Nenrin-Pic Chōju Tokyo 2028: Announcement of Official Event Catchphrase (Theme) and Basic Concept

The official catchphrase (theme) for the "Nenrin-Pic Chōju Tokyo 2028 (39th National Health and Welfare Festival Tokyo Tournament)," to be held in 2028, has been decided following over 57,000 votes cast via the Tokyo App and other channels. Additionally, we are pleased to announce that we have compiled and published the 'Basic Concept,' which includes this catchphrase, as well as the event's basic policies, mascot character, and competition categories. 1. Official Catchphrase (Theme) Selected: "Let's Bloom: The Flowers of Edo Continuing into the Future" Voting Period: February 13, 2026 (Fri) – March 13, 2026 (Fri) Total Votes: 57,181 (Voting Results) 1st Place: Let's Bloom: The Flowers of Edo Continuing into the Future (18,180 votes) 2nd Place: Style and Skill: A Dream Stage Connecting Generations (17,842 votes) 3rd Place: Weaving Longevity into the Future: The Style of Edo (11,278 votes) 4th Place: Dreams Shining: Smiles Blooming in the City of Flowers (9,881 votes) 2. Overview of the Nenrin-Pic Tokyo Tournament 'Basic Concept' (1) Basic Policies (Key Points) ・Unlock the potential of the elderly and present a vision for their future ・Leverage the various strengths of Tokyo ・Realize a city where everyone can shine forever and a world-class longevity society (2) Event Goals 1. Serve as an opportunity to rethink physical and mental health 2. Create connections between people 3. Experience the potential of digital and advanced technologies 4. Enjoy the diverse charms unique to Tokyo 5. Carry the legacy of the Tokyo 2020 Games, the Deaflympics, and others into the future (3) Dates November 3, 2028 (Fri) – November 6, 2028 (Mon) (4) Official Name "Nenrin-Pic Chōju Tokyo 2028" (5) Theme Let's Bloom: The Flowers of Edo Continuing into the Future (6) Mascot Character Tokyo Sports Promotion Ambassador: Yurito