Mi-labo Launches 'mila-e Reservation' for Child-Rearing Support in Kasama City, Ibaraki Prefecture

Mi-labo Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; CEO: Kazuya Tanigawa; hereinafter 'Mi-labo'), a developer of services for local governments, has decided to provide its online reservation service 'mila-e Reservation' to Kasama City, Ibaraki Prefecture, and will begin operations on June 1, 2026.

Background of 'mila-e Reservation' Introduction

In Kasama City, Ibaraki Prefecture, to provide services that support the pregnancy, childbirth, and child-rearing periods, the city introduced a maternal and child health handbook app developed and provided by Mi-labo in October 2025, offering it as 'Kasama City Oyako Techo (*1).'

This time, utilizing the 'Regional Declining Birthrate Countermeasures Priority Promotion Grant (*2),' the city has decided to introduce the online reservation service 'mila-e Reservation' following the app, and will begin operations covering 12 items, including 'prenatal interviews,' 'parenting classes,' and various child-rearing salons, classes, and consultations.

By linking 'mila-e Oyako Techo' and 'mila-e Reservation,' users can receive notifications and child-rearing information from the local government via push notifications and seamlessly transition to online reservations for prenatal interviews, parenting classes, and various child-rearing salons, classes, and consultations. By completing information acquisition and reservation procedures on a smartphone, users can avoid the hassle of phone reservations that must be made during office hours, reducing the burden on child-rearing families.

* 1 About Kasama City Oyako Techo: https://prtimes.jp/main/html/rd/p/000000243.000068399.html

* 2 Regional Declining Birthrate Countermeasures Priority Promotion Grant: https://www.cfa.go.jp/policies/shoushika/koufukin

About using 'mila-e Reservation'

Target Items

Prenatal interviews

Kasa-Papa Salon (Cooking/Photography)

Parent-Child Salon (Mid-term weaning food/Late-term weaning food), etc.

How to Use

After accessing 'mila-e Reservation' from the top screen of 'mila-e Oyako Techo,' log in with your 'mila-e' authentication account, enter user information, and make a reservation.

Inquiries (For residents of Kasama City)

Kasama City Children's Policy Division TEL: 0296-78-3155

About 'mila-e Reservation'

■ Overview

'mila-e Reservation' is a service that digitizes administrative window operations related to reservations and reception.

Because reservations and cancellations can be made 24 hours a day from smartphones, etc., it leads to improved convenience for users and efficiency in administrative window operations.

It is used mainly for interviews, consultations, classes, and event reservations in combination with the maternal and child health handbook app 'mila-e Oyako Techo.'

mila-e Reservation Service Introduction: https://mi-labo.co.jp/services/mila-e-reservation/

■ To municipalities considering the introduction of 'mila-e Reservation'

We hold individual briefing sessions from time to time, so please feel free to contact us.

■ Inquiries: https://mi-labo.co.jp/inquiry/
■ Brochure Request: https://mi-labo.co.jp/brochure/

* If by phone, please contact the following

Mi-labo Co., Ltd. 'mila-e Reservation' Person in Charge 03-6821-8600

Municipal DX/Maternal and Child Health DX Service 'mila-e'

■ Public Personal Authentication/Common ID 'mila-e Authentication'

'mila-e Authentication' is an authentication service for public services that allows for public personal authentication and common ID management. It omits the input of basic four information items during electronic applications, making troublesome information input simple and convenient. (Certified by the Minister of Internal Affairs and Communications in 2023)

Service Page: https://mi-labo.co.jp/services/mila-e-id/

■ Municipal Window DX 'mila-e Application'

'mila-e Application' is a municipal window DX service. It is used for 'birth notification once-only,' where multiple procedures can be applied for at once on a smartphone, etc., and in combination with 'mila-e Coupon' for postpartum care projects.

Service Page: https://mi-labo.co.jp/services/mila-e-focus/

■ Online Reservation 'mila-e Reservation'

'mila-e Reservation' is a service that digitizes administrative window operations related to reservations and reception. It is used mainly for interviews, consultations, classes, and event reservations in combination with the maternal and child health handbook app 'mila-e Oyako Techo.'

Service Page: https://mi-labo.co.jp/services/mila-e-reservation/

■ Infant Vaccination Digital Pre-examination Ticket 'mila-e Vaccination'

'mila-e Vaccination' is an infant vaccination digital pre-examination ticket service. Because three-way cooperation between local governments, medical institutions, and guardians is possible, it leads to improved convenience and operational efficiency, as well as the prevention of accidents such as vaccination interval errors.

Service Page: https://mi-labo.co.jp/services/mila-e-vaccination/

■ Infant Health Checkup Digital Questionnaire 'mila-e Health Checkup'

'mila-e Health Checkup' is an infant health checkup digital questionnaire service. In addition to three-way cooperation between local governments, medical institutions, and guardians, it can handle both individual and group health checkups, allowing for continuous record management.

Service Page: https://mi-labo.co.jp/services/mila-e-checkup/

■ Maternal and Child Health Handbook App 'mila-e Oyako Techo'

'mila-e Oyako Techo' is an app equipped with maternal and child health handbook functions and child-rearing support functions. It supports child-rearing families with abundant functions such as notification delivery/push notifications from local governments, a vaccination scheduler (patented), and health checkup records.

Service Page: https://mi-labo.co.jp/services/mila-e-oyakotecho/

■ Digital Coupon 'mila-e Coupon'

'mila-e Coupon' is a digital coupon service. It issues digital coupons/books of tickets for postpartum care, etc., and allows real-time confirmation of usage status.

Service Page: https://mi-labo.co.jp/services/mila-e-coupon/

Mi-labo Co., Ltd. Company Overview

- Company Name: Mi-labo Co., Ltd.
- Location: 8F Stella Ochanomizu Bldg., 4-1-2 Kanda Surugadai, Chiyoda-ku, Tokyo
- Representative: CEO Kazuya Tanigawa
- Established: December 2013
- Corporate Website: https://mi-labo.co.jp

Mi-labo's company name is derived from 'Mirai (Future) x labo.' Based on the basic philosophy of 'creating a future that does not exist here yet' and 'contributing to society,' we mainly develop DX services related to electronic application services, maternal and child health, welfare, medical care, and education, and support DX for approximately 300 municipalities nationwide.
In addition, in December 2022, we established a joint venture 'hug Labo Co., Ltd.' with Gakken Co., Ltd. to operate the child-rearing cloud service 'hugmo.' In February 2023, we were involved in the establishment of the 'General Incorporated Association Children DX Promotion Association,' and our CEO serves as a director.