The dental-industry-specific lip melanin care brand 'Re:lip,' supervised by MELLARIS, officially launched in June 2026. It is a new self-pay menu that addresses the concerns of 90% of women regarding lip dullness and darkening, requiring no special qualifications, with a treatment cost of 1,000 JPY and a gross profit margin of 96.7%. Re:lip is a brand co-developed by a leader in the melanin care field and two experts at the forefront of the dental industry. In the post-mask era, as opportunities to show one's mouth increase, the need to 'improve lip dullness and darkening' has surged. Many patients express concern about 'lip color' after teeth whitening, making dental clinics the optimal place to address these concerns. Conventional medical lasers carry high risks for lip use, and aesthetic salons offer limited effectiveness. Re:lip fills this gap as the first lip melanin care brand for the dental industry. It uses patented pure natural plant extracts and a complex of notable ingredients such as Centella Asiatica (CICA), niacinamide, arbutin, and Vitamin C. With a two-pronged approach of 'promoting turnover' and 'decomposing/inhibiting melanin,' it leads to naturally pink lips.
FACT BOX
- Source: PR TIMES
- Category: Product Launch
- Organizations: MELLARIS / OGAMARI