Nozomi Sasaki Appears in BtoB Industrial Product Commercial. New "Metoree" Commercial Featuring Runway Look Inspired by Fashion Show Begins Airing.
ZAZA Inc. has launched a new TV commercial for its industrial product search service, 'Metoree,' starring Nozomi Sasaki. The commercial, themed 'BtoB x Fashion Show,' features Sasaki in a stylish runway walk, promoting the message that Metoree is the place to find industrial products. The campaign aims to enhance brand recognition through a unique blend of industrial products and high fashion, rolling out across various media platforms.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 19:00
- 🔍 Collected: April 7, 2026 at 10:31
- 🤖 AI Analyzed: April 18, 2026 at 08:56 (262h 25m after Collected)
Industrial product search service "Metoree" (https://metoree.com/) operated by ZAZA Inc. (Representative Director: Go Nagatsu, Location: Nagoya City, Aichi Prefecture) will begin airing its new TV commercial "Find the industrial products you want! Edition" starring Nozomi Sasaki from Friday, April 10, 2026.
◼︎ CM Highlights
In this new commercial, the message "If you're looking for industrial products, it's Metoree" is delivered with Nozomi Sasaki's glamorous presence and upbeat music. Nozomi Sasaki, dressed in Metoree's brand color blue, strikes poses one after another as if walking a runway, charmingly appealing with "Industrial!" The biggest highlight is the unusual combination of "BtoB x Fashion Show," with Nozomi Sasaki walking stylishly against a background of machine tools, sensors, and other equipment.
◼︎ Behind the Scenes of the Shoot
In the scene inspired by a fashion show runway, the set was so glamorous that it felt like watching a real show, eliciting exclamations of admiration from the staff on site. During the key visual shoot, all of Nozomi Sasaki's shots were beautiful, and both the video and still photography concluded significantly earlier than scheduled. The shooting location was marked by Nozomi Sasaki's professional presence, which changed the atmosphere every time she stood before the camera.
◼︎ Nozomi Sasaki Profile
Born February 8, 1988, from Akita Prefecture. Debuted in the entertainment industry in 2006.
Since then, she has been active in a wide range of fields including movies, dramas, commercials, and magazines.
Her own loungewear brand "INTIMITE" is also very popular.
Opened her YouTube channel "Nozomi Sasaki (tentative)" in 2024.
Celebrating her 20th anniversary this year.
◼︎ Comment from Shigeru Tsukida (Director, Roundel)
Shigeru Tsukida
Born in Miyagi Prefecture, Sendai. Graduated from Seikei University Faculty of Letters. Worked at a planning company and advertising agency before becoming a director at CG company WOW. Freelanced afterward. Winner of the ACC Silver Award in 2015, among others.
Comment
"We aimed to broaden Metoree's corporate recognition and convey the service intuitively, not logically, by leveraging Nozomi Sasaki's enduring charm. I believe we achieved our goal of graphically conveying this through the motif of a fashion show, which is characteristic of her. I am proud to have created this with the creative client and staff who gave the green light to such an ambitious worldview."
◼︎ Comment from Go Ishimatsu (TYO Third/Executive Producer)
Go Ishimatsu
Leads new business development at TYO. With a foundation in video production, his strengths lie in planning and production that transcends promotion, digital, and content creation, utilizing that quality.
Comment
"For this project, the TYO Third team worked alongside the client from planning to talent selection, shooting, and editing, with the goal of increasing client recognition. To effectively approach the target audience through both visual and auditory elements, we produced this while holding close sessions with the client, creative director, and director. Through this process, we aimed for memorable communication design with the unique phrasing 'Industrial, Metoree'."
