[Event Report] Xiaomi Store's First Launch in "LaLaport"! Grand Opening at LaLaport Koshien on Saturday, April 4, 2026

Xiaomi Japan Co., Ltd. (hereinafter "Xiaomi Japan," headquarters: Minato-ku, Tokyo) held the grand opening of the "Xiaomi Store LaLaport Koshien" on Saturday, April 4, 2026. To commemorate this launch, an opening ceremony was held at the store.

### About Xiaomi Store LaLaport Koshien The Xiaomi Store LaLaport Koshien is the first store to open within a "Mitsui Shopping Park LaLaport." Following the design concept of the eight other Xiaomi Stores nationwide, the store sells over 200 products, allowing customers to actually experience and purchase products that were previously only available online.

For the residents of Hyogo Prefecture, we aim to create a store that realizes Xiaomi's mission of "Smart life for everyone" and enriches customers' lives with the concept of a smart home.

### Greetings from Mr. Taniguchi, Director of LaLaport Koshien, Mitsui Fudosan Retail Management Co., Ltd. On the occasion of the grand opening of Xiaomi Store LaLaport Koshien, Mr. Taniguchi, Director of LaLaport Koshien, Mitsui Fudosan Retail Management Co., Ltd., stated:

"I would like to extend my heartfelt congratulations on Xiaomi Japan's first store opening at LaLaport Koshien. I am confident that the innovative smart devices developed under the mission 'Smart life for everyone' will bring new experiential value to our customers in the Koshien area.

As a facility, we will collaborate and work together to deliver the appeal of Xiaomi Japan to as many customers as possible."

### Greetings from Lu, President of Xiaomi Japan Co., Ltd. Next, Lu, President of Xiaomi Japan, gave his greetings. Lu said, "Thank you very much for coming to the grand opening ceremony of Xiaomi Store LaLaport Koshien today. I would like to express my sincere gratitude to Mitsui Fudosan for their support in this opening, to all parties involved, and to the fans who have always supported us.

Xiaomi Store began its expansion in Japan last year, and following the Kanto area, we have advanced into the Kansai area this year. The LaLaport Koshien store opening today is our fourth store in Kansai, our first in a 'Mitsui Shopping Park LaLaport,' and a significant base as the 100th milestone store in East Asia.

Under our strength of providing high-quality products at fair prices, we will offer a wide range of products from smartphones to smart home appliances, providing a place where local residents can easily experience a smart life. Please come to the store and experience the ecosystem that Xiaomi offers," he said, expressing his gratitude to the visitors and his expectations for future development.

### Guest Appearances and Tape-Cutting Ceremony To conclude the opening ceremony, Mr. Taniguchi, Director of LaLaport Koshien, Mitsui Fudosan Retail Management Co., Ltd.; Lu, President of Xiaomi Japan; Rina Shino, Head of Xiaomi Store; Ryu, Store Manager of Xiaomi Store; and Xiaomi fans took the stage for a grand tape-cutting. At the moment of the tape-cutting, a great round of applause erupted from the venue, and the official opening of Xiaomi Store LaLaport Koshien was declared.

### Opening Commemorative Campaign To celebrate the opening, several special campaigns are being held.

**Opening Campaign ①: Shopping Campaign** Customers who make a purchase during the target period will receive a Xiaomi gift according to the purchase amount. • April 4: Customers who purchase one or more products will receive a "Xiaomi Notebook." • April 4-5: Purchases of 5,000 yen or more will receive a "Shoulder Bag," and purchases of 10,000 yen or more will receive a "Xiaomi Original Umbrella." • April 4-11: Those who add the official LINE account of Xiaomi Store LaLaport Koshien as a friend will receive an "Air Cushion Smartphone Stand." *The quantity of gifts is limited. The campaign will end once they run out.

**Opening Campaign ②: Xiaomi Store Opening Sale** During the sale period, you can purchase smartphones and tablets at up to 30% off, and smart devices at up to 36% off. *Sale periods and eligible products may vary.

### Opening Ceremony Overview • Event: Xiaomi Store LaLaport Koshien Opening Ceremony • Date: Saturday, April 4, 2026 • Location: LaLaport Koshien • Guests/Speakers: Mr. Shoichi Taniguchi, Director of LaLaport Koshien, Mitsui Fudosan Retail Management Co., Ltd. Ms. Xiaolu Lu, President of Xiaomi Japan Co., Ltd. Ms. Rina Shino, Head of Xiaomi Store, Xiaomi Japan Co., Ltd. Mr. Bunki Ryu, Store Manager of Xiaomi Store, Xiaomi Japan Co., Ltd.

**About Xiaomi Japan** Xiaomi Japan Co., Ltd. (hereinafter referred to as Xiaomi Japan) entered the Japanese market in December 2019 as the Japanese subsidiary of Xiaomi, and has since sold numerous cutting-edge smartphones and IoT products available globally. In the smartphone sector, in addition to the SIM-free market, Xiaomi Japan entered the carrier market in 2020, promoting localization in addition to its global product strength. With a wide lineup from flagship to entry-level models, it caters to consumer needs. In IoT products, it has released a wide range of smart home products in various categories, including wearables like smart bands and smartwatches, truly wireless earphones, AV products like Xiaomi TV, and robot vacuum cleaners.

**About Xiaomi** Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart device manufacturing company with smartphones and smart hardware connected by an IoT platform at its core. With the vision of "making friends with users and being the 'coolest company' in the hearts of its users," Xiaomi pursues innovation, high-quality user experience, and operational efficiency. The company continues to create excellent products at fair prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is one of the world's leading smartphone-related companies. As of September 2025, its monthly active users (MAU) of its own firmware reached approximately 741.7 million worldwide. The company has also established the world's leading consumer IoT (AI+IoT) platform, with over 1.0355 billion smart devices (excluding smartphones, laptops, and tablets) connected to its platform as of September 30, 2025. In October 2023, Xiaomi upgraded its strategy with the "Human x Car x Home" concept, aiming for a smarter ecosystem that seamlessly integrates personal devices, smart home products, and electric vehicles. And Xiaomi always values its users, providing a more comprehensive and seamless product experience. Currently, Xiaomi products are sold in over 100 countries and regions worldwide. In July 2025, Xiaomi entered the Fortune Global 500 for the seventh consecutive year, currently ranking 297th.