an esthetician.
In today's information-saturated world, many women are overwhelmed by too many skincare options and don't know what suits them. For such women who are lost in skincare choices, Purella Belle is committed to creating products based on the philosophy of "simple and truly good things," focusing on ingredients, formulation, and usability.
The current flagship product, the Bubble Gel Pack, contains glutathione, vitamin C derivatives, Syn-Ake, ceramides, and peptides.
**It is formulated to provide whitening, anti-aging, and firming care in one product, with a focus on being alcohol-free and made in Japan, designed to be safely used even by those with sensitive skin.**
Even in busy daily life, we want to deliver an experience where skincare time is not an obligation but "time to cherish oneself."
## 【Future Development】
Starting with the Bubble Gel Pack, Purella Belle will continue to develop a skincare line that meets the needs of various women.
Age, skin type, lifestyle — there are as many concerns as there are women. That's why we want to carefully deliver each product that makes them feel, "This was made for me."
**Making beauty more accessible and enjoyable. Our next goal is to deliver the experience of skincare becoming a daily reward to even more women.**
## 【Our Dream】
5 years, 10 years from now —
More women across Japan will regain confidence through beauty and live as "the protagonists of their own lives."
Creating such a future is our dream.
**Not conforming to someone else's standards, but living freely with one's own beauty. Confidence is born when skin is in good condition, confidence creates new challenges, and those challenges move life forward.**
Purella Belle wants to be the first trigger for that. Our dream is to increase the number of women across Japan who regain confidence through skincare and enjoy looking in the mirror.
**【Company Information】**
Company Name: Mia Tail Co., Ltd.
Brand: Purella Belle
Representative: Yosuke Sugimura
Location: Kawasaki Frontier Building 4F, 11-2 Ekimaehoncho, Kawasaki-ku, Kawasaki-shi, Kanagawa
Official Website: https://purella-belle.jp/
Instagram: https://www.instagram.com/purella_belle/
Sales Channels: Amazon / Qoo10 / BASE
## "When your skin changes, your way of life changes" — These words were born from my own experience.
I have witnessed that moment many times in the beauty field. But in fact, those words also come from my own past experience.
In the past, I weighed 16kg more than I do now and suffered from skin problems. I hated looking in the mirror, lacked self-confidence, and always held back from doing anything. I spent my days like that.
However, as I confronted beauty and my body and skin began to change, my heart gradually changed too.
**When your skin is in good condition, your expression changes. When your body changes, your way of thinking changes.**
And before I knew it, a positive feeling of "maybe I can do it too" gradually returned.
That's when I realized for the first time.
**Beauty is not just about improving one's appearance. It is an entry point to reclaiming oneself.** This experience became the origin of my aspiration to pursue a career in beauty as an esthetician.
## 【"Moments when women's lives begin to move" witnessed in the esthetic field】
As an esthetician, facing the skin of many women, I have repeatedly seen a common change.
**When your skin changes, your expression changes. When your expression changes, your posture changes. And then your words change.**
"Recently, going out has become fun," "I wanted to try something new" — Every time I hear such voices, I feel it.
Beauty is not just a change in appearance; it has the power to positively move a person's life.
Work, romance, human relationships. Confidence has a great impact in various aspects of life. That is why I have continued this work, being able to witness women regaining confidence through beauty.
## 【Birth of the Skincare Brand "Purella Belle"】
Purella Belle is a skincare brand born from my experience and knowledge as an esthetician.
In today's information-saturated world, many women are overwhelmed by too many skincare options and don't know what suits them. For such women who are lost in skincare choices, Purella Belle is committed to creating products based on the philosophy of "simple and truly good things," focusing on ingredients, formulation, and usability.
The current flagship product, the Bubble Gel Pack, contains glutathione, vitamin C derivatives, Syn-Ake, ceramides, and peptides.
**It is formulated to provide whitening, anti-aging, and firming care in one product, with a focus on being alcohol-free and made in Japan, designed to be safely used even by those with sensitive skin.**
Even in busy daily life, we want to deliver an experience where skincare time is not an obligation but "time to cherish oneself."
## 【Future Development】
Starting with the Bubble Gel Pack, Purella Belle will continue to develop a skincare line that meets the needs of various women.
Age, skin type, lifestyle — there are as many concerns as there are women. That's why we want to carefully deliver each product that makes them feel, "This was made for me."
**Making beauty more accessible and enjoyable. Our next goal is to deliver the experience of skincare becoming a daily reward to even more women.**
## 【Our Dream】
5 years, 10 years from now —
More women across Japan will regain confidence through beauty and live as "the protagonists of their own lives."
Creating such a future is our dream.
**Not conforming to someone else's standards, but living freely with one's own beauty. Confidence is born when skin is in good condition, confidence creates new challenges, and those challenges move life forward.**
Purella Belle wants to be the first trigger for that. Our dream is to increase the number of women across Japan who regain confidence through skincare and enjoy looking in the mirror.
**【Company Information】**
Company Name: Mia Tail Co., Ltd.
Brand: Purella Belle
Representative: Yosuke Sugimura
Location: Kawasaki Frontier Building 4F, 11-2 Ekimaehoncho, Kawasaki-ku, Kawasaki-shi, Kanagawa
Official Website: https://purella-belle.jp/
Instagram: https://www.instagram.com/purella_belle/
Sales Channels: Amazon / Qoo10 / BASE
FAQ
What kind of brand is Purella Belle?
Purella Belle is a skincare brand born from an esthetician's experience, aiming to positively transform women's confidence and lives through skin changes. It offers simple, high-quality products.
What are the features of the flagship product, "Bubble Gel Pack"?
It contains glutathione, vitamin C derivatives, Syn-Ake, ceramides, and peptides, providing whitening, anti-aging, and firming care in one product. It's alcohol-free, made in Japan, and safe for sensitive skin.
What is Mia Tail Co., Ltd.'s dream?
Their dream is to increase the number of women across Japan who regain confidence through beauty and live as the protagonists of their own lives. They aim to deliver an experience where skincare becomes a daily reward.