In recent years, the risk of heatstroke has been increasing annually due to the impact of climate change and extreme heatwaves.

This year, amid uncertain energy outlooks, the Tokyo Metropolitan Government is promoting 'Tokyo Cool Biz,' centered on three key concepts: 'working environment,' 'living environment,' and 'dressing environment,' aiming to balance smart energy conservation with comfortable daily life.

The Tokyo Metropolitan Government has now produced and released the 'Tokyo Cool Biz Heat Countermeasure Action Video – Working and Living Cool Edition.' https://youtu.be/bdCVw75ZeeY

According to statistics from the Tokyo Fire Department, the most common location for heatstroke-related emergency transports (from June to September, Reiwa 7) is residential areas, accounting for 36.0% of all cases. It is essential to check heat index levels indoors and at outdoor destinations in advance and take appropriate actions.

This video promotes practical actions such as 'working cool' and 'living cool' after checking the heat conditions.

The video will be distributed via digital signage and online advertisements, and is also available on the Tokyo Metropolitan Government's heatstroke prevention portal website (https://wbgt.metro.tokyo.lg.jp/).

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  • Source: PR TIMES
  • Category: キャンペーン