ZAZA Inc. (CEO: Go Nagatsu, Location: Nagoya, Aichi), operator of the industrial product comparison service 'Metoree' (https://metoree.com/), has published a case study on the adoption and utilization of the service by Yuken Kogyo Co., Ltd. (Headquarters: Ayase, Kanagawa), a manufacturer and distributor of hydraulic equipment and environmental products that supports a wide range of industries. Founded in 1929, Yuken Kogyo has supported various industries by developing a diverse range of products in its core field of hydraulic equipment. While their strength lies in long-standing relationships with existing clients, creating touchpoints with new customers had become a major challenge in their sales activities. Prior to adopting Metoree, the company had not engaged in full-scale web marketing. We spoke with Mr. Yoshida, who is in charge of public relations in the Product Planning Office, about the background of the adoption and the actual results achieved. ■ Background and Challenges With a sales structure centered on existing clients, opportunities to connect with new customers were limited. As they had not fully committed to web-based PR, the immediate goal was to strengthen traffic to their corporate website. At the time, Metoree had few listed companies in the hydraulic category. However, the decision to adopt was driven by the realization that Metoree was strong in SEO for the keywords they were targeting, offering an effective way to reach users actively searching for their products. ■ Results of Adoption Through the introduction of Metoree, Yuken Kogyo achieved the following results: ・Initial increase of several hundred visitors per month to their corporate website. ・Growth into a primary traffic channel, accounting for over 10% of referral traffic. ・High visibility among interested users by ranking at the top of Metoree's click-through rate rankings. ・Realization of the effectiveness of web strategies, serving as a catalyst for expanding other digital initiatives. For more details, please visit the case study page below: "Choosing Metoree for SEO dominance: Shifting from existing-client-focused sales to creating new customer touchpoints" https://metoree.com/guides/392296/

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  • Source: PR Times
  • Category: News