◼︎ CM Overview
【Title】"Find the industrial products you want! Edition"
【Cast】Nozomi Sasaki
【Length】15 seconds
【Video】https://www.youtube.com/watch?v=AiHzlc6HIBo
【Planned Broadcast/Publication Media】
・Terrestrial TV
・TVer
・Netflix
・Amazon Prime Video
・YouTube
・KATCH
・JR Central Nagoya Station underground passage station signage
・Akita Station Multi-Signage 7-unit horizontal display
・Tokyo Verdy home games (Ajinomoto Stadium) large screen
・JR East in-train advertisements (Yamanote Line/Keihin-Tohoku Line/Negishi Line/Musashino Line/Saikyo Line/Rinkai Line/Chuo-Sobu Line/Shonan-Shinjuku Line/Ueno-Tokyo Line/Keiyo Line/Ome Line/Itsukaichi Line/Chuo Line Rapid/Yokohama Line/Nambu Line)
Considering today's diverse viewing environments, we will broadcast and distribute not only traditional TV commercials but also on connected TV (CTV) video distribution services such as TVer, Netflix, Amazon Prime, and YouTube.
Company News: https://metoree.com/company/news/399209/
◼︎ Staff List
Production Staff
Producer: Go Ishimatsu (TYO)
Producer: Kohei Abe (TYO)
Production Manager: Yasuharu Umeki (TYO)
Production Manager: Kei Minamibara (TYO)
Creative Director: Yasuhiro Okamura (KIDMAN TOKYO)
Planner: Masahiko Takeda (Freelance)
Casting Producer: Koki Kimura (Pocket)
Movie Staff
Director: Shigeru Tsukida (Roundel)
Cinematographer: Kevin Yoshida (THE ONE)
Lighting Director: Yoshitaka Shimamura (Hikari art works)
Key Grip: Takuma Yuki (FineFilms)
Stylist: Manako Sugimoto (WHITNEY)
Hair & Make-Up: Yuri Miyamoto (Freelance)
Offline Editor: Akihiro Tagami (Capra)
Online Editor: Masanori Sakamoto (McRAY)
Colorist: Ryo Ariga (ARTONE FILM)
Motion Graphic: Ryoma Okamoto (Freelance)
CG Producer: Naruhito Sasaki (KERU)
Mixer: Takuro Noda (Freelance)
Music Producer: Masakiyo "Buchi" Yamamoto (Office Higuchi)
Sound Effects Designer: Hirotake Tanaka (haon)
Graphic Staff
Art Director / Designer: Keisuke Osaka (FIELD MANAGEMENT EXPAND)
Photographer: Shinichi Sasaki (SIGNO)
Retoucher: Kanako Sato (VITA)
◼︎ About Metoree
ZAZA Inc. operates "Metoree," a comparative sales service for industrial products. It lists over 7,000 categories such as measuring instruments, processing/machine tools, electronic components, testing equipment, and packaging materials, with over 80,000 companies including manufacturers and distributors. It has expanded globally to five major languages besides Japanese: English, Spanish, French, German, and Korean.
◼︎ ZAZA Inc. Company Overview
ZAZA Inc. operates with the mission "Implementing the Future," challenging industry issues and creating value.
Company Name: ZAZA Inc.
Location: JP Tower Nagoya 21F, 1-1-1 Meieki, Nakamura-ku, Nagoya City, Aichi Prefecture
Representative: Go Nagatsu, Representative Director
Established: July 4, 2017
Business Content: Operation of DX platform "Metoree" for manufacturing industry, Operation of travel platform business "airKitchen".
Affiliated Organizations: New Economy League, Japan Society of Aerospace Engineering, The Japan Society of Thermal Measurement, The Physical Society of Japan, The Japan Society of Fluid Mechanics, The Society of Instrument and Control Engineers, The Laser Processing Society.
Company HP: https://zazainc.co.jp/
"Metoree (Metoree)" Homepage: https://metoree.com/
"airKitchen (Air Kitchen)" Homepage: https://airkitchen.me/
Official SNS
・Instagram: https://www.instagram.com/metoree_jp/
・Pinterest: https://www.pinterest.com/metoree/
・Threads: https://www.threads.net/@metoree_jp?hl=ja
・YouTube: https://www.youtube.com/@metoree
【Inquiries regarding this matter】
ZAZA Inc., Metoree Division
Email: info@metoree.com
TEL: 050-1791-4317