Meltwater to Hold Joint Webinar with Braze on June 18: 'Data-Driven CX Strategy Realized with SNS Data x Customer Data'

Meltwater Japan K.K. (Location: Shibuya-ku, Tokyo; President: Masayuki Akada; hereinafter 'Meltwater'), which develops and provides social listening tools, will hold a joint webinar with Braze K.K. (Location: Minato-ku, Tokyo; hereinafter 'Braze'), which provides a customer engagement platform, titled 'Thinking from "Who to Deliver What to" ~ Data-Driven CX Strategy Realized with SNS Data x Customer Data ~' on June 18, 2026 (Thursday). ■Overview: Now that the use of AI is spreading and consumer behavior and expectations are changing rapidly, marketing centered on 'customer understanding' has become a more difficult challenge than ever before. How can we use first-party data to better understand consumer insights and connect them to more optimal communication and customer experiences? In this webinar, Meltwater Japan, which specializes in customer understanding using SNS and social data, and Braze, which specializes in CX design and communication optimization using purchase data and customer data, will co-host to explain from a practical perspective how to design 'who to deliver what to' and how to drop it into customer experiences in a data-driven manner. Application site here. ■What you will gain from this webinar: - How to think about customer understanding and persona analysis using SNS data - How to grasp 'interests, communities, and influencers' that cannot be seen with customer data alone - Approaches to content and campaign design tailored to targets - How to think about CX/CRM measure optimization using customer insights - Marketing strategies that connect from customer understanding to execution starting from data. ■Recommended for: - Responsible persons and staff in charge of strategy planning and execution for BtoB/BtoC marketing - Those working on CRM, CX, and customer data utilization - Those who feel limited in customer understanding with first-party data alone - Those who are worried about how to utilize data for customer experience design. < Speaker Introduction >. Reona Tanaka. Meltwater Japan K.K. Senior Enterprise Account Manager. Majored in marketing at Meiji University, School of Commerce. Started career as a consultant in the internal branding field, engaged in corporate philosophy penetration projects and design/operation of internal communication measures. Currently at Meltwater Japan, supports brand strategy and PR strategy based on social listening. Responsible for proposing optimal solutions according to objectives through discussions with management and department heads. Tatsuya Nitta. Braze K.K. Japan Market Product Manager. After graduating from Nagoya University, joined Lotus as an engineer. Subsequently engaged in B2B/B2C software/SaaS development, quality management, and product management at IBM, Adobe, and Marketo, with over 20 years of experience. Joined Marketo Japan in 2015, the first year of its founding, and mainly served as Marketo Engage Product Manager, proposing and implementing functions optimized for the Japanese market and supporting cooperation with partner solutions. Utilizing experience in marketing technology and product management, appointed as Braze K.K. Japan Market Product Manager from December 2020. ■About Meltwater Japan. Meltwater was founded in Norway in 2001 and is now a leading company in the media, social, and consumer intelligence field with headquarters in the United States. It has been introduced to over 27,000 companies worldwide, and the Japanese subsidiary was established in 2009. It analyzes news, social media, and online data from around the world in real-time, supporting data-driven decision-making in corporate PR, marketing, and brand strategy. Representative: President Masayuki Akada. Japan Local Subsidiary: 5F Tokyu Fudosan Ebisu Bldg., 1-18-18 Ebisu, Shibuya-ku, Tokyo. Business: Development and provision of media intelligence tools. URL: https://www.meltwater.com/jp