Transforming the Future from Children's Bodies: Produce Challenges Society to Nurture "Life Skills" Through Prevention and Development
Produce addresses declining children's physical abilities by fostering "life skills" through kids' sports classes guided by physical therapists.
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- 📰 Published: April 1, 2026 at 19:30
- 🔍 Collected: April 1, 2026 at 16:47
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Our company endorses April Dream, an initiative to make April 1st a day for sharing dreams. This press release represents the dream of "Kichijoji PRODUCE Kids Sports."
Background of the Dream
Children today are growing up in an environment significantly different from previous generations. Reduced opportunities for outdoor play, lower participation rates in club activities and sports, and the widespread use of smartphones and computers have led to fewer daily opportunities for physical activity.
The impact of this is evident not only in visible changes like poor posture and weak core strength but also in the form of "underdeveloped senses." Naturally, children grow by integrating senses such as seeing, feeling, and moving through play. However, in modern times, these opportunities themselves have decreased, leading to an increasing number of cases where children grow up without sufficient coordination between their bodies and brains.
As a result, challenges such as "poor at sports," "prone to falling," and "unable to move their bodies as intended" are spreading not as individual problems but as social issues caused by the environment.
We believe this:
Motor skills are not innate; anyone can develop them through the correct process.
The nervous system, which develops significantly by around age 9, is a crucial period for establishing the foundation of body usage. The type of physical experiences children have during this period greatly influences not only their subsequent athletic abilities but also their confidence and ability to take on challenges.
However, the current sports environment primarily focuses on specialized coaching for specific competitions, and there are not many places that foster "physical foundations." We believe that filling this "foundational gap" is an essential initiative for the coming era.
Future Initiatives
Moving forward, we aim to convey the importance of "building a physical foundation" to more children through these kids' sports classes.
By leveraging the expertise of physical therapists and providing instruction tailored to each child's developmental stage, we will expand an environment where children can grow with peace of mind.
Furthermore, what we aim for is not "a place to keep attending" but "a place to graduate from."
Children whose physical foundations are established and who can control their own bodies will then spread their wings to their respective fields. Whether in soccer, dance, or daily life, our role is to create a state where they can move their bodies with confidence.
Moreover, we want to collaborate with education and local communities to make the concept of "prevention" commonplace from childhood.
Instead of regaining health as adults, we aim to cultivate "unbreakable bodies" from childhood. This will not only reduce future medical burdens but also enhance the quality of life for each individual.
Through exercise, we will nurture not only the "body" but also the foundation of "life skills" such as exploration, execution, and thinking abilities.
What children need to live in the coming era is not the ability to memorize correct answers, but the "ability to think and act for themselves."
The origin of all this lies in the "body."
Not just changing "cannot do" to "can do,"
but increasing the number of children who think "maybe I can do it."
This is the dream envisioned by Produce Co., Ltd.'s kids' sports classes and our challenge for the future society.
[Kids Gymnastics Class]
Facility Name: PRODUCE SPORTS
Location: Ichigo Building 8F, 2-5-10 Kichijoji Honcho, Musashino City, Tokyo
Access: Approximately 6 minutes walk from Kichijoji Station North Exit (JR Chuo Line / Keio Inokashira Line)
Hours: Every Saturday / 15:00-15:50 / 16:00-16:50
TEL: 0422-27-5040
URL: https://mf-produce.com/kids/
Official Instagram: https://www.instagram.com/produce_sports/
[Company Profile]
Company Name: Produce Co., Ltd.
Representative: Kentaro Yamazaki, Representative Director
URL: https://mf-produce.com/
Note: We plan to acquire certification as an "Exercise-Type Health Promotion Facility (certified by the Minister of Health, Labour and Welfare)."
Background of the Dream
Children today are growing up in an environment significantly different from previous generations. Reduced opportunities for outdoor play, lower participation rates in club activities and sports, and the widespread use of smartphones and computers have led to fewer daily opportunities for physical activity.
The impact of this is evident not only in visible changes like poor posture and weak core strength but also in the form of "underdeveloped senses." Naturally, children grow by integrating senses such as seeing, feeling, and moving through play. However, in modern times, these opportunities themselves have decreased, leading to an increasing number of cases where children grow up without sufficient coordination between their bodies and brains.
As a result, challenges such as "poor at sports," "prone to falling," and "unable to move their bodies as intended" are spreading not as individual problems but as social issues caused by the environment.
We believe this:
Motor skills are not innate; anyone can develop them through the correct process.
The nervous system, which develops significantly by around age 9, is a crucial period for establishing the foundation of body usage. The type of physical experiences children have during this period greatly influences not only their subsequent athletic abilities but also their confidence and ability to take on challenges.
However, the current sports environment primarily focuses on specialized coaching for specific competitions, and there are not many places that foster "physical foundations." We believe that filling this "foundational gap" is an essential initiative for the coming era.
Future Initiatives
Moving forward, we aim to convey the importance of "building a physical foundation" to more children through these kids' sports classes.
By leveraging the expertise of physical therapists and providing instruction tailored to each child's developmental stage, we will expand an environment where children can grow with peace of mind.
Furthermore, what we aim for is not "a place to keep attending" but "a place to graduate from."
Children whose physical foundations are established and who can control their own bodies will then spread their wings to their respective fields. Whether in soccer, dance, or daily life, our role is to create a state where they can move their bodies with confidence.
Moreover, we want to collaborate with education and local communities to make the concept of "prevention" commonplace from childhood.
Instead of regaining health as adults, we aim to cultivate "unbreakable bodies" from childhood. This will not only reduce future medical burdens but also enhance the quality of life for each individual.
Through exercise, we will nurture not only the "body" but also the foundation of "life skills" such as exploration, execution, and thinking abilities.
What children need to live in the coming era is not the ability to memorize correct answers, but the "ability to think and act for themselves."
The origin of all this lies in the "body."
Not just changing "cannot do" to "can do,"
but increasing the number of children who think "maybe I can do it."
This is the dream envisioned by Produce Co., Ltd.'s kids' sports classes and our challenge for the future society.
[Kids Gymnastics Class]
Facility Name: PRODUCE SPORTS
Location: Ichigo Building 8F, 2-5-10 Kichijoji Honcho, Musashino City, Tokyo
Access: Approximately 6 minutes walk from Kichijoji Station North Exit (JR Chuo Line / Keio Inokashira Line)
Hours: Every Saturday / 15:00-15:50 / 16:00-16:50
TEL: 0422-27-5040
URL: https://mf-produce.com/kids/
Official Instagram: https://www.instagram.com/produce_sports/
[Company Profile]
Company Name: Produce Co., Ltd.
Representative: Kentaro Yamazaki, Representative Director
URL: https://mf-produce.com/
Note: We plan to acquire certification as an "Exercise-Type Health Promotion Facility (certified by the Minister of Health, Labour and Welfare)."
FAQ
Why are children's physical abilities declining?
This is due to reduced opportunities for outdoor play, lower participation rates in club activities, and the widespread use of digital devices, leading to less daily physical activity.
What are the unique features of Produce's kids' sports classes?
Physical therapists provide instruction based on developmental science and motion analysis, fostering physical foundations and "life skills" tailored to each child's developmental stage.
What does "a place to graduate from" mean?
It means a place that supports children, once their physical foundations are established and they can control their bodies, to confidently move on to their next steps